SlideShare a Scribd company logo
1 of 18
ESHOPAFRICA IN THE
CURRENT MARKET
How eShopAfrica as an E-Business is working in the current market
By: David Kweku Asare Robertson
MBA-IT 18-20 (SEM III)
PRN: 18030141079
INTRODUCTION
• eShopAfrica began as an idealistic company with the purpose of sharing original
African products with the world.
• Practically they are now a leading name on the eBusiness market in Africa when it
comes to buying authentic traditional African goods.
HISTORY
• eCommerce in Africa is picking up steam, eShopAfrica is a fair-trade eCommerce
website that sources arts and crafts direct from traditional African artisans, Technology
Empowerment Network (TEN).
• Based in Accra, Ghana, this was one of the first eCommerce sites base in Africa and
has been actively trading online since 2001.
• The company began as an exports only business from Ghana to its major partners in
West Africa and later grew to be a major player in the whole of Africa and furthermore
launched its presence on the internet through eCommerce.
HISTORY
• eShopAfrica was initially registered in Ghana as an export only company
promoting products from the non-traditional sector.
• eShopAfrica.com from 2004 to 2009 was a member of the
Fair Trade Federation and has been a member of the World Fair Trade
Organization since 2010.
VISION STATEMENT
eShopAfrica is a recognized as a foundation for creating
sustainable businesses for traditional African artisans.
MISSION STATEMENT
• To ensure a good connection with the African traditions.
• To raise more creative artisans.
• To promote authentic African products to the world.
• To ensure fair trade grounds between African countries.
FAIR TRADE CHARTER
• Fair Trade Charter under eShopAfrica is a means of ensuring justice, equity and
sustainable development are at the heart of its trade structures and activities.
• They are;
o Pay the fair market price for our products. We agree quality guidelines with our
suppliers who agree that the price we pay them is fair for the quality we require.
o The products supplied to us must meet the agreed quality guidelines.
FAIR TRADE CHARTER
o We pay our suppliers promptly.
o No forced labour - including organized child labour - is used in the production of any
of our products. However, we respect that in many African societies children are
expected to take part in the activities of the household. During this time invaluable
income-earning skills are passed on to the children.
o We do not disturb traditional supply and production lines. Many of our items are
hand made. We know the limits of our suppliers and do not push them beyond this
limit as to do so could jeopardize the quality. For this reason we may ask you to wait
for your order - please be patient and remember you are buying direct from
traditional craftspeople.
SWOT ANALYSIS
• SWOT Analysis is a technique used to determine the following
 STRENGHTH
 WEAKNESS
 OPPORTUNITY
 THREAT
• All these involving the organization
STRENGTH
• Global Market: The access to the global market over the years enables the
company to expand.
• Cost Effective: Works to supply orders within the time and effective price.
• Flexible Market: The ability of the business to procure a variety of product types.
• No time/place constraint: Able to place and receive orders from anywhere around
the world .
WEAKNESS
• Security: Due to the inability of the business to keep up with the times, security is
a major issue in their system.
• Customer satisfaction: There is no dependable method of determining customer’s
satisfaction.
• Limited advertising: The popularity of the e-business has gone down due to the
limited advertising.
OPPORTUNITY
• Increasing customer: Due to their fall in popularity over the years its possible to
gain newer customers.
• Re-Brand: The e-business has more experience in managing their e-commerce
website hence a good opportunity to rebrand and do things better.
• Regular growth: Due to the number of users on the internet, its more practical to
expand the catalog of the business.
THREAT
• Competitors: Both local and global competition still exists.
• Innovation: With regards to e-businesses its required to be more innovative than
the average competition to satisfy customers.
• Privacy issues: As the world is becoming a global village, information has now
become very accessible especially through hackers who may seek to misuse
gained information.
CHALLENGES
• The rapid changes occurring on the online marketing front.
• The current market being concentrated with multiple competition.
• Social interaction has not grown with the increase of various social media.
• Customer and Manufacturers loyalty have gone down over time.
SOLUTIONS
• eShopAfrica should employ more use of social media to engage customers.
• The E-Business should engage in commercial branding and marketing through
social media.
• More effort should be made to keep customers and manufacturers.
• More emphasis should be given to the uniqueness of the company.
CURRENT MARKET OBSERVATION
• The E-Business has lost its relationship and interactivity with the general one on
one customers but still maintains a good relationship with businesses around the
world and especially Africa.
• The E-Business has been slow to adopt and implement new business practices to
keep up with times.
CONCLUSION
• Though eShopAfrica initially and boldly took the risk in becoming one of the
leading eCommerce sites in the early years, the African eCommerce market has
grown to be more concentrated.
• With the fast paced advancement of other eCommerce sites, eShopAfrica though
still a major player in the import and export business especially B2B through their
site has been left behind in the B2C market.
THANK YOU

