Ethnographic research was conducted on a university campus and found that students aged 18-23 would benefit from an app reviewing nearby food options. Photos and videos from the research showed students purchasing food from various on-campus locations. Interviews found students care about food quality and some go home if desired options are unavailable. The proposed app would allow live updates and user ratings of campus food with pictures and comments to help students choose where to eat. It was compared to review apps like Yelp and Urbanspoon that provide map-based reviews of restaurants.

1. Welcome
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Clint Quappe App Research and Development

2. Unmet Need or Desire
There is a need for a review of food in an area to help students decide
where the best/worst food is being distributed.
Clint Quappe App Research and Development

3. Ethnographic Research Observations
The ethnographic research observations concluded that students 18 –
23 eating on campus would benefit
Clint Quappe App Research and Development

4. Photos from Ethnographic Research
Clint Quappe App Research and Development
Ex. Student making salad

5. Photos from Ethnographic Research
Clint Quappe App Research and Development
Ex. Students online for food

6. Photos from Ethnographic Research
Clint Quappe App Research and Development
Ex. Student purchasing coffee

7. Photos from Ethnographic Research
Clint Quappe App Research and Development
Ex. Available foods

8. Photos from Ethnographic Research
Clint Quappe App Research and Development
Ex. Available foods

9. Photos from Ethnographic Research
Clint Quappe App Research and Development
Ex. Available foods

10. Video from Ethnographic Research
Clint Quappe App Research and Development

11. Video of Extreme User
Clint Quappe App Research and Development

12. Post interview Observations
• Users care about the quality of their food when purchasing it
• If there is no desired food on campus some will go home to make
their own
• An app to help students decide pick better foods could be benificial
Clint Quappe App Research and Development

13. Anecdotal Observations
• Many students go for the shorter food lines to get their food quicker if
they are in a rush
• Students care about the quality of their food
Clint Quappe App Research and Development

14. Anecdotal Observations
• Some students choose healthy meals while others do not
• Some food is preferred more than others
Clint Quappe App Research and Development

15. Draft Idea for App
A student review application for the food in the area
would help students decide where the best/worst food
is being distributed and whether or not to purchase it.
Clint Quappe App Research and Development

16. Draft Idea for App
It could have live updates (like a Twitter feed) and
a user rating scale with comments, and pictures of
the food can help see favorable or unfavorable options.
Clint Quappe App Research and Development

17. Draft Idea for App
It could also help the decision making for students who want to eat
healthy at these places.
Clint Quappe App Research and Development

18. Ideation Session
Clint Quappe App Research and Development

19. Ideation Session
Clint Quappe App Research and Development

20. Ideas from Ideation Session
• The unmet need or desire
• Review for the food in an area
• Help students decide where the best/worst food is being distributed
• How the app would work
• Main screen with live feed of food review updates
• Who the app is intended for
• Students 18 – 23 who eat food around the campus
Clint Quappe App Research and Development

21. Research on Apps
Clint Quappe App Research and Development
Yelp App: Review app that gives a map and 5 star review
of restaurants in your area.

22. Research on Apps
Clint Quappe App Research and Development
Urbanspoon App: Review app that gives a map and 5
star review of restaurants in your area allows pictures of
the food and user reviews.

23. Thank You
Clint Quappe App Research and Development