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CROWD - SOURCINGSTORIES -
STORIES-CROWDSOURCING
…not just another new buzzword…
>90%
Sourcing comes
from WOM
Get something...
CROWD - SOURCINGSTORIES -
>90%
Sourcing comes from
WOM
Get something
in return
People need relevant motivation to
share th...
My weddingMy wedding
CROWD - SOURCINGSTORIES -
>90%
Sourcing comes from
WOM
Get something
in return
> Share with us your w...
WOM is the key
CROWD - SOURCINGSTORIES -
>90%
Sourcing comes from
WOM
Get something
in return
OWNEDEARNED Take everybody o...
CROWD - SOURCINGSTORIES -
>90%
Sourcing comes from
WOM
Get something
in return
Make the best stories a part of the
exhibit...
CROWD - SOURCINGSTORIES -
>90%
Sourcing comes from
WOM
Get something
in return
Explain it to the headmasters/professors
an...
CROWD - SOURCINGSTORIES -
>90%
Sourcing comes from
WOM
Get something
in return
Story ambassador
Find ambassadors
OWNEDEARN...
CROWD - SOURCINGSTORIES -
>90%
Sourcing comes from
WOM
Get something
in return
Well, why would I tell
my friends?
I want t...
June December
5000
stories
5000
stories
6 waves
12 different time limited topics
CROWD - SOURCINGSTORIES -
>90%
Sourcing c...
We give a new
source of
motivation for the
contributors.
We create a
platform for story
submission and
communication.
We a...
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Attention!Media (Adam Kolinger, Anna Sokolova)

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Attention!Media (Adam Kolinger, Anna Sokolova)

  1. 1. CROWD - SOURCINGSTORIES - STORIES-CROWDSOURCING …not just another new buzzword… >90% Sourcing comes from WOM Get something in return
  2. 2. CROWD - SOURCINGSTORIES - >90% Sourcing comes from WOM Get something in return People need relevant motivation to share their stories. Different people have different motivations… “What do I get for my story?”
  3. 3. My weddingMy wedding CROWD - SOURCINGSTORIES - >90% Sourcing comes from WOM Get something in return > Share with us your wedding story Share the story from your wedding I used to run every week at Golden Gate Park, and I remember once or twice passing a nice looking guy who used to walk the same trail I ran. I used to do my run on Friday, and pretty soon I'd see Mr. Cutie every Friday, around the same spot. I started smiling hi to him, and he'd say hi back, with the cutest shy smile. For two months I'd see him. I used to run right before work, so it would always be the same time. And it was always one of the brightest parts of my day when I'd see Mr. Cutie. Then on August 13th about a year and a half ago, it was just not my day. Everything was going wrong, from feeling a bit under the weather to almost getting run over by a bus on the way to the park. I almost didn't go, too, but I finally convinced myself to do a short run. Even so, I got there late and didn't see Mr. Cutie at the normal spot. That added to the bad day. Storytelling platform Tickets to: Museum Concert Cinema Theatre 236 stories sent (50 %) 23 days left Share your storyShare your story Martina Horska uploaded her story 5 minutes ago..
  4. 4. WOM is the key CROWD - SOURCINGSTORIES - >90% Sourcing comes from WOM Get something in return OWNEDEARNED Take everybody on board! As long as people talk about the project, the project lives. Explain to employees Post on social networks Send emails Talk to strangers Talk to friends Talk to customers in the museum Give flyers/booklets
  5. 5. CROWD - SOURCINGSTORIES - >90% Sourcing comes from WOM Get something in return Make the best stories a part of the exhibition. Pay with a story OWNEDEARNED Use the exhibition site for promotion Offer an alternative - “Pay with a story” Pay with a story
  6. 6. CROWD - SOURCINGSTORIES - >90% Sourcing comes from WOM Get something in return Explain it to the headmasters/professors and involve them. Activation of schools OWNEDEARNED Call the headmasters Inform the professors Explain the idea Support them with materials Create event for professors Pay with a stories for a school excursions.
  7. 7. CROWD - SOURCINGSTORIES - >90% Sourcing comes from WOM Get something in return Story ambassador Find ambassadors OWNEDEARNED LucieVondrackova’swedding Find different ambassadors for different topics. Create video Generate PR Build on publicity
  8. 8. CROWD - SOURCINGSTORIES - >90% Sourcing comes from WOM Get something in return Well, why would I tell my friends? I want to take the reward! So I share it to fill the bar. 236 stories sent (50 %) 23 days left Share your storyShare your story Tickets to: Museum Concert Cinema Theatre Sharing Retention Why should I share another story? I enjoyed the reward, so why shouldn’t I do it again?
  9. 9. June December 5000 stories 5000 stories 6 waves 12 different time limited topics CROWD - SOURCINGSTORIES - >90% Sourcing comes from WOM Get something in return And what about the goal? 1 2 6 3 4 5
  10. 10. We give a new source of motivation for the contributors. We create a platform for story submission and communication. We activate the crowd using owned and earned channels to generate maximum WOM. We give the contributors a motivation to share project and return with new stories. Give something in return 236 stories sent (50 %) CROWD Tickets to: Museum Concert Cinema Theatre Motivate, Activate and Involve
  • EllieDziam

    Mar. 22, 2016

Attention!Media (Adam Kolinger, Anna Sokolova)

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