Online shopping emerged with the development of the Internet, as entrepreneurs saw potential in allowing consumers to shop virtually without leaving home. Online shopping allows consumers to shop 24/7 from the comfort of their own homes, makes comparison shopping and finding discount coupons easier, and saves time. However, online shopping also faces cons like slow internet connections causing long wait times, difficulties in returning items, and security and quality concerns for products. Popular online shopping sites in India include Flipkart, Myntra, Snapdeal, Amazon and eBay.