Our updated digipak will include a variety of colors. The old digipak had a front and back cover that told different stories with different colors that did not look appealing. The new front and back covers still have a relationship through their symbolism of love, although they have different colors. The front cover has a hint of green to link it to the back without looking random. Samples of the old and new digipak designs are provided showing improvements made.
Our updated digipak features coordinated colors and imagery linking the front and back
1. Our updateddigipakwillalsoincludeavarietyof colours.We realisedthatourolddigipakdidnot
wouldnotlookappealingtothe audience,asthe frontandback covertoldtwo completelydifferent
stories,withthe frontbeingadifferentcolourand the back beinganothercolour.Also,theyhadno
linkwithone anotherandtheyjustlookedlike tworandomunprofessionalpictures. Althoughour
newfrontcoverimage has differentcoloursfromthe backside of the digipak,the twoimagesstill
have a relationship,astheybothsymboliselove.The frontcoverdoeshave a hintof green(green
leaves),justsoitdoesnotlookcompletelyrandom.
2. Here is the digipakwe createdbefore,andthe one we re-createdafterrealisingourerrors:
Front cover:
We have decidedtouse the same frontcoveras we did in
our original digipak.Thisisbecause the coloursstandout
and theycan easilyattractthe audience because of its
eye-catchingfeatures.The hue effectaddstothis. His
facial expressionsshowthathe isnottoo happy,justlike hissonglyricsshow.However,hisbody
language showsthathe is quite laid-back. We have keptthe backgroundplaingreen,asitwouldbe
too over-poweringif we addedmore detailsatthe back,whichwouldnotlooktooattractive. We
have typedthe artist’sname onthe frontina large,white-colouredfont,because there isnotmuch
goingon,and it isimportantforthe audience tosee the artist’sname asthe veryfirstthing,so that
theyknowwhose musicthisis.
3. Back side (before):
We realisedthatthe boldwritingwaslookingquite
oddand “cartoonish”for our digipak.The textdidn’t
needtobe bold,sothat itcouldfit inwiththe image
and background naturallyandeffortlessly.
4. Back side (after):
The new back side’sfonthasbeenchangedas
well asthe size.Itis notas starkand boldas the
oldone was. Furthermore,there are extras
includedinthis,whereasthe oldone didn’t
have any extraswrittenonit.
5. The inside of ourdigipak(before):
the inside of ourdigipakhadno relationtothe
musicwhatsoever.Itlookedrandomandan
image of treeswas not verypleasingorexciting
to lookat. We thenreplacedourideawith
somethingelse.
6. The inside of ourdigipak(after):
The torn rose representsthe “tornup” feelingsof the male performer,andhisgiven-uphopes.It
symboliseshisstate of mind,ashe is clearlyobsessedwiththe girl he claimshe usedtolove,buthis
constantrepetitionof hershowshowhe still isobsessedoverher.Thisshowshow damagedhe is
fromthe inside,ashe istryingto forgetthose feelingsbymovingon.the roseshave beenplacedon
a black floordeliberately,tocontrastitscoloursandto make it standout. We thenaddeda filteron
it from“Instagram”called“Slumber”.
We wentintothe studioandswitchedoff all the lightsandusedthe special effectslighting.We
turnedon twospotlights,sothattheywouldfocusonthe centre of the floor,where the rose was
placed.Thiswouldbringattentiontothe coloursof the rose,and itwouldcontrastwithits
background,the blackfloor.