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Insight
“The time spent on taking care of myself
is
the time I earn at the end”.
We asked our target group representative ...
Idea
We want people to realize the time
invested in their own body will be returned.
Big Idea
I give my time to my heart.
CVD Prevention Tools
Walking
Elementary and natural human motion available to
everybody.
Strategy
We spread „Would you not rather walk“ message.
Online: prolink to #žijuteď blog will be provided.
Offline: people...
Online:
IDOS App Ad
Spotify Playlist
Offline:
#radšipěšky timetables on red stands with stops you can
walk to.
Don‘t forget to tune your
Spotify walking playli...
Events/timing
International Day of Heart on 29th September in Prague
Marches
Workshops
Production
Barter partnerships with public transportation companies
and Mafra (IDOS owner)
Minimum spend (timetables, ad)
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Jiří Novák, Jan Kvěch (McCann-Erickson Prague)

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Jiří Novák, Jan Kvěch (McCann-Erickson Prague)

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Jiří Novák, Jan Kvěch (McCann-Erickson Prague)

  1. 1. Insight “The time spent on taking care of myself is the time I earn at the end”. We asked our target group representative on how he values his ti
  2. 2. Idea We want people to realize the time invested in their own body will be returned.
  3. 3. Big Idea I give my time to my heart.
  4. 4. CVD Prevention Tools
  5. 5. Walking Elementary and natural human motion available to everybody.
  6. 6. Strategy We spread „Would you not rather walk“ message. Online: prolink to #žijuteď blog will be provided. Offline: people will be asked to follow #žijuteď iniciative’s page on Facebook, Twitter and Instagram to share their opinions and feelings on walking using #radšipěšky.
  7. 7. Online: IDOS App Ad Spotify Playlist
  8. 8. Offline: #radšipěšky timetables on red stands with stops you can walk to. Don‘t forget to tune your Spotify walking playlist. #radšipěšky
  9. 9. Events/timing International Day of Heart on 29th September in Prague Marches Workshops
  10. 10. Production Barter partnerships with public transportation companies and Mafra (IDOS owner) Minimum spend (timetables, ad)

Jiří Novák, Jan Kvěch (McCann-Erickson Prague)

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