More Related Content

What's hot

Asos revenue model
Asos revenue modelAsos revenue model
Asos revenue modelDiwash Thapa
 
Retail formats in india
Retail formats in indiaRetail formats in india
Retail formats in indiaSivaditya Gali
 
E-Commerce: 4 Steps to Start Selling Online
E-Commerce: 4 Steps to Start Selling OnlineE-Commerce: 4 Steps to Start Selling Online
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
 
Best Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandBest Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandFernando Barrenechea
 
Matrade: Expand Your Business Globally Through e-Trade
Matrade: Expand Your Business Globally Through e-TradeMatrade: Expand Your Business Globally Through e-Trade
Matrade: Expand Your Business Globally Through e-Tradesitecmy
 
Shopify Meetup Manila - February 2020
Shopify Meetup Manila - February 2020Shopify Meetup Manila - February 2020
Shopify Meetup Manila - February 2020Nerissa Chaux
 
Gap fashion and babywear case study jaco aucamp v5
Gap fashion and babywear case study   jaco aucamp v5Gap fashion and babywear case study   jaco aucamp v5
Gap fashion and babywear case study jaco aucamp v5Jaco Aucamp
 
Walmart The Nation Of Domination WAL mart strategies in china
Walmart The Nation Of Domination WAL mart strategies in chinaWalmart The Nation Of Domination WAL mart strategies in china
Walmart The Nation Of Domination WAL mart strategies in chinaguest86aa80
 
The Titans: Alibaba, Amazon, and Walmart: Game Changing Strategies: Time For ...
The Titans: Alibaba, Amazon, and Walmart: Game Changing Strategies: Time For ...The Titans: Alibaba, Amazon, and Walmart: Game Changing Strategies: Time For ...
The Titans: Alibaba, Amazon, and Walmart: Game Changing Strategies: Time For ...Tompkins International
 
Textual Speaking On The eBay Global Market Platform
Textual Speaking On The eBay Global Market PlatformTextual Speaking On The eBay Global Market Platform
Textual Speaking On The eBay Global Market PlatformTom Mitchell
 
2015 Target Case Competition Winners
2015 Target Case Competition Winners2015 Target Case Competition Winners
2015 Target Case Competition WinnersVan Harriram
 
Staples presentation 2
Staples presentation 2Staples presentation 2
Staples presentation 2coolamar1981
 
[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 TeamBich Nguyen
 
Asian Fashion & Lifestyle Market Pre-study - Korea
Asian Fashion & Lifestyle Market Pre-study - KoreaAsian Fashion & Lifestyle Market Pre-study - Korea
Asian Fashion & Lifestyle Market Pre-study - KoreaBusiness Finland
 

What's hot (17)

Asos revenue model
Asos revenue modelAsos revenue model
Asos revenue model
 
Retail formats in india
Retail formats in indiaRetail formats in india
Retail formats in india
 
E-Commerce: 4 Steps to Start Selling Online
E-Commerce: 4 Steps to Start Selling OnlineE-Commerce: 4 Steps to Start Selling Online
E-Commerce: 4 Steps to Start Selling Online
 
Amazon case study
Amazon case studyAmazon case study
Amazon case study
 
Best Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - InterbrandBest Retail Brands 2014 - Interbrand
Best Retail Brands 2014 - Interbrand
 
Matrade: Expand Your Business Globally Through e-Trade
Matrade: Expand Your Business Globally Through e-TradeMatrade: Expand Your Business Globally Through e-Trade
Matrade: Expand Your Business Globally Through e-Trade
 
Shopify Meetup Manila - February 2020
Shopify Meetup Manila - February 2020Shopify Meetup Manila - February 2020
Shopify Meetup Manila - February 2020
 
