1. SEO TODAY
BUILDING CRITICAL INBOUND LINKS
Presented by Kaila Strong| kailas@verticalmeasures.com | @cliquekaila
www.verticalmeasures.com
2. Housekeeping Notes
• Please use computer speakers for audio
• Attachments available at the top of your screen
• Questions will be answered at the end of the
presentation
• Please make sure to rate the presentation
• #SEOtoday @cliquekaila @IMSummit
• This presentation will be available on demand
Visit www.IntegratedMarketingSummit.com/webinars or
BrightTalk.com/channel/6951
www.verticalmeasures.com
@cliquekaila
3. ABOUT YOUR SPEAKER
KAILA STRONG @CLIQUEKAILA
•
Director of Client Strategy
•
Vertical Measures: Search, Social Content Marketing
•
Link building for 5 years
www.verticalmeasures.com
@cliquekaila
4. QUALITY LINK BUILDING
PRE-PENGUIN/PANDA
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Article marketing
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Forum links
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Spun articles
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Link exchanges
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Directories
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Site wide links
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Sponsored blog posts
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Content scraping
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Commenting
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Social bookmarking
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Blog networks
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Profile spam
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Link farms
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Domain purchase & redirect
www.verticalmeasures.com
@cliquekaila
5. HUMMINGBIRD
END OF LINK BUILDING?
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New engine, very different than Penguin/Panda
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End goal: serve up the best results for users
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Link building isn’t dead
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Focus on relevancy
•
Principles of co-citation even more important
www.verticalmeasures.com
@cliquekaila
10. “ASK YOURSELF
WOULD YOU WANT
THIS LINK IF THERE
WERE NO GOOGLE?”
-ERIC WARD
www.verticalmeasures.com
@cliquekaila
11. LINK BUILDING EXAMPLES
#1 Lists
http://www.cmelist.com/otherlinks.htm
Tactic
Advanced Search Query & Synonym
“continuing education” “doctors” “list”
“bioethics”
DA 54 PR 5
Live in 1 Hour
www.verticalmeasures.com
@cliquekaila
12. LINK BUILDING EXAMPLES
#2 Associations
http://www.nfpa.org
Tactic
Advanced Search Query & Association
“fire education” “training” “association”
inurl:resource inurl:.org
DA 92 PR 7
Live in 1 Week
www.verticalmeasures.com
@cliquekaila
13. LINK BUILDING EXAMPLES
#3 Brand Mention
http://www.chicagobusiness.com
Tactic
Positive Brand Mention w/o Link
Use of social media
DA 84 PR 7
Live in 2 1/2 Weeks
www.verticalmeasures.com
@cliquekaila
14. LINK BUILDING EXAMPLES
#4 Broken Links
http://people.uncw.edu/albertm
Tactic
Links to 404 Pages & Link Checker
27 Broken Links
DA 75 PR 7
Live in 1 Week
www.verticalmeasures.com
@cliquekaila
15. LINK BUILDING EXAMPLES
#5 Competitor Backlinks
http://www.oakville.ca
Tactic
Competitor Backlinks
Macro Spreadsheet
DA 66 PR 6
Live in 2 Months
www.verticalmeasures.com
@cliquekaila
16. LINK BUILDING EXAMPLES
#6 Niche Directory
http://www.nlm.nih.gov/medlineplus/directories.html
Tactic
Niche Directory with Advanced
Search Query
inurl:gov “health professionals”
“directory of”
DA 100 PR 8
Live in 3 Months
www.verticalmeasures.com
@cliquekaila
17. USEFUL TOOLS
#1 Broken Link Checker
•
Find Broken Links
•
Inform Webmaster
•
Provide additional suggestions
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Find Similar Keywords
•
Wide Array of Keyword Suggestions
•
Get Inspiration
#2 Ubersuggest.org
www.verticalmeasures.com
@cliquekaila
18. USEFUL TOOLS
#3 Fresh Web Explorer
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Find Brand Mentions
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Competitor Mentions
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Keyword Mentions
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Open Multiple Websites at a Time
•
Improve Productivity
•
Great for Competitive Analysis
#4 Bulk URL Opener
www.verticalmeasures.com
@cliquekaila
20. 6 THINGS YOU CAN DO TODAY
#1 Become an Advanced Search Command Pro
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Uncover sites quickly
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Narrow down results
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Work efficiently
#2 Create Content Your Competitors Want to Link To
•
Get “Priceless” links
•
Interviews, ‘history of’, industry
news, industry secrets, etc…
www.verticalmeasures.com
@cliquekaila
21. 8 THINGS YOU CAN DO TODAY
#3 Don’t Forget About Images
•
Find your images others are using without links
•
If you have the bandwidth, allow others to embed/hotlink your
images
#4 Use Social Media
•
Try contacting via social media
•
Follow and Like your link contacts
•
Get in front of webmasters before outreach for familiarity
www.verticalmeasures.com
@cliquekaila
22. 8 THINGS YOU CAN DO TODAY
#5 Test E-mail Outreach & Make Improvements
•
Switch up outreach approach
•
Test new strategies
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Set goals to improve rate of response
#6 Look for Old Content to Update on Third Party Sites
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Data Mining Tool
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Scrape Lists to Find Similar
•
Scrape SERPs to Find Similar
www.verticalmeasures.com
@cliquekaila
23. LESSONS WE’VE
LEARNED
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Avoid spammy tactics, nothing worthwhile is easy
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Develop content that attracts links or can be leveraged
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Conduct backlink analysis and ensure you have quality backlinks
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Use tools and natural tactics to garner links
•
Learn from past spammy mistakes
www.verticalmeasures.com
@cliquekaila
26. ACT-ON SOFTWARE
Interested in a demo
Call +1 (877) 530-1555
Email sales@act-on.com
Web www.act-on.com
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