Lesson plan powerpoint - developing the Part B answer

1. BIG PICTURE
Workingon the long answer in
Part B of the exam paper
KEYWORDS
Channels – platforms – new
and old media - classification
LEARNING OBJECTIVES
LO4 – Know how to planand
manage a social media
campaign
SUCCESS CRITERIA
1. A detailed completed cross-
platformtable of content for
the final six weeks of the
campaign
2. A clear justificationin
relation to certification
Take your seat. Bag under your desk.
Have your equipment and planner out.
Topic – Unit 6 – Social Media and Globalisation
http://www.hpocrunit6.wordpress.com
• What's the difference between a 12 and a 12A film?
• What's the difference between a 12 or 12A and a 15
film?

2. TELL ME
STUFF!
TAKE ME
THROUGH
IT…
LET ME
HAVE A
GO…
DO I GET
IT?
1 2 3 4 5 6
SETTING THE SCENE
JOINING UP
LEARNING
LINKS TO LAST TIME
PASSING ON
KNOWLEDGE
GUIDED PRACTICE &
MODELLING
INDEPENDENT
PRACTICE – APPLYING
THE SKILLS TO NEW
SITUATIONS
ASSESSMENT &
FEEDBACK
PULL IT TOGETHER
JOINING UP
LEARNING
LINKS TO NEXT TIME

3. Section B – Planning and managing a social
media marketing campaign
• There are three big ideas in today's lesson
1. Different social media channels (or
platforms, or applications – all the same)
for different things
2. New media technologies, especially social
media and other web and app based
things, alongside old media technologies,
especially posters and trailers
3. Classification – part of the distinction
criteria involves demonstrating your
understanding of these issues.
• We have indeed been here before
• This is about cementing the idea
that your campaign will be on
YouTubefor video and perhaps also
audio,on InstaGram for still images,
and on Twitter for links to
everything and bits of news
• It's about remembering the ways
you can use new technologies–
social media – to distribute old
technologies– posters and trailers
• It's about finding a point to make
about classification,because you
need to if you're going to get a
Distinction.

4. The detailed example is on the blog
1. I want you to plan content for three different
social media channels -
• YouTube
• InstaGram
• Twitter
2. The best answers will come up with more than
one use for each channel – so on InstaGram you
can havea 'backstage' or sneak preview account
but also have an account from your fictionalmain
character, for example
3. Concentrateon the four weeks leadingup to the
launch – that lets you focus on a wide range of
interesting content during the 'full on' period of
the campaign
• AND – you need to have a column in
your plan for old media too – how is it
going to work alongside the new
media technologies; This is part of the
distinction criteria.
• AND – you need to justify the
certification and regulation of the
product you are advertising and of the
marketing campaign you are making.
Use the blog info and links to research
the regulation and certification of
games.

5. The Task
• REMEMBER– this time this is an app based game
for smartphones, not a film
• AND REMEMBER– this about who yourtarget
audience are
• AND REMEMBER– there is a link in the question
to the idea of commercial sponsorship...
• Timings for today(and remember in the exam
you'll have about 45 minutes for the whole
task)
• Social media channels – 30 minutes
• Links between new and old media – 20
minutes
• Classificationand regulation – 30 minutes

6. Review – what are
you looking for?
1. A clear understandingof the questionand task –
your answer clearly shows you understandwhat
you're being asked to do, and you've focused on
the media form – film/tv/game/radio/whatever-
that you're got to plain a campaign for,.
2. A clear understandingof the different social
media channelsand what they are for.
3. A clear understandingof how new media and
old media technologiescan complement each
other
4. A clear understandingof issues of certification
and regulation

7. BIG
PICTURE
MY
LEARNING
How did this
lesson fit into
your other
lessons?
What is my top
take- away
from the
lesson?
Have you contributed to the lesson? Will you be able to improve
next lesson? Do you know what you need to go away and do?
o The top end of the
markscheme demands that you
pay attentionto links between
old and new media
o The top end of the mark
scheme demands that you pay
attention to regulationand
certification