Recipe Radar is an app being developed by KEMF Apps to help busy people easily find quick and simple recipes using ingredients they already have on hand. The app will allow users to search recipes, share their own recipes with other users, and rate recipes. It is aimed towards busy individuals like students who want homemade meals but do not have much time to cook or shop. A minimum viable product will allow users to share recipes, and the app hopes to attract users by providing easily navigated, simple recipes.

1. Recipe Radar
By Katya, Emma, Maya and Freja

2. Who, what, when, where, why?
• Who? Busy people who don’t always have time to think of
recipes for their meals.
• What? An App simplifies and speeds up making dinner.
• When? Whenever you are in need of a quick and easy
homemade meal.
• Where? Compatible with both Apple and Android devices.
• Why? So that people have access to simple and fast recipes,
when they need them.

3. Problem
• Busy working people and students want to have home-made
meals, which are also quick to make and don’t require many
ingredients.

4. Question
• What ingredients do I have?

5. Key Insights
• Simple, quick recipes which do not require complicated or
expensive ingredients.

6. Pitch
• My team, KEMF Apps, is developing Recipe Radar to help
working people and students save time and money when
cooking their meals. As an added benefit you can share and
rate recipes with other users.

7. User Profile
• Name – Jennifer Stewart
• Age – 18
• Status (catering, non-catering, student etc.) – Self-catered,
full-time student
• How often do you cook? – 2/3 times a day
• How often would you like to cook? – Everyday, if it was more
simple.
• How often do you go food shopping? – Once/ twice a week.
• What is your budget per week? – Less than £25
• Who do you cook for? – Myself
• How often do you search for recipes online? – Once/twice a
month
• How often do you use your smartphone? – Every day

8. Existing Competition
• Jamie’s Recipes
• Jamie’s 20 Minute Meals
• BBC Good Food

9. Minimal Viable Product
• Recipes which are quick and easy.
• Being able to share recipes through the internet.

10. Flow of App
• Recipe Radar works well, as it is easily navigated and has a
simple but attractive layout and style. This means users come
back often to find all sorts of recipes.

11. Wireframe 1/3

12. Wireframe 2/3

13. Wireframe 3/3

14. Feasibility
• The App will use internet, so the data is accessed through the
internet.
• The content will be easy to acquire as the user will upload
their own recipes.
• Technical feasibility will be easy as the App is a recipe sharing
version of such Apps like Facebook, Instagram and Twitter.

15. Business Case
• ‘Recipe Radar’ is an App which is perfect for those busy
people, who want to eat healthy, home-made meals, but
don’t have time to buy lots of ingredients, or make a
complicated dish. The App is easy to navigate and easy to find
what you are looking for. When you create and account, you
will be able to share your own recipes with others, as well as
being able to see others’ and rate others’. You can also add
recipes to your favourites so that it is easy to go back to a
recipe you have enjoyed before.

16. Marketing Strategy
• Word of mouth through users talking to each other and
friends.

17. Added Bonus
• On making an account, you will automatically have the recipe
for ‘Grandma’s Tomato Sauce’ added to your favourites.