Cool App Assignment

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Cool App Assignment

  1. 1. Marketing in Social Media Cool App Assignment Created by Jan Ahrens [email_address]
  2. 2. Overview <ul><ul><li>Points: 25 possible </li></ul></ul><ul><ul><li>New topic per week </li></ul></ul><ul><ul><li>Several students per topic </li></ul></ul><ul><ul><li>1 topic per student per the course </li></ul></ul>
  3. 3. Purpose & Topics <ul><li>Purpose : The purpose of the ‘ Cool App’ project is to bring a contemporary marketing use of that social media to share with the class. </li></ul><ul><li>Topics: </li></ul><ul><ul><li>Use of that week’s social media in an interesting and unique way (=app) </li></ul></ul><ul><ul><li>Must be marketing-oriented (not consumer/user view) </li></ul></ul><ul><ul><li>NOT intended to be a cool blog or a cool podcast or any of the social media. </li></ul></ul><ul><ul><li>This can include a new and unique use of technology for marketing purposes. </li></ul></ul><ul><ul><li>The use does not have to be an “application” in the sense that it is an embedded app in the social media, the term application here is its dictionary meaning – ‘to use or put to a purpose.’ </li></ul></ul>
  4. 4. 3 Steps <ul><li>Research . Find a relevant Cool App – you can search through your own targeted industry’s social media or any other source. </li></ul><ul><li>Create Presentation . </li></ul><ul><ul><li>Create a brief PPT deck of 2-3 slides with talking points. </li></ul></ul><ul><ul><li>Major highlights and any appropriate graphics. </li></ul></ul><ul><ul><li>Use any PPT slide design and format that you like. </li></ul></ul><ul><ul><li>No video is allowed. </li></ul></ul><ul><ul><li>You may not go to a website or other link during the presentation. You need to embed everything within the PPT deck. </li></ul></ul>
  5. 5. 3 Steps <ul><li>Present to Class . The purpose of your presentation is to share with the class a topic or issue you identified. You should relate it to the week’s reading, or reading from the text that we’ve done to-date. You have 3 minutes to present. </li></ul><ul><ul><li>Slide Outline: </li></ul></ul><ul><ul><li>Title Slide of Cool App – include the title, perhaps a graphic or photo of it (1 slide) </li></ul></ul><ul><ul><li>Issue & Analysis – Describe the Cool App. Use terminology from the book and our in-class discussions. Describe the marketing aspect and implications of what you’re showing and why you think it is cool. (1-2 slides) </li></ul></ul>
  6. 6. Due Dates Being Successful <ul><li>Due Date </li></ul><ul><ul><li>Your PPT deck is due the Sunday night prior to your presentation. </li></ul></ul><ul><ul><li>You may make NO changes to it after this submission. You cannot bring it to class and ask for it to be uploaded on the spot. </li></ul></ul><ul><ul><li>The submission will likely be made on our SlideShare account. </li></ul></ul><ul><li>Successful Assignments </li></ul><ul><ul><ul><li>Be on target for Marketing in Social Media and the current readings. </li></ul></ul></ul><ul><ul><ul><li>Demonstrate an understanding and use terms from chapters in the book and our discussions. </li></ul></ul></ul><ul><ul><ul><li>Expand the class knowledge of a social media topic as it relates to a contemporary issue. </li></ul></ul></ul><ul><ul><ul><li>Be well written in PPT with brief bullet points and appropriate graphics. </li></ul></ul></ul><ul><ul><ul><li>Stay within the constraints of the assignment to be brief. </li></ul></ul></ul>
  7. 7. Assigned Topics and Dates <ul><li>9/13 </li></ul><ul><li>Blogs </li></ul><ul><li>9/20 </li></ul><ul><li>Twitter </li></ul><ul><li>11/1 </li></ul><ul><li>Facebook </li></ul><ul><li>9/27 </li></ul><ul><li>Podcasts </li></ul><ul><li>Anu Battogtokh </li></ul><ul><li>Sirana Hanwongrith </li></ul><ul><li>Chih-Hsun Ling </li></ul><ul><li>Nirav Shah </li></ul><ul><li>Roula Bazerbashi </li></ul><ul><li>Thanwarat Jaroenpanich </li></ul><ul><li>Matt Matzinger </li></ul><ul><li>Christina Toy </li></ul><ul><li>Claire Frances Camaclang </li></ul><ul><li>Punnipa Jongsirinurak </li></ul><ul><li>Julia Nita </li></ul><ul><li>Trang Tran </li></ul><ul><li>Olena Canessa </li></ul><ul><li>Narisa Keyuraphan </li></ul><ul><li>Nonthasorn Phaisankiattikun </li></ul><ul><li>Reagan Vincennes Scanlon </li></ul>
  8. 8. Assigned Topics and Dates <ul><li>11/8 </li></ul><ul><li>YouTube </li></ul><ul><li>11/15 </li></ul><ul><li>UGC, Wikis </li></ul><ul><li>12/6 </li></ul><ul><li>Virtual Worlds, Analytics </li></ul><ul><li>11/22 Viral, Word-of-Mouth </li></ul><ul><li>Pei-Hsin Chang </li></ul><ul><li>Yuki Kharisma </li></ul><ul><li>Lunyaporn Rattanamai </li></ul><ul><li>Hao Yang </li></ul><ul><li>Yu-Chieh Chiang </li></ul><ul><li>Ping-yu Lai </li></ul><ul><li>Katharina Ruland </li></ul><ul><li>Yuranun NAN Chotpathumwan </li></ul><ul><li>Sirinmas Lamlerttham </li></ul><ul><li>Aya Sakuma </li></ul><ul><li>Patricia Arenas </li></ul><ul><li>Melinda Engelman Worapon </li></ul><ul><li>Laosantati </li></ul><ul><li>Maneerat Sathapanawat </li></ul>

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