The document proposes an integrated social media campaign to launch a new brand called "Shuttersifa" that would aggregate the customer service expertise of ISIFA and the product offerings of Shutterstock. The campaign would use Facebook, LinkedIn, and a blog called "Shuttersifa" to reach current and potential customers. Facebook and the blog would share tips and stories to build knowledge around legally and effectively finding media content to suit customers' needs. LinkedIn would target professionals to share business information and find new opportunities. The goal is to establish Shuttersifa as the partner that makes work easier through personalized support across different online channels.

1. 1. SUMMARY
Picture/scheme describing the campaign
(the same as slide 6)
Not everyone is able to recognize the slight
difference between these two pictures. But we can!
There is only two kinds of media content - illegal and
legal. We are here to help you out to find the right
legal content which will perfectly suit your needs.
ISIFA and Shutterstock are partners now. We are
SHUTTERSIFA.
Shuttersifa is your local partner who:
1. helps you solve your needs,
2. supports you during your work,
3. makes you feel comfortable,
4. has personal approach to everybody,
5. provides you advisory service.
As your partner we make your work easier!
SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN
SUMMARY (Max 150 words)
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2. 2. WRITTEN SUBMISSION OF THE CAMPAIGN
We will show to current customers and
potential ones that there is one partner
who aggregate knowhow of customer
care which ISIFA has and wide offer of
products from the side of Shutterstock –
everything IN ONE under one brand.
We will create new brand “Shuttersifa”.
For the need of the brief we wouldn't
even suggest entering three social media
networks. Concerning efficiency and
budget we have at disposal, as a initiation
step to let people know about
“Shuttersifa” we would use e-mailing
platform which would introduce account
managers who will be here ready to help.
Long-term communication which shows
how to work on photo market effectively
will change according to the customers
needs and issues needed to be solved.
WHAT IS YOUR SOLUTION?
(Max 150 words)
However, we would recommend usage
of different online platforms than social
media more, we will create integrated
communication through social media
channels: Facebook, Linkedin and blog.
All content will be shareable across
these channels.
The core of our communication will be
blog “Shuttersifa“ written by ISIFA
professionals who will do customer care
on one site and will publish all topics,
tips and tricks how to use images, video
and music by the best way. This content
will be sharable on facebook and in
some case on LinkedIn, as well.
To approach also strictly professionals
we will use Linkedin where they find
business information and required
contact. Linkedin will be used as a
channel to reach new customers and
find new business opportunities.
HOW DOES IT WORK?
(Max 150 words)
There isn‘t sufficient knowledge about
using media sources correctly – legally –
not only in marketing branch.
We realize that especially people in
marketing branch won‘t be effective to
approach with impersonal approach as
„contact form“.
We are offering B2B services which
from the nature of social media shows
lower potential to be shareable. We
have to work with this fact and adapt
out strategy to it.
People working at advertising agencies
will require special treatment and
personal approach and highly
professional people to communicate
with.
CREATIVE INSIGHT
(Max 150 words)
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3. 3. THE USE OF 3 SOCIAL MEDIA PLATFORMS
FACEBOOK
(PICTURE)
LINKEDIN
(PICTURE)
BLOG SHUTTERSIFA
(PICTURE)
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4. 4. THE USE OF FACEBOOK
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Content strategy:
• Share content from blog
• Tips & Tricks
• Success stories
• Profile of our account managers (to see who
you are working with)
• Introduction of our services and tools
• Inspiration
• Customer care
We are here for you! Turn to us with every
single question which comes in your mind….
Media strategy:
• Facebook media support
Media will be invested into boosting of posts
targeted to lookalike and custom audience.

5. 5. THE USE OF BLOG “SHUTTERSIFA”
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Content strategy:
• Detailed information from the world of images, videos, music and sound (tips&tricks).
• Trends, infographics, video-graphics
• Effective use of Shutterstock and cooperation with ISIFA

6. 6. THE USE OF LINKEDIN
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• New bizz opportunities
• Business information

7. 7. SUMMARY PICTURE
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