Prague Bistro Digital Emil Nitkulinec Taylor Barnett

1. As this is a new service
in the local market,
the challenge
is to effectively and
precisely generate
buzz.
Understanding the power
of photography we created a campaign
that will disrupt our targets from their
daily social activities, giving them the
opportunity to interact with our brand
and learn how this convenient new
product can change the way you
do visual business in your agency.
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1. SUMMARY

2. 2. WRITTEN SUBMISSION OF THE CAMPAIGN
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Understanding that using the right
photo can help you build your story
and that we live in a meme culture,
we put together a campaign that
highlights Isifa’s personal touch,
through the power of social
conversation. How committed is our
team? Our dedicated Czech team can
even help you find the right photo for
all of your everyday situations. Just
add #whereismyphoto to the end
of your next Facebook or Twitter
updates and we will take care of the
rest. They say a word is worth 1000
words, so what about 140 characters?
With this social campaign we hope
to create a local, viral campaign that
generates buzz for the brand.
SOLUTION
#whereismyphoto is the calling card
for those who need to better tell their
stories when their social updates and
characters might not be enough. This
playful meme style campaign has our
team generating social replies based
off your current status. Happy, sad,
or just bored, our team will find your
status update and post a comical
Shutterstock photoresponse. Our aim
is to show you, that our local team
is working 24 hours a day, ready to put
together a photo to fit your any
of your specific needs. Our
photoresponse will act as CTA’s
directing our audience to a Microsite
with info about the campaign and
services that Isifa has to offers. Users
can also create more images on the
site and share the info with friends
on Facebook.
HOW DOES IT WORK?
Isifa offers creatives a personalized
opportunity to utilize the
comprehensive Shuttershock media
marketplace. Their local team can
personally work with you to find
a photo, licensing plan, and pricing
plan to fit your specific agency needs.
Isifa is offering for the first time
in the this local market, human
contact in an industry that
is faceless. Isifa has a team committed
to fit your photo needs.
CREATIVE INSIGHT
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3. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS
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FACEBOOK TUMBLRTWITTER
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4. 4. THE USE OF FACEBOOK
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Our interaction with our
opinion leaders turn
into a comical meme.
Every photo we include
#whereismyphoto. This hashtag
is perfect for both spreading our
campaign and for photo
inquiries.

5. 5. THE USE OF TWITTER
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6. 6. THE USE OF TUMBLR
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7. 7. SUMMARY PICTURE
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