update of assignment 2

1. Technology and Art for Children Amanda Bentley
FA102a, Research and Brand Developement

2. Technology and Art for Children Amanda Bentley
Assignment One, Research
“Ask Ray | Article on Integrating Digital Media
Into Children’s Lives by My Wife Sonya
Kurzweil, PhD”
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

3. Technology and Art for Children Amanda Bentley
Assignment One, Research
“She is interested in the way that digital media
can be integrated into the lives of children and
teens.”
http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

4. Technology and Art for Children Amanda Bentley
Assignment One, Research
“Play is a remarkably creative process that
fosters emotional health, imagination, original
thinking, problem solving, critical thinking, and
self-regulation. What children see or interact
with on the screen is only a representation of
things in the real world.”
http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-creativity/
2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html

5. Technology and Art for Children Amanda Bentley
Assignment One, Research
“It's this combination of low and high-tech
resources that enables immersive learning to
take place.”
http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching

6. Technology and Art for Children Amanda Bentley
Assignment One, Description of Future Product or Service
Utilizing Technology to Develop Creativity

7. Technology and Art for Children Amanda Bentley
Assignment Two, Naming Process
Selected words from original post:
Interacting, Children, Technology, Creativity
Generated name possibilities:
Children’s InterCreate (using interacting, creativity)
Children’s TechCreate (using technology, creativity)
Selected name:
Children’s TechCreate
Justification for selected name:
Makes obvious who the product is for. Does not give
away exactly what the product does, but uses words
to intrigue customers.

8. Technology and Art for Children Amanda Bentley
Assignment Two, Brand Character Diagram