2. What most draws your
attention to this magazine ad?
• The masked
character
• The simplicity
• Typography
• Smoke Effects
When asked what most draws the participants
attention to the magazine ad, the common
answers were, the masked character, the
simplicity, typography and smoke effects.
When creating our magazine ad, our aim was
to keep it simple and striking. To do so, we
wanted to keep the main features to a
minimum. As a result the only features are the
masked character, smoke and text. The effect
of this is that it makes each aspect even more
striking and powerful. As the majority of our
audience mentioned these features, means
that we succeeded in our aim of making a
simple, yet striking magazine ad. Our main
features were also recognised as aspects that
most drew their attention.
3. What are your favourite
features about the ad?
•
•
•
•
•
•
When asked what their favourite features about
the magazine ad, the most repetitive answers
The Simplicity
were, the simplicity, striking image and the
typography. These features were what we most
Typography
focused on when creating our magazine ad,
therefore we are glad that this has been
Close up shot
recognized as a favourite feature. The
typography and striking image were what we
worked most hard on as we wanted a signature
Striking Image
font that would become iconic to our band so
that it would be recognized on all media
Informative
platforms. The image we specifically chose and
edited, we aimed to be eye catching and
Image reflects album striking, as typically the main image of any ad is
what draws peoples attention towards it. The
name
list of favourite features tells us that we have
successfully appealed to our target audience.
4. What are your least
favourite?
• Image too dark
• Not enough text
• Text placement
• Colour of text
When asked their least favourite features of the
magazine ad, a repetitive theme was about the
colour scheme. Many said that both the image
and text colour were too drained, and needed to
be made more vibrant. When editing both our
image and our text, we chose to desaturate the
colours as we wanted to create a creepy,
disorientating atmosphere. However, our
audience feedback has showed us that for
advertising, brighter colours draw the most
attention and audience appeal. Other least
favourite features included text placement and
that there was not enough text. Our reasons for
this design was that we wanted to keep it both
simple and clutter free, as we found from our
research that this has the most impact and
striking effect.
5. Do you think that the poster links
to the genre of electronic/
dance?
Ye
s
The majority of participants argued that,
no the poster does not link to the genre of
electronic/ dance. This outcome did not
come as a surprise. When designing our
brand identity we chose to push the
boundaries of typical electronic/ dance
features e.g. to not have vibrant colours, a
DJ and a club location. Therefore we
expected that not many would consider
our poster to link to our chosen genre.
However, few did say that it did link to the
electronic/ dance genre. This may be a
result of the use of smoke, and how the
artist does not reveal its true self, they
use a character to perform instead. These
were two common features we found
when looking at current eletronic/ dance
artists of today.
6. Amount of People
Does the drained colour scheme still
attract your attention?
12
10
8
6
4
2
0
Yes
No
Yes or No
Although many said that the
drained colour scheme was
their least favourite feature of
the magazine ad, 11 still said
that it does still attract their
attention. This may have been a
result of a strong and striking
image as it is what draws the
most attention. However, 4
participants answered no, that it
does not attract their attention.
This may be because they are
too used to the typical bright,
vibrant colours used on
advertising. However, we
wanted to break these typical
boundaries.
7. Does the masked character
intrigue you?
Yes
When asked if the masked character featured
on the front intrigued them, all 15 participants
said yes. The idea behind the masked
characters was to create a mysterious
atmosphere and link within the music
video, digipack and magazine advertisement.
When we research already existing electronic
artists, we found that many don’t show
themselves within their videos and
advertisements, for example, Basment
Jaxx, Daft Punk and Deadmau5. They create
alter-egos. When creating our masked
characters we had hoped that it would be
both mysterious and creepy enough to entice
and intrigue viewers. Looking at our results, it
is clear that we had succeeded in making an
intriguing and eye catching ad.
8. Amount of people
Do you think that it links to both the album
name and the theme of hidden identity?
When asked if they thought that the
masked character linked to both the
album name (Anonymous) and the
theme of hidden identity, 14 answered
yes. The idea behind the masked
characters was to create a mysterious
atmosphere that gave our artist a
‘hidden identity’. An idea that is
common throughout the electronic
genre.
15
10
5
0
Yes
No
Yes or No
In order to make our all our media
platforms of highest quality, we found
that they all had to have a solid link.
We chose to make this our masked
characters. The majority of our
participants made this connection and
agreed that it linked to both our album
name and theme.
9. Yes or No
Is it clear which is the album name
and which is the artist name?
No
Yes
0
5
Amount of People
10
When we asked what our audiences least
favourite feature was, an aspect that came
up was text placement. That some found it
wasn’t clear which text was the album
name, and which was the artist name. From
these findings, it was no surprise that over
half of our participants answered no to the
question of ‘Is it clear which is the album
name and which is the artist name?’ When
choosing the typography for our artist
name, we tried to make it signature and
different to any others, so that it became the
brand identity. However, from looking at our
results, it shows that we did not choose a
unique enough font that would make it clear
as towhich is the album name and which is
the artist name. However, the choice of text
placement also played a part in these
results. We could've made it more obvious to
our views about which was which.
10. What improvements would
you make?
• Rearrange text
• Colours to be
more vibrant
• Add text e.g. tour
dates, reviews
• Change
‘Unhinged’ font
Finally, we asked participants what overall improvements they
would make to our finished magazine advertisement. The
most common replies were; to make the colours more vibrant
and to change the unhinged font. As previously
mentioned, many of our audience said that the drained colour
scheme was their least favourite feature, therefore it is no
surprise that this was the main improvement they would
make. However, we chose to follow through with our colour
scheme as it pushed the boundaries of typical electronic
artists of today. As well as participants had previously
mentioned that they still found the poster appealing as it is.
Other participants said that they would changed the
‘Unhinged’ font to relate more to the genre and to make it
more signature and clear so that it is an obvious brand
identity. If we had asked for feedback earlier on through this
process, this would've been an improvement that we would
have worked on. Finally, our participants mentioned that they
would have added more text, e.g. tour dates. However, during
our research, we found that the simplest of designs had the
most impact and effect. Therefore we stand by our clutter free
design.
