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1. Target audience – Drama
A drama film is a genre that focuses on development of realistic characters dealing with emotional
themes.
Dramatic themes such as alcoholism, drug addiction, infidelity, moral dilemmas, racial prejudice,
religious intolerance, sexuality, poverty, class divisions, put the characters in conflict with themselves,
others and society. This also means that some drama films have restricted audiences, with restrictions
of PG-13, 15+ and 18+.
Drama has a wide variety of movie sub-genres such as romantic drama, period drama, courtroom
drama, psychological drama and crime. Drama films usually appeal to both the young mature and
older audience,of both gender,due to the strong script that all drama films offer.
My production is aimed at both males and females over the age of
13. This is because it will include distressing themes and images
which I believe are not appropriate for children below the age of
12. The production also doesn’t have a race/ethnicity preference
which means it will appeal to a wider audience. The target age
range of the production is between 16 -21, however people older
and younger than the range will still enjoy it.
Generally the people viewing my
film are of the modern age,
keeping up with the latest fashion,
however they are wearing
comfortable clothes which is
typical of someone who watches
many films while relaxing.
They enjoy films such as the
Shawshank redemption, the
godfather and American beauty.
The teenage age group means that the people viewing will be in the most
technology advanced generation of all time and therefore will be
completely immersed in technology and ready to consume this product.
The target audience are the perfect
audience for the film according to
IMDB ratings, elder teenagers
enjoy violent and crime orientated
films.
Target Audience

2.  Most of the top grossingfilmsof 1995-2015 are eitherRrated or PG-13, whichsuitsmyfilm
demographicwhichis16-21 withanage restrictionof 12.
The top 5 US grossingdrama filmsare all (exceptthe lionking)PG-13,whichshowsthisisthe most
popularchoice of target audience withinthe filmindustry.Therefore fromthisdata,Iam choosing
to base my targetaudience aroundPG-13 because judgingbythe popularityinthe filmsabove
(Titanicgrossing$659M) my filmopeningwill be bestviewedby thisage group.

3. Audience Expectations
I ran a questionnaire amongst a group of people withan age range of 16 – 50 askingthem what
they expectina Drama film.
The resultscame throughthat most people expectedmultiple cliff hangersthatraisedyourheart
rate andcausedthemto gasp.
Answersincluded:
 ‘’cliff hangerskeepme onedge,whichmakesitexciting.’’
 ‘’Ilove filmsthathave a twistor an unexpectedturninthe storyline’’
 ‘’Drama filmsare supposedtobe shockingandrealistic’’
I asked them how likelyoutof 10 they were to choose to watch a drama filmover any other genre.
(10 beingthe most likely)
Resultscame throughthat 62% of the people Iaskedsaidthattheywouldpicka drama filmoverany
otherwithan average ratingout of 10 of 7.
I followedupthat questionwith an answer box asking for the reason why they chose that rating
out of 10.
Answersincluded:
- ‘’Theykeepyouentertainedandonthe edge of yourseat constantly’’
- ‘’Ilike howmostdrama filmshave atwistand change inthe story,itmakesthe films
engagingandexciting.’’
- ‘’Drama filmsare greatto watch withmyfriendsbecause youcansometimesrelate tothe
drama, butI can alsowatchwithmy parents,whichisan addedbonus!’’
FinallyIaskedthe groupof people Isentthe questionnaireto,toname theirfavourite (if theyhad
one) dramafilm.Some of the filmsmentionedinclude:
 Gone Girl
 Shawshankredemption
 Fightclub
 SlumdogMillionaire
But many said the iconic drama filmis Titanic.