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My food - a diet sensor app

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This ppt describes about an android app that acts as a mobile dietitian

Published in: Marketing
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My food - a diet sensor app

  1. 1. M Y F O O D
  2. 2. EXECUTIVE SUMMARY
  3. 3. WHAT THE APP DOES??... Connects with a diet sensor via Bluetooth facility. Gives the amount of proteins, carbohydrates and fats present. Compares with the personal database (recommended daily intake) of the user.
  4. 4. CONSUMER NEEDS and WANTS Unique and personalized sensor. Mobile nutritional coach. Massive nutritional database.
  5. 5. WHY THIS APP ??... To scan FOOD and manage HEALTH
  6. 6. MARKET ANALYSIS
  7. 7. SIMILAR APPS IN THE MARKET
  8. 8. TARGETED SEGMENTS Health conscious and diabetic patients
  9. 9. OPPORTUNITIES Consumers are in need of mobile diet advisory. All people are turning health conscious.
  10. 10. THREATS Existence of free apps. App could not practically sense all kind of food.
  11. 11. G O A L S
  12. 12. To have maximum users. To update databases by conducting frequent surveys. To provide greater value at lower cost.
  13. 13. STRATEGY
  14. 14. Customers need not waste time in meeting the dietitian POSITIONING
  15. 15. POINTS OF PARITY Specifies the calorie content. Uses database to compare results.
  16. 16. POINTS OF DIFFERENCE Scans the food and specifies whether it is hygienic or not. Identifies individual ingredients. Produces alerts when level exceeds.
  17. 17. T A C T I C S
  18. 18. NAME MY FOOD LOGO SLOGAN YOUR ULTIMATE DIETITIAN
  19. 19. COMMUNICATION Proper and frequent communication by conducting surveys and receiving feedbacks
  20. 20. DISTRIBUTION AND PROMOTION
  21. 21. IMPLEMENTATION Proper testing of accuracy is necessary before distribution. Implementation based on surveys conducted. Regular updation.
  22. 22. ADVANTAGES OF MY FOOD A complete nutritional, health and fitness hub. Easy food logging. Syncs with the other technology. Massive nutritional database.
  23. 23. SUMMARY……
  24. 24. DISCLAIMER Created by Divya Priya K, PSG College of Technology, Coimbatore, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.

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