Marketing Plan for an App that allows users to have a personalised Health and Fitness Expert

1. Healthy Me
Your personalised Health and
Fitness Expert

2. Executive
Summary

3. At Healthy Me, we provide personalised
health care and fitness schedule for
each individual with a daily updated
checklist.
We use expert advice in deciding a
perfect schedule for every individual,
depending upon their height, weight
and other factors, and use various
algorithms to keep track on daily
activities,

5. Company Overview
Healthy me is a start-up company, that gives a
personalised schedule for each individual to
maintain a healthy and fit lifestyle.
It uses everyday’s data collected through a
simple checklist to plan for next day’s
activities that are needed to be done in order
to achieve set goals.
Company wants to revolutionize personalised
health and fitness care routine application
based systems

6. Market Overview
Most people, young or adults needs a daily
check in order to maintain daily fitness and
health routine.
Health Experts are not available all the time
to give advice you all of the time.
It doesn’t only keep track of your physical
workout but also your food and liquid intake.
It also doesn’t require any additional
compatible device and is user friendly.

7. Target Customers
Primarily Middle aged consumers, that are
pretty busy with their schedule and can not
take out additional time to go to an expert
for daily or weekly advice.
There is no gender segmentation.

9. The Company’s Premium Feature
is available at $10 to make it cheap
so every section of society can use
it.
Company aims at maintaining
atleast 20% profit margins and
increasing number of downloads by
20 percent every year.

10. Strategy

11. Target Market
Customers
• Every possible
individual who wants
to have a good and
healthy life style but
doesn’t have time or
money to do so.

12. Competitors
Apps like Samsung Health, Health for
iphones, fit-bit that keep track on
consumers activity and analyse them.
However, Healthy Me doesn’t require any
additional device to keep track of
consumers and instead maintain a daily
check-list of activities.
Others doesn't use today’s day in next day’s
schedule.

13. CONTEXT
There has been
growing need for
maintenance of good
health and fitness.

14. Customer Value
App uses platform to share basic information
about consumers with the health and
fitness experts to get steps that needs to
be followed on daily basis.
Daily’s activities list changes depending on
previous day’s activities.
App have a very user friendly interface.

15. Collaborator value
Various health based companies use the
data received from the app to carry out
more detailed studies.
Data from this app is used by various health
expert to find out optimum ways to
maintain good health of various type of
body structures.

16. Tactics

17. Products and Services
Healthy Me is an App available for both iOs
. and Android.
Free Features:
• Signing up
• A personalised schedule according to the Goals
set by user.
Premium Feature:
• Direct communication with the health expert .
• Additional information and more tested schedule.

18. BRAND
The Logo and tagline “Your personalised
Health and Fitness Expert” attracts users
to use this app atleast once. Unique
positioning also helps App to gain more
attraction.

19. Price:
Premium version available at $10
which will allow users to access the
premium Features.
Distribution:
Free version of App is available at
Google Play store, Apple App
Store. Premium version can be
updated from these versions.

20. Communications
Promotions can be done using social Media, such
as facebook, instagram and youtube,etc, in the
starting.
-Promotions at various health campaigns.
- By creating promo videos.
- Through word of mouth of the present
consumers.

22. There are various Strategic Buisness
Units for the implementation of
formerly mentioned plan.
Different units for:
-Customers and payment
-Setting different plans according to different
health conditions
-One-to-one consumer and health expert
interactions

23. SUMMARY

24. DISCLAIMER
Created by Monika Kadyan, DTU Delhi,
During a marketing internship by
Prof. Sameer Mathur, IIM Lucknow