Gap fashion and babywear case study jaco aucamp v5
Gap fashion and babywear case study   jaco aucamp v5Gap fashion and babywear case study   jaco aucamp v5
Gap fashion and babywear case study jaco aucamp v5
 
Walmart The Nation Of Domination WAL mart strategies in china
Walmart The Nation Of Domination WAL mart strategies in chinaWalmart The Nation Of Domination WAL mart strategies in china
Walmart The Nation Of Domination WAL mart strategies in china
 
The Titans: Alibaba, Amazon, and Walmart: Game Changing Strategies: Time For ...
The Titans: Alibaba, Amazon, and Walmart: Game Changing Strategies: Time For ...The Titans: Alibaba, Amazon, and Walmart: Game Changing Strategies: Time For ...
The Titans: Alibaba, Amazon, and Walmart: Game Changing Strategies: Time For ...
 
Kohl's Case Study
Kohl's Case StudyKohl's Case Study
Kohl's Case Study
 
Textual Speaking On The eBay Global Market Platform
Textual Speaking On The eBay Global Market PlatformTextual Speaking On The eBay Global Market Platform
Textual Speaking On The eBay Global Market Platform
 
Amazon Case Study
Amazon Case StudyAmazon Case Study
Amazon Case Study
 
2015 Target Case Competition Winners
2015 Target Case Competition Winners2015 Target Case Competition Winners
2015 Target Case Competition Winners
 
Staples presentation 2
Staples presentation 2Staples presentation 2
Staples presentation 2
 
[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team[E-Contest 2020] No.1 Team
[E-Contest 2020] No.1 Team
 
Asian Fashion & Lifestyle Market Pre-study - Korea
Asian Fashion & Lifestyle Market Pre-study - KoreaAsian Fashion & Lifestyle Market Pre-study - Korea
Asian Fashion & Lifestyle Market Pre-study - Korea
 

Similar to eShopAfrica: An e-business study

Group report
Group reportGroup report
Group reportshrootee
 
Going global - Clarks European ecommerce
Going global - Clarks European ecommerceGoing global - Clarks European ecommerce
Going global - Clarks European ecommercePracticology
 
ECRM- TOPIC ONLINE GROCERY SHOP
ECRM- TOPIC ONLINE GROCERY SHOPECRM- TOPIC ONLINE GROCERY SHOP
ECRM- TOPIC ONLINE GROCERY SHOPabhijeet verma
 
The Future of Digital Retail - Asia Retail Congress 2016
The Future of Digital Retail  - Asia Retail Congress 2016The Future of Digital Retail  - Asia Retail Congress 2016
The Future of Digital Retail - Asia Retail Congress 2016Deborah Weinswig
 
1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)
1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)
1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)1st Web
 
eCommerce, Social Media, Online Advertising
eCommerce, Social Media, Online AdvertisingeCommerce, Social Media, Online Advertising
eCommerce, Social Media, Online AdvertisingMeMedia
 
eShopBuilders - Business Plan Sample
eShopBuilders - Business Plan SampleeShopBuilders - Business Plan Sample
eShopBuilders - Business Plan SampleManish K. Jha
 
CMI Portfolio of Work Assignment One + Mood-board Version One
CMI Portfolio of Work Assignment One + Mood-board Version OneCMI Portfolio of Work Assignment One + Mood-board Version One
CMI Portfolio of Work Assignment One + Mood-board Version OneEmmanuelle Kus
 
Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business
 
Consumer Behavior Pick n' pay Final Presentation
Consumer Behavior Pick n' pay Final Presentation Consumer Behavior Pick n' pay Final Presentation
Consumer Behavior Pick n' pay Final Presentation Jodi Liu
 
Procurement essentials 1 martin newman uk
Procurement essentials 1 martin newman ukProcurement essentials 1 martin newman uk
Procurement essentials 1 martin newman ukshelley_shellwill
 
Email Marketing Case Study
Email Marketing Case StudyEmail Marketing Case Study
Email Marketing Case Studyvint8
 
Fashion Marketing
Fashion Marketing Fashion Marketing
Fashion Marketing kiki243
 
Interbrand-Best-Retail-Brands-2014-3
Interbrand-Best-Retail-Brands-2014-3Interbrand-Best-Retail-Brands-2014-3
Interbrand-Best-Retail-Brands-2014-3Erica Velis
 
