This document presents a proposal for a new smartphone app called the Amanda Bentley App. Ethnographic research with college students found an unmet need for an app to help organize and maintain a healthy lifestyle with a busy schedule. The proposed app would sync with a user's calendar to provide personalized meal and exercise suggestions based on their schedule and preferences. It would fill a gap by integrating exercise tracking, meal planning, recipe suggestions, and logging of food and exercise into one app tailored to the user's daily schedule.

1. Welcome
App Proposal by Amanda Bentley
Amanda Bentley App Research and Development

2. Observed Unmet Need or Desire
There is a need for help creating and organizing
a plan to live a healthy lifestyle with a busy, ever
changing schedule.
Amanda Bentley App Research and Development

3. Ethnographic Research Observation
The group observed during ethnographic
research consisted of males and females
enrolled in college.
Amanda Bentley App Research and Development

4. Photos from Ethnographic Research
Amanda Bentley App Research and Development

5. Photos from Ethnographic Research
Amanda Bentley App Research and Development

6. Photos from Ethnographic Research
Amanda Bentley App Research and Development

7. Photos from Ethnographic Research
(Image from gym to come)
Amanda Bentley App Research and Development

8. Photos from Ethnographic Research
(Image from gym to come)
Amanda Bentley App Research and Development

9. Photos from Ethnographic Research
(Image from gym to come)
Amanda Bentley App Research and Development

10. Videos from Ethnographic Research
(Video to come)
Amanda Bentley App Research and Development

11. Interview of Extreme User
Amanda Bentley App Research and Development

12. Take-Away from Interview
Amanda Bentley App Research and Development

13. Take-Away from Interview
Amanda Bentley App Research and Development

14. Further Observations
• A healthy lifestyle is hard to maintain during
college with a busy schedule
• Even with a schedule, other tasks often get in
the way and take the easy way out
• Difficult to start exercise routine with little
time/ little knowledge about fitness levels
• Cooking seems complicated and students
often don’t know healthy, simple recipes
Amanda Bentley App Research and Development

15. Draft Idea for App
A multi-functional calendar app that organizes a
healthy lifestyle for the user by syncing with
their smartphone’s calendar app.
Amanda Bentley App Research and Development

16. Draft Idea for App
The app would provide a healthy meal options
according to food preferences and the time
allotted, as well as meal tracking system.
Amanda Bentley App Research and Development

17. Draft Idea for App
It would also provide the user with exercises
personalized to the user’s schedule and fitness
level.
Amanda Bentley App Research and Development

18. Draft Idea for App
All would be synced to the users main calendar
and fitted according to their schedule as it
changes.
Amanda Bentley App Research and Development

19. Ideas from Ideation Session
Amanda Bentley App Research and Development

20. Ideas from Ideation Session
Amanda Bentley App Research and Development

21. Ideas from Ideation Session
Amanda Bentley App Research and Development

22. Ideas from Ideation Session
• Unmet need:
– Easy way to schedule personalized exercise and
meal plan
• How the app would work:
– Set preferences for exercise and meal options
before the app syncs with schedule and provides
suggestions
• Who the app is for:
– College aged students and young professionals
Amanda Bentley App Research and Development

23. Research on Smartphone Apps
Amanda Bentley App Research and Development
Example of personalization for exercises Example of possible calendar layout

24. Research on Smartphone Apps
BodySpace App: Social fitness app providing a
complete system of workouts, exercise trackers,
and “personal trainers”. Gives nutrition tips, but
does not provide meal options or an area to log
food and exercise.
Amanda Bentley App Research and Development

25. Research on Smartphone Apps
Amanda Bentley App Research and Development
Example of meal options Example of possible meal log

26. Research on Smartphone Apps
TwoGrand App: Food journal that gives ideas for
healthy meals. Does not track exercise.
Amanda Bentley App Research and Development

27. Research on Smartphone Apps
Many smartphone apps exist which give various
options regarding health and fitness, but, For
the most part, apps only focus on one or the
other.
Amanda Bentley App Research and Development

28. Research on Smartphone Apps
No other apps provide personalized options for
exercise and meals according to the user’s
schedule while also allowing for a full log of
both exercise and meals. There are also no apps
that give you extremely personalized recipe
options that can be made within a certain time
frame according to the user’s schedule.
Amanda Bentley App Research and Development

29. Thank You
Amanda Bentley App Research and Development