Facilitated by Jasmine Rangel, The Bonner Foundation, at 2017 Bonner Congress

1. #StoriesThroughSocialStrategies
BONNER CONGRESS 2017
Jasmine Rangel
NJ Bonner AmeriCorps Program Associate

2. @BonnerNetwork
Friend: Bonner Love
Page: The Bonner
Foundation
@BonnerLove@BonnerNetwork
#CONNECT

3. OVERVIEW
• Introductions - Workshop Purpose
• Reflection on Social Media in the Nonprofit
world
• Evaluating, Brainstorming, and Goal-setting
• Working it Out - Creating a Strategy and Plan of
Action
• Mistakes, Tips, Tricks, and other Tools!

4. #SocialStories
• Workshop purpose:
• to evaluate, brainstorm and develop your
social media strategies
• make sure that you can leave with an
action plan
• learn how to do more than just post on
social media

5. INTRODUCTIONS
• Name
• School you’re representing
• What are you trying to learn from this workshop?
• What’s YOUR personal hashtag?
#JamminJas

6. Sharing Stories Experience
• Summer 2014 & 2015 - Habitat
for Humanity / SACNWGA
• Summer 2017 @ the Bonner
Foundation
• Refining our strategy
• Creation:
• Interactive content
• Campaigns - Snapchat (more
detail later in this workshop)

7. #SocialMomentum
• Social media has transformed the
possibilities for the nonprofit world
• Build social capital to:
• move nonprofit missions forward,
• raise awareness,
• grow advocacy groups

8. #SocialMomentum
Can you think of a nonprofit with a really great
social media presence?
How long have you kept up with them?
What appeals to you? Why?
What is effective about their content?

9. DEVELOPING OUR
STORIES
How do you see your development goals
overlap with nonprofits you look up to?

10. BRAINSTORMING
• Let’s evaluate your social media:
• (Use #1 on the worksheet)
• How are you doing right now?
• Where do you see needed areas of
improvement?
• What can you do to create this improvement?

11. GOAL-SETTING
• What do you want to accomplish through
your social media strategy?
• How can you do this? Through what platform?
Pair & Share!!
Evaluations & Goals

12. SETTING A SOCIAL
MEDIA STRATEGY
Plan of Action!

13. EXAMPLE STRATEGY:
Bonner Snapchat
Take-Overs

14. Step 1:
• Goal: Develop a
social media strategy
that increases a
student’s exposure to
the national network
• Action: Research
current Bonner social
media; Brainstorm
new, innovative
campaigns to
integrate the
intended goal
• Results: Bonner
Snapchat Take-Over
Idea
Bonner Snapchat Strategy
Plan of Action

15. Snapchat Rationale
• Improvement Area/Goal -
Enhance overall integration of
the National Bonner Network
• Snapchat as the focal platform:
• popular form of social media
with key audience
• features of the app allow for
instant social connections
• Great method to constantly
showcase the National Network

16. Bonner Snapchat Strategy
Step 1:
• Goal: Develop a
social media strategy
that increases a
student’s exposure to
the national network
• Action: Research
current Bonner social
media, Brainstorm
new innovative
campaigns to
integrate the
intended goal
• Results: Bonner
Snapchat Take-Over
Idea
Step 2:
• Goal: Brainstorm the
concept of a Bonner
Snapchat Take-Over
• Action: Develop the
concept and process
of a Bonner Snapchat
Take-Over
• Results: Bonner
Snapchat Take-Over
Guidelines,
Expectations, and
Directions
Plan of Action

17. Snapchat Development &
Materials
What
How

18. Snapchat Development &
Materials

19. Bonner Snapchat Strategy
Step 1:
• Goal: Develop a
social media strategy
that increases a
student’s exposure to
the national network
• Action: Research
current Bonner social
media, Brainstorm
new innovative
campaigns to
integrate the
intended goal
• Results: Bonner
Snapchat Take-Over
Idea
Step 2:
• Goal: Brainstorm the
concept of a Bonner
Snapchat Take-Over
• Action: Develop the
concept and process
of a Bonner Snapchat
Take-Over
• Results: Bonner
Snapchat Take-Over
Guidelines,
Expectations, and
Directions
Plan of Action
Step 3:
• Goal: Brainstorm
resources needed for
Snapchat Campaign
• Action: Create
Guidelines,
Expectations and
Directions;
Application; Develop
Launch materials
• Results: Application,
Guidelines,
Expectations and
Directions; Launch
Task List

20. Snapchat Pre-Launch
• Create
Application
• Basecamp system
- Documents and
Calendar set-up
• Launch Schedule

21. Bonner Snapchat Strategy
Step 1:
• Goal: Develop a
social media strategy
that increases a
student’s exposure to
the national network
• Action: Research
current Bonner social
media, Brainstorm
new innovative
campaigns to
integrate the
intended goal
• Results: Bonner
Snapchat Take-Over
Idea
Step 2:
• Goal: Brainstorm the
concept of a Bonner
Snapchat Take-Over
• Action: Develop the
concept and process
of a Bonner Snapchat
Take-Over
• Results: Bonner
Snapchat Take-Over
Guidelines,
Expectations, and
Directions
Plan of Action
Step 3:
• Goal: Brainstorm
resources needed for
Snapchat Campaign
• Action: Create
Guidelines,
Expectations and
Directions;
Application; Develop
Launch materials
• Results: Application,
Guidelines,
Expectations and
Directions; Launch
Task List
Step 4:
• Goal: Launch Bonner
Snapchat Campaign
• Action: Create
promotion materials
and schedule of
events
• Results: Agreements,
Take-Over System,
Promos, How-To
Video, Bonner-
Foundation Take-Over

22. Snapchat Launch
• Snapchat
Expectations
Agreement

23. Snapchat Launch
• Launch - Events
Schedule
Foundation
Take-Over
Summer
Take-Overs
Campus Take-
Overs
Schedule Week Recruit Possibilities

24. Snapchat Launch
• Snapchat Take-Over
Promo Ads

25. Snapchat Launch
• How-To / Do’s &
Don’ts Video

26. Snapchat Sustainability
• Continue to advertise on Bonner Weekly and
other forms of social media
• Stay in the loop of campus signature events -
reach out to them when possible
• Keep momentum on plugging in social media
accounts throughout the Bonner Network - at
meetings

27. SETTING A SOCIAL
MEDIA STRATEGY
Plan of Action!

28. #SocialStrategies
• Strategies may vary by goals
• Important pieces of a strategy: Who, What, When, Where, Why,
How
• Establishing your brand
• Identify Audience
• Content Brainstorming
• Execution Timeline
• Resources needed

29. #SocialStories
• Establishing Your Story
• Your Story’s audience
• Story-telling Methods
• Story-Tellers
• Story Time!

30. WORK IT OUT!
• Take 15 minutes to work through the Plan of action
Detail Assessment & Project Managing by Task.

31. COMMON MISTAKES
• Expanding without Refining
• Not making your strategy a collaborative
effort
• Losing energy
• Lack of engagement
• Sacrificing purpose for aesthetic

32. Tips & Tricks!
• Can take these plan of action steps and change them
for platform — assign a platform to a person
• Stick to your goals — develop them as you feel
comfortable
• Create a collaborative space for those in charge of your
social media (Content Calendar or Communication
tools)
• Hoot Suite // Slack

33. GREAT TOOLS
• Canva
• HootSuite
• Slack
• Social Media Examiner

34. QUESTIONS?

35. Thank you for joining!
jasmine@bonner.org