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Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)

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Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)

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Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)

  1. 1. WHY PEOPLE DON´T PARTICIPATE MORE? THEY DON´T SEE THE REASON. LET´S GIVE THEM ONE! The National Chronicle exists for the third year. Less than 500 contributions have been submitted up to now. MINDSHARE TÝM #1 www.narodnikronika.cz
  2. 2. „WHEN I WAS LITTLE, GRANNY AND GRANPA TOLD ME SO MANY INTERESTING STORIES FROM THEIR LIVES. BUT I WAS TOO YOUNG TO UNDERSTAND IT. I WISH I COULD HEAR IT AGAIN. I WOULD APPRECIATE IT NOW. UNFORTUNATELY, I CAN´T.“
  3. 3. BUT MAYBE YOU CAN! DON´T MISS YOUR CHANCE AND SHOW YOUR APPRECIATION BY SHARING THEIR STORIES AND PRESERVING THEM FOREVER. SHOW YOUR GRANDPARENTS THAT THEIR STORIES ARE WORTH IT. HELP THEM TO BE PART OF A HISTORY! STORIES CANNOT BE SMALL. BUT THEY CAN BE FORGOTTEN. SO LET´S NOT FORGET STORIES OF OUR GRANDPARENTS! REASON WHY
  4. 4. CELEBRITIES AND PUBLIC PERSONS CREATE AND SHARE PICTURES AND VIDEOS WITH SHORT STORIES OF THEIR GRANDPARENTS #MYGRANDPARENTSTORYMAKESHISTORY AMBASSADORS HELPING WITH ORGANIC BUZZ AND SHARING HOW TO SPREAD THE IDEA „MY GRANDMA IS A GREAT COOK. IN FACT SHE IS A WALKING COOKBOOK. HERE IS MY FAVORITE RECIPE…“
  5. 5. SPECIAL MICROSITE CONNECTED WITH BOTH SOCIAL MEDIA AND NATIONAL CHRONICLE, ENABLING TO UPLOAD THE CONTRIBUTIONS MICROSITE HELPING WITH THE PROJECT INTRODUCTION, EXPLANATION AND STORIES SUBMISSION HOW TO EXPLAIN THE IDEA www.mygrandparentstorymakeshistory.cz
  6. 6. REGULAR COLUMNS WITH SELECTED STORIES AND CHALLENGE TO HAVE THERE THEIR OWN MUNICIPAL/LOCAL/REGIONAL NEWSLETTERS (BOTH ONLINE + OFFLINE) HOW TO MAKE THEM ACT
  7. 7. SOME PLACES ARE FULL OF STORIES … … AND PEOPLE WHO LIKE THEM ... … CHALLENGE THEM TO SHARE THEIRS. HOW TO MAKE THEM ACT
  8. 8. REMEMBRANCE CERTIFICATES SENT BY EMAIL TO THE CONTRIBUTORS, WHO CAN PRINT THEM AND GIVE THEM TO THE STORY PARTICIPANTS (GRANDPARENTS) SHOW THEM THAT THEIR STORY WON´T BE FORGOTTEN AND THAT THEY HELPED TO CAPTURE THE SPIRIT OF OUR TIMES HOW TO SHOW IT´S WORTH IT Mr. and Mrs. Novák Your wedding story won´t be forgotten! 23.6.2015 www.narodnikronika.cz
  9. 9. HOW TO SHOW IT´S WORTH IT TV DOCUMENTARY „MY GRANDPARENT STORY MAKES HISTORY“ BASED ON THE PARTNERSHIP WITH CZECH TV BROAD REACH AND FURTHER ENCOURAGEMENT TO BE THE PART OF THE CHRONICLE
  10. 10. INCREASE OF CONTRIBUTIONS UP TO 5 000 BY THE END OF THE YEAR HIGHER ATTENTION OF MEDIA AKNOWLEDGMENT BY YOUNGER GENERATIONS STRENGHTENING THE RELATIONSHIPS BETWEEN GENERATIONS AND WHAT´S GONNA HAPPEN? GIVE THEM THE REASON!SPREAD THE IDEA GIVE IN RETURN MAKE THEM ACT EXPLAIN IT #MYGRANDPARENTSTORYMAKESHISTORY
  11. 11. WE NEED TO GIVE THEM THE REASON PEOPLE DON´T SEE THE REASON TO PARTICIPATE CHALLENGE PROBLEM SOLUTION INCREASE NUMBER OF CONTRIBUTIONS INTO THE NATIONAL CHRONICLE HOW #MYGRANDPARENTSTORYMAKESHISTORY LET´S NOT FORGET STORIES OF OUR GRANDPARENTS HELP THEM TO BE PART OF A HISTORYMESSAGE SPREAD THE IDEA AMBASSADORS EXPLAIN IT MICROSITE MAKE THEM ACT „STORY PLACES“, LOCAL NEWSLETTERS GIVE IN RETURN CERTIFICATE, TV DOCUMENTARY AT LEAST 5 000 CONTRIBUTIONS MEDIA ATTENTION YOUNGSTERS ENGAGEMENT INTERGENERATIONAL COOPERATION

Mindshare tým 1 (Anna Jehličková, Lucie Kulhavá)

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