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1. ETHICAL ISSUES IN ADVERTISING
Topic
Presented by Reg no.
 Inam Ullah 022
 Bint-e-Zahra 034
 Naqash Ali 036
 Sajida Bibi 048
 Samya Bibi 054

2.  I N T R O D U C T I O N
 R O L E O F A D V E RT I S I N G I N M O D E R N B U S I N E S S W O R L D
 E T H I C A L I S S U E S I N A D V E RT I S I N G
 C A S E S T U D Y
 A D V E RT I S I N G S T R AT E G I E S
 H O W E T H I C A L I S S U E S A R I S E I N A D V E RT I S I N G
 C O N C L U S I O N
Contents

3.  WHAT IS ETHICS?
Introduction

4.  W H A T I S A D V E R T I S I N G ?
Introduction (cont.)

5. 1. PSYCHOLOGICAL FUNCTION
2. ECONOMIC FUNCTION
3. SOCIAL FUNCTION
Role Of Advertising In Modern Business World

6. 1. PSYCHOLOGICAL FUNCTION
Linked with consumer behavior
Role Of Advertising In Modern Business World
(cont.)

7. 2. ECONOMIC FUNCTION
 Economic process through which customers become aware about
product.
 Value of product
Role Of Advertising In Modern Business World
(cont.)

8. 3. SOCIAL FUNCTION
Improve the standard of living
Role Of Advertising In Modern Business World
(cont.)

9. 1. PROMOTE UNHEALTHY PRODUCTS
Ethical issues in advertising

10. 2. DRIVE DESIRE FOR UNNECESSARY PRODUCTS
Ethical issues in advertising (cont.)

11. 3. DECEPTIVE ADVERTISEMENT
Ethical issues in advertising (cont.)

12. 4. DANGEROUS STUNT
Ethical issues in advertising (cont.)

13. 5 . G L O R I F Y I N G G L A M O R O U S L O O K
Ethical issues in advertising (cont.)

14. A D V E R T I S E M E N T U S I N G C H I L D R E N
Ethical issues in advertising (cont.)

15.  U N E T H I C A L M A R K E T I N G P R A C T I C E S
By Philip Morris
A leading cigarette manufacturing company
Case Study

16.  ISSUES
Government’s ban on tobacco advertising
Case Study

17.  P R O D U C T C O M PA R I S O N
 P R I C E C O M PA R I S O N
 C E L E B R I T Y E N DO R S E M E N T
Advertisement strategies

18.  R I N A N D T I D E
How Ethical Issues Arise In Advertising (cont.)

19.  B O N U S V S S U R F E XC E L
How Ethical Issues Arise In Advertising (cont.)

20.  C O M P L A N V S H O R L I C K
How Ethical Issues Arise In Advertising

21.  M C D O N A L D S
How Ethical Issues Arise In Advertising (cont.)

22. It is very difficult to identify what is ethical or what is not ethical
conduct in integrated marketing communicating as it varies from country to
country. But everyone both in business, marketing and specially in
advertising must have an ethical base that applies in the business world
Conclusion

23. Thanks for watching and listening.
Now is there any Question?