Victoria's Secret South Korean Market Entry Strategy
Victoria's Secret South Korean Market Entry Strategy Victoria's Secret South Korean Market Entry Strategy
Victoria's Secret South Korean Market Entry Strategy Taylor Clayton
 

Similar to eShopAfrica: An e-business study (20)

Group report
Group reportGroup report
Group report
 
Going global - Clarks European ecommerce
Going global - Clarks European ecommerceGoing global - Clarks European ecommerce
Going global - Clarks European ecommerce
 
Arpico_Pwr Point
Arpico_Pwr PointArpico_Pwr Point
Arpico_Pwr Point
 
ECRM- TOPIC ONLINE GROCERY SHOP
ECRM- TOPIC ONLINE GROCERY SHOPECRM- TOPIC ONLINE GROCERY SHOP
ECRM- TOPIC ONLINE GROCERY SHOP
 
The Future of Digital Retail - Asia Retail Congress 2016
The Future of Digital Retail  - Asia Retail Congress 2016The Future of Digital Retail  - Asia Retail Congress 2016
The Future of Digital Retail - Asia Retail Congress 2016
 
1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)
1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)
1st Web Cross Channel Seminar - Fremtidens Forbruger (Asger)
 
eCommerce, Social Media, Online Advertising
eCommerce, Social Media, Online AdvertisingeCommerce, Social Media, Online Advertising
eCommerce, Social Media, Online Advertising
 
eShopBuilders - Business Plan Sample
eShopBuilders - Business Plan SampleeShopBuilders - Business Plan Sample
eShopBuilders - Business Plan Sample
 
CMI Portfolio of Work Assignment One + Mood-board Version One
CMI Portfolio of Work Assignment One + Mood-board Version OneCMI Portfolio of Work Assignment One + Mood-board Version One
CMI Portfolio of Work Assignment One + Mood-board Version One
 
Online to offline
Online to offlineOnline to offline
Online to offline
 
Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing Superfast Business - Getting the most out of online marketing
Superfast Business - Getting the most out of online marketing
 
Consumer Behavior Pick n' pay Final Presentation
Consumer Behavior Pick n' pay Final Presentation Consumer Behavior Pick n' pay Final Presentation
Consumer Behavior Pick n' pay Final Presentation
 
Procurement essentials 1 martin newman uk
Procurement essentials 1 martin newman ukProcurement essentials 1 martin newman uk
Procurement essentials 1 martin newman uk
 
Email Marketing Case Study
Email Marketing Case StudyEmail Marketing Case Study
Email Marketing Case Study
 
Portfolio
PortfolioPortfolio
Portfolio
 
DUKAN.pptx
DUKAN.pptxDUKAN.pptx
DUKAN.pptx
 
Fashion Marketing
Fashion Marketing Fashion Marketing
Fashion Marketing
 
Las Mejores Marcas de Retail 2014 por Interbrand
Las Mejores Marcas de Retail 2014 por InterbrandLas Mejores Marcas de Retail 2014 por Interbrand
Las Mejores Marcas de Retail 2014 por Interbrand
 
Interbrand-Best-Retail-Brands-2014-3
Interbrand-Best-Retail-Brands-2014-3Interbrand-Best-Retail-Brands-2014-3
Interbrand-Best-Retail-Brands-2014-3
 
Victoria's Secret South Korean Market Entry Strategy
Victoria's Secret South Korean Market Entry Strategy Victoria's Secret South Korean Market Entry Strategy
Victoria's Secret South Korean Market Entry Strategy
 

Recently uploaded

Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing StrategyBlue Atlas Marketing
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 

Recently uploaded (20)

Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy15 Tactics to Scale Your Trade Show Marketing Strategy
15 Tactics to Scale Your Trade Show Marketing Strategy
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 

eShopAfrica: An e-business study

  • 1. ESHOPAFRICA IN THE CURRENT MARKET How eShopAfrica as an E-Business is working in the current market By: David Kweku Asare Robertson MBA-IT 18-20 (SEM III) PRN: 18030141079
  • 2. INTRODUCTION • eShopAfrica began as an idealistic company with the purpose of sharing original African products with the world. • Practically they are now a leading name on the eBusiness market in Africa when it comes to buying authentic traditional African goods.
  • 3. HISTORY • eCommerce in Africa is picking up steam, eShopAfrica is a fair-trade eCommerce website that sources arts and crafts direct from traditional African artisans, Technology Empowerment Network (TEN). • Based in Accra, Ghana, this was one of the first eCommerce sites base in Africa and has been actively trading online since 2001. • The company began as an exports only business from Ghana to its major partners in West Africa and later grew to be a major player in the whole of Africa and furthermore launched its presence on the internet through eCommerce.
  • 4. HISTORY • eShopAfrica was initially registered in Ghana as an export only company promoting products from the non-traditional sector. • eShopAfrica.com from 2004 to 2009 was a member of the Fair Trade Federation and has been a member of the World Fair Trade Organization since 2010.
  • 5. VISION STATEMENT eShopAfrica is a recognized as a foundation for creating sustainable businesses for traditional African artisans.
  • 6. MISSION STATEMENT • To ensure a good connection with the African traditions. • To raise more creative artisans. • To promote authentic African products to the world. • To ensure fair trade grounds between African countries.
  • 7. FAIR TRADE CHARTER • Fair Trade Charter under eShopAfrica is a means of ensuring justice, equity and sustainable development are at the heart of its trade structures and activities. • They are; o Pay the fair market price for our products. We agree quality guidelines with our suppliers who agree that the price we pay them is fair for the quality we require. o The products supplied to us must meet the agreed quality guidelines.
  • 8. FAIR TRADE CHARTER o We pay our suppliers promptly. o No forced labour - including organized child labour - is used in the production of any of our products. However, we respect that in many African societies children are expected to take part in the activities of the household. During this time invaluable income-earning skills are passed on to the children. o We do not disturb traditional supply and production lines. Many of our items are hand made. We know the limits of our suppliers and do not push them beyond this limit as to do so could jeopardize the quality. For this reason we may ask you to wait for your order - please be patient and remember you are buying direct from traditional craftspeople.
  • 9. SWOT ANALYSIS • SWOT Analysis is a technique used to determine the following  STRENGHTH  WEAKNESS  OPPORTUNITY  THREAT • All these involving the organization
  • 10. STRENGTH • Global Market: The access to the global market over the years enables the company to expand. • Cost Effective: Works to supply orders within the time and effective price. • Flexible Market: The ability of the business to procure a variety of product types. • No time/place constraint: Able to place and receive orders from anywhere around the world .
  • 11. WEAKNESS • Security: Due to the inability of the business to keep up with the times, security is a major issue in their system. • Customer satisfaction: There is no dependable method of determining customer’s satisfaction. • Limited advertising: The popularity of the e-business has gone down due to the limited advertising.
  • 12. OPPORTUNITY • Increasing customer: Due to their fall in popularity over the years its possible to gain newer customers. • Re-Brand: The e-business has more experience in managing their e-commerce website hence a good opportunity to rebrand and do things better. • Regular growth: Due to the number of users on the internet, its more practical to expand the catalog of the business.
  • 13. THREAT • Competitors: Both local and global competition still exists. • Innovation: With regards to e-businesses its required to be more innovative than the average competition to satisfy customers. • Privacy issues: As the world is becoming a global village, information has now become very accessible especially through hackers who may seek to misuse gained information.
  • 14. CHALLENGES • The rapid changes occurring on the online marketing front. • The current market being concentrated with multiple competition. • Social interaction has not grown with the increase of various social media. • Customer and Manufacturers loyalty have gone down over time.
  • 15. SOLUTIONS • eShopAfrica should employ more use of social media to engage customers. • The E-Business should engage in commercial branding and marketing through social media. • More effort should be made to keep customers and manufacturers. • More emphasis should be given to the uniqueness of the company.
  • 16. CURRENT MARKET OBSERVATION • The E-Business has lost its relationship and interactivity with the general one on one customers but still maintains a good relationship with businesses around the world and especially Africa. • The E-Business has been slow to adopt and implement new business practices to keep up with times.
  • 17. CONCLUSION • Though eShopAfrica initially and boldly took the risk in becoming one of the leading eCommerce sites in the early years, the African eCommerce market has grown to be more concentrated. • With the fast paced advancement of other eCommerce sites, eShopAfrica though still a major player in the import and export business especially B2B through their site has been left behind in the B2C market.