Our updated digipak will include a variety of colors. The old digipak had a front and back cover that told different stories with different colors that did not link together and looked unprofessional. The new front and back covers have a relationship through their symbolism of love, though they have different colors.
The front cover remains the same as the original to attract audience with its eye-catching features, while small changes were made to the back cover and inside to make them more cohesive and appealing. The inside now features torn roses representing the performer's torn feelings to symbolize his state of mind and damaged inner self through his obsession with a past love.
1. Our updateddigipakwillalsoincludeavarietyof colours.We realisedthatourolddigipakdidnot
wouldnotlookappealingtothe audience,asthe frontandback covertoldtwo completelydifferent
stories,withthe frontbeingadifferentcolourand the back beinganothercolour.Also,theyhadno
linkwithone anotherandtheyjustlookedlike tworandomunprofessionalpictures. Althoughour
newfrontcoverimage has differentcoloursfromthe backside of the digipak,the twoimagesstill
have a relationship,astheybothsymboliselove.The frontcoverdoeshave a hintof green(green
leaves),justsoitdoesnotlookcompletelyrandom.
2. Here is the digipakwe createdbefore,andthe one we re-createdafterrealisingourerrors:
Front cover:
We have decidedtouse the same frontcoveras we did inour original digipak.Thisisbecause the
coloursstandout and theycan easilyattractthe audience because of itseye-catchingfeatures.The
hue effectaddsto this. Hisfacial expressionsshow thathe isnottoo happy,justlike hissonglyrics
show.However,hisbodylanguage showsthathe isquite laid-back. We have keptthe background
plaingreen,asitwouldbe too over-poweringif we addedmore detailsatthe back,whichwouldnot
looktoo attractive. We have typedthe artist’sname ina blackfont,mixedwithcapital andsmall
letters.Also,we have typedupthe album’sname andreleasedate alongwithotherextraslikeother
digipaks.Thismakesitlookmore realistic,comparedtoouroriginal idea.
5. Back side (after):
The new back side’sfonthasbeenchangedas
well asthe size.Itis notas starkand boldas the
oldone was. Furthermore,there are extras
includedinthis,whereasthe oldone didn’t
have any extraswrittenonit.
The inside of ourdigipak(before):
6. the inside of ourdigipakhadno relationtothe
musicwhatsoever.Itlookedrandomandan
image of treeswas not verypleasingorexciting
to lookat. We thenreplacedourideawith
somethingelse.
The inside of ourdigipak(after):
7. The torn rose representsthe “tornup” feelingsof the male performer,andhisgiven-uphopes.It
symboliseshisstate of mind,ashe is clearlyobsessedwiththe girl he claimshe usedtolove,buthis
constantrepetitionof hershowshowhe still isobsessedoverher.Thisshowshow damagedhe is
fromthe inside,ashe istryingto forgetthose feelingsbymovingon.the roseshave beenplacedon
a black floordeliberately,tocontrastitscoloursandto make it standout. We thenaddeda filteron
it from“Instagram”called“Slumber”.
We wentintothe studioandswitchedoff all the lightsandusedthe special effectslighting.We
turnedon twospotlights,sothattheywouldfocusonthe centre of the floor,where the rose was
placed.Thiswouldbringattentiontothe coloursof the rose,and itwouldcontrastwithits
background,the blackfloor.