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INTRODUCTION OF THE SEO
WHAT IS SEO?
SEO MEAN???
 SEO is a process of improving the quantity and quality
of website traffic in organic search results.
 It is done by the visibility of a web site or a web page on
the search engine without paying.
DEFINATION OF SEO:
 SEO is stand for the SEARCH ENGINE
OPTIMIZATION. It is used for the optimization of the
website. By the help of the SEO we can rank our
website or any other website.
WHAT IS SEARCH ENGINE ?
 Search engine is a software system which is searches
on the world wide web for 55,1117314 information which
is search by user query.
HOW DOES SAERCH ENGINE
WORK?
 Search engine work by crawling hundred of billions of
pages using their own web crawlers. These web
crawlers are commonly referred to as search engines
bots or spiders. A search engine navigates the web by
downloading web pages and following links on these
pages to discover new pages that have been made
available.
Web
crawler
internet
Crawled
URL
database
scheduler parser
NEED OF THE SEO :
 SEO is very important for the good ranking of any
website . There are many types of changes take place
on the internet every year for people to use and
explore . With the increase in online behavior, the race
to show up on the frost page of search engines has
become extremely competitive. For a business to
succeed in the online world , it must implement SEO
to stay on top.
HISTORY OF THE SEO:
 In 1997, the WEBSTEP MARKITING AGENCY was the
first group to use this phrase SEARCH ENGIME
OPTIMIZATION in their marketing material. And
about 1998 Danny Sullivan founder of search engine
watch ,started to popularizing the term and helping
clients optimize their content to rank well in search
engine results.
HOW SEO WORK ?
 Seo work by optimizing a website’s content conducting
keyword research , and inbound links to increase that
content and website visibility.
WHAT IS GOOGLEBOLT?
 It is Google web crawler . It crawls and find indexes
webpage .
TYPES OF SEO :
 There are three types of Seo :
 on-page Seo
 Off-page Seo
 Technical Seo
ON – PAGE SEO
 On –page Seo is used to ensure that the website
performance is improving and better by the
optimizing tags, description, page title
, URL, structure , keyword density, body tags , internal
linking and images etc.
On –page Seo is always takes place on our website.
ON –PAGE SEO Techniques
 Optimize HTML file
 Content optimizing
 Keyword rich content
 Optimize URL
 Image optimization
 Technical expert of website
 Content optimization
Off Seo
 High quality authority back links should have to get
 Out link subscription
 Domain authority
 Techniques:
 Speed of website make website supper fast
 Site map is essential
 Structure of website
 Reboot text
 Make website mobile friendly
 Good readability of article
SEO strategies
 Make your site supper fast
 cut down all unnecessary data or information for load free page
 Maintain mobile friendly
 website can be open or showed on any type of mobile
 Use long tail keywords
 long tail keywords are most essential for user search query must be start
form” WH” family
 High quality content is essential
 content not must be copy write and plagizium removed or spanned by tools
 Update and republish old blog post
 if post is very old then republish it for reminder
 Link building
 keep quality in mind no quantity
 Switch your http website to https
 https is secure and approval from Google there no one
can hage your website
 Make a strong presence on social media
 take part in groups of social media commit for
enhance business
 User experience in new Seo
 Seo is on going to process Google follow trends
every day
 Back linking
 back links of high quality dim ail website to rank
Define Seo
 Seo stand for search engine optimization . It is a
marketing technique focus on optimizing your website
of the high quality organic content to rank on SERP
through the tools you can make a website by using
different techniques for traffic.
 70% off searches click on the result of SERP
Google algorithm
 Google algorithm are changed by passage of time as
the demand of searchers. Google follow the trend of
user then it change its requirements of information for
the website developer follow these Google algorithms
for their content.

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SEO ASSIGHNMENT.pptx

  • 2. WHAT IS SEO? SEO MEAN???  SEO is a process of improving the quantity and quality of website traffic in organic search results.  It is done by the visibility of a web site or a web page on the search engine without paying.
  • 3. DEFINATION OF SEO:  SEO is stand for the SEARCH ENGINE OPTIMIZATION. It is used for the optimization of the website. By the help of the SEO we can rank our website or any other website.
  • 4. WHAT IS SEARCH ENGINE ?  Search engine is a software system which is searches on the world wide web for 55,1117314 information which is search by user query.
  • 5. HOW DOES SAERCH ENGINE WORK?  Search engine work by crawling hundred of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engines bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.
  • 7. NEED OF THE SEO :  SEO is very important for the good ranking of any website . There are many types of changes take place on the internet every year for people to use and explore . With the increase in online behavior, the race to show up on the frost page of search engines has become extremely competitive. For a business to succeed in the online world , it must implement SEO to stay on top.
  • 8. HISTORY OF THE SEO:  In 1997, the WEBSTEP MARKITING AGENCY was the first group to use this phrase SEARCH ENGIME OPTIMIZATION in their marketing material. And about 1998 Danny Sullivan founder of search engine watch ,started to popularizing the term and helping clients optimize their content to rank well in search engine results.
  • 9. HOW SEO WORK ?  Seo work by optimizing a website’s content conducting keyword research , and inbound links to increase that content and website visibility.
  • 10. WHAT IS GOOGLEBOLT?  It is Google web crawler . It crawls and find indexes webpage .
  • 11. TYPES OF SEO :  There are three types of Seo :  on-page Seo  Off-page Seo  Technical Seo
  • 12. ON – PAGE SEO  On –page Seo is used to ensure that the website performance is improving and better by the optimizing tags, description, page title , URL, structure , keyword density, body tags , internal linking and images etc. On –page Seo is always takes place on our website.
  • 13. ON –PAGE SEO Techniques  Optimize HTML file  Content optimizing  Keyword rich content  Optimize URL  Image optimization  Technical expert of website  Content optimization
  • 14. Off Seo  High quality authority back links should have to get  Out link subscription  Domain authority  Techniques:  Speed of website make website supper fast  Site map is essential  Structure of website  Reboot text  Make website mobile friendly  Good readability of article
  • 15. SEO strategies  Make your site supper fast  cut down all unnecessary data or information for load free page  Maintain mobile friendly  website can be open or showed on any type of mobile  Use long tail keywords  long tail keywords are most essential for user search query must be start form” WH” family  High quality content is essential  content not must be copy write and plagizium removed or spanned by tools  Update and republish old blog post  if post is very old then republish it for reminder  Link building  keep quality in mind no quantity  Switch your http website to https
  • 16.  https is secure and approval from Google there no one can hage your website  Make a strong presence on social media  take part in groups of social media commit for enhance business  User experience in new Seo  Seo is on going to process Google follow trends every day  Back linking  back links of high quality dim ail website to rank
  • 17. Define Seo  Seo stand for search engine optimization . It is a marketing technique focus on optimizing your website of the high quality organic content to rank on SERP through the tools you can make a website by using different techniques for traffic.  70% off searches click on the result of SERP
  • 18. Google algorithm  Google algorithm are changed by passage of time as the demand of searchers. Google follow the trend of user then it change its requirements of information for the website developer follow these Google algorithms for their content.