1. 1. SUMMARY
Are you an entrepreneur, freelancer or just creative head who
uses images and photos for FREE?
Are you sure that it´s ok?
With our campaign we want to open the discussion in Czech
Republic about using content without AUTHORIZATION.
We come up with the idea of #legalcontentcommunity
We want let people know, that Isifa is here to help them and
there is no reason to be afraid of purchasing content from
global agency because we finally provide Czech support.
Now it´s really easy to get content in a legal way – on
Shutterstock with Isifa support.
MESSAGE:
We got your back, we are Isifa, exclusive reseller of
Shutterstock in Czech Republic and we don´t let you get into
the troubles. We will help you with purchases on
Shutterstock.
SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN
SUMMARY
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2. 2. WRITTEN SUBMISSION OF THE CAMPAIGN
Our goal is to provoke discussion about
rights and prohibited use of content.
We want to shock them at first and attract
attention to this topic in the Czech
Republic.
We want to target our audience through
social media and awake curiosity about this
topic by giving them information, how to
get content in the right way – means legal
way.
Our big idea for the campaign is:
Get a content in a right way!
Our main goal is to share awareness, that
you can find a great content, but it doesn´t
mean that you can use it with no sanction.
• WHAT IS YOUR SOLUTION?
Target audience is reached by social media
formats and discussion about this topic
through social media opinion leaders /
influencers.
We use Facebook microsite as landing page
for our campaign, informing about theme
and bringing our target group exclusive
content and advices for their graphic
business solutions. Users can join the
#legalcontentcommunity as they agree with
the opinion and share it on their social
profiles.
At the same time we want to make a buzz
around it involving social influencers -
bloggers, photographers using Blogs,
Twitter and Instagram or generally known
personalities to join our community.
The last, but not least form are education
videos on YouTube, making awareness
about the topic, shocking users and leading
to our FB microsite.
HOW DOES IT WORK?
People have to be informed that using
content - with no right to it - is illegal.
As our target audience we see
small/medium business units and
entrepreneurs, freelancers or graphic
designers, who care about their business,
need pictures, videos or other content for
their representing materials and who don´t
have experiences with content agencies.
According to us, they will drive the sales.
Local reseller of global content agencies is
absolutely needed for them, because they
have NO or really poor experience with
purchasing content .
Here comes Isifa – local partner of
Shutterstock.
• CREATIVE INSIGHT
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3. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS
SOCIAL PLATFORM 1 SOCIAL PLATFORM 3SOCIAL PLATFORM 2
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#LEGALCONTENTCOMMUNITY
4. 4. THE USE OF 3 SOCIAL MEDIA PLATFORMS
We drive target users through
Facebook media formats to our
microsite, where they can find all
information about impact of using
unauthorized content and give
them tips from Isifa, how to make
their business graphic design and
content better using Shutterstock!
We bring to our users the
possibility to join the
#legalcontentcommunity as they
agree with our mission.
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THE FACT, THAT YOU FIND
SOMETHING DOESN´T MEAN
YOU CAN USE IT!
5. 5. THE USE OF 3 SOCIAL MEDIA PLATFORMS
• Social opinion leaders
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#LEGALCONTENTCOMMUNITY
We ask opinion leaders through social
media (Bloggers, Twitter, Instagram) to
join our #legalcontentcommunity and
support awareness about the problem
of using unauthorized content.
• Martin Faltejsek
• Aleš Najbrt
• Hyneczech
• Roman Vaněk
• Adam Gebrian
• Maxim Velčovský
…
6. 6. THE USE OF 3 SOCIAL MEDIA PLATFORMS
• Platform 3 - picture
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We reach our target
audience with massive
campaign on YouTube,
using shocking
education video.
If they download and
re-use content as they
want, it can cause
them serious problem.
We will inform them
about Isifa support.
