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Global Food Trends –Influencing Future Product Development -Pam Yates

Food & Beverage Innovation Forum 2014 @ Simba

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Global Food Trends –Influencing Future Product Development -Pam Yates

  1. 1. © 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel GLOBAL FOOD TRENDS INFLUENCING FUTURE PRODUCT DEVELOPMENT MAY 2014
  2. 2. mintel.com2 • OVERVIEW • BIG STORIES 2013 • NATURALNESS • HIGH PROTEIN • LOOKING FORWARD TODAYS PRESENTATION
  3. 3. INGREDIENTS ARE A KEY FEATURE NEW INNOVATION • Food fads are driven by restaurants, celebrity chefs, cooking shows and celebrity endorsement In 2013 • Kale, quinoa, and chia ... • Greek yoghurt featuring as a ingredient in dips, bicsuits and spread • Coconut water phenomenon increased the profile of coconut palm sugar, coconut oil and revitalise coconut milk
  4. 4. ................................................................................................................................................. mintel.com4 • Rice bran oil • Buffalo berries • Freekah • Hemp seeds • L-theanine • L-tryptophan • Ornitine • Omega 7 • Fermented • Sprouted • Foam • Slow processed • Green unripe What's next for ingredients? What compounds? How will ingredients be processed? WHAT’S NEXT?
  5. 5. ................................................................................................................................................. mintel.com5 Big Stories 2013 - Naturalness 5 • Natural sweeteners • Natural energy sources • Natural colours
  6. 6. NATURALNESS AND FREE-FROM CLAIMS TOP GLOBAL INGREDIENT-RELATED TRENDS
  7. 7. FOOD SCANDALS HAVE FUELLED AN INCREASE IN FREE-FROM CLAIMS Top 5 ingredient-related claims on food and drink launches, China, 2012-2013
  8. 8. PROVENANCE STORY PROVIDES ACCESS TO “LIVE” INFORMATION via SCANNABLE CODES John West August 2013 Spain 213 g, €5.94
  9. 9. WUHAN BUTCHER CURES BACON – HOMEMADE?? Source: http://shanghaiist.com/tags/airpocalypse
  10. 10. ................................................................................................................................................. mintel.com10 Emmi Yogourtpur (Switzerland) Only 3 ingredients: yogurt, fruit and sugar KEEP IT SIMPLE TO CONVERT HOME-MADE FOOD USERS That's It Apple + Mango Fruit Bar (US) Made with one apple and one mango
  11. 11. NATURAL ORIGIN SWEETENER CONTINUE TO GROW AND BE CALLED OUT ON FRONT OF PACK
  12. 12. ................................................................................................................................................. mintel.com12 Andechser Natur Stevia Yogurt (France) Organic stevia and cane sugar NATURAL SWEETENERS TEAM UP WITH OTHER SWEETENERS Gaosi biscuits (China) Oats and Coarse Grains Digestive Cookies with Xylitol
  13. 13. USE OF NATURAL COLOURED INGREDIENTS TO CREATE THE PERCEPTION OF HEALTH SUCH AS AN ANTIOXIDANT EFFECT
  14. 14. NATURAL ENERGY TEAMS UP WITH INGREDIENTS WITH INTRINSIC HEALTH BENEFITS – SUCH AS SUPERFRUITS HIGH IN ANTIOXIDANTS • Tropicana Energy, UK • a natural extract from the guarana berry and naturally sourced caffeine • Rich in B3, B5 and B6 to reduce tiredness and fatigue
  15. 15. BIG PLAYERS INVEST IN RESEARCH INTO TRADITIONAL HERBS FOR ENERGY, BEAUTY AND HEALTH BENEFITS • Coca-Cola Beauty-Oriented Tea developed in collaboration with Kusuri Nihondo, a Herbal Medicine Salons Company • Nestlé Health Sciences have formed a 50/50 JV with Chi-Med – Nutrition Science Partners. • PepsiCo new patent using TCM ingredients for energy Coca-Cola Karada Meguricha Beauty-Oriented Tea (Japan) Source: Mintel GNPD, Mintel Food and Drink
  16. 16. ENERGY CATEGORY EXPANSION Candy with Liquid Centre Vietnam Frozen Australia Ice Cream South Korea Yogurt Japan Corn Snacks Australia
  17. 17. © 2013 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel. Big Stories 2013 : High Protein
  18. 18. US LEADS HIGH PROTEIN TREND WITH OTHER MARKETS STARTING TO FOLLOW
  19. 19. GREEK YOGHURT TREND DRIVES HIGH PROTEIN CLAIMS
  20. 20. mintel.com20 Fuller for longer are benefits consumers can understand – they resonate well with consumers Kellogg's Special K Protein Wheat, Rice & Soy Flakes Cereal to satisfy hunger for longer (US) HIGH PROTEIN FOR ALL OCCASION – BREAKFAST TO DINNER Source: Mintel GNPD M&S Fuller Longer Chicken & Chilli Prawn Pad Thai, high in protein, contains balanced carbohydrates (UK)
  21. 21. mintel.com21 Milk is a good drink to have during and after exercise (% consumers agreeing), 2013 “Consumed within 30 minutes following endurance training” “Consume after sports” Gainomax Recovery Long Distance Flavoured Milk Drink High in protein and carbohydrates. Contains salt for rehydration (Sweden, 2012) Meiji Sports Milk 80% more protein than regular milk 10.5g protein/100mL (Japan, 2013) MILK AS A SPORTS DRINK 37 49 52 45 Germany France Italy Spain Source: Mintel GNPD
  22. 22. mintel.com22 DAIRY BRANDS COMMUNICATE ONTHEIR NATURAL PROTEIN CONTENTTO ENGAGEWITH MEN The 2012 top-selling* new product in the US ($284m sales) ran a campaign featured in Men's Health magazine Build muscles, burns fat, improve digestion, improve complexion, improve male reproductive function, normalize sex hormones, raise libido, lower cholesterol - Contains 40% more protein than other chocolate milks - “Shoot down hunger fast” - Strapline: “the manly chocolate milk for men with added man.” Dannon’s Oikos (US) Powerful Yogurt (US) Arla Wing-Co (UK) * According to IRI's annual poll of the best-performing linesSource: Mintel GNPD
  23. 23. mintel.com23 Good opportunities for high protein snacks in China Meat snacks Bean & Rice Chip Nuts PROTEIN INVADES OTHER SNACKING PRODUCTS Chilli Bean Curd
  24. 24. mintel.com24 Aging populations continues to age, so issues such as sarcopenia (muscle wastage and loss of strength) will be major issues to address . Migros Actilife Protein Vital Drink supports normal muscle mass and bone function (Switz) Nestlé Health Science Boost Chocolate Nutrition Bars contain 11g of protein to help maintain muscle (US) Wasa Fit & Vital Protein Crispbread helps to maintain muscle mass & normal bones (Germany) PROTEIN FOR OLDER CONSUMERS Source: Mintel GNPD
  25. 25. mintel.com25 High protein products in China are being marketed as general health that ‘good for you’ rather than mentioned specific function High Protein Soybean Drink for Women (China) (ID: 2289935) Spicy Hand Shredded Donkey Meat (China) (ID: 2287169) High Protein Nutritious Drink (China) (ID: 2260685) PRODUCTS CLAIMING HIGH PROTEIN IN CHINA Source: Mintel GNPD
  26. 26. mintel.com26 © 2013 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel Looking Forward
  27. 27. mintel.com27 IN ASIA BEAUTY FOODS MOVE INTO RTD – WILL OTHER REGIONS ADOPT THIS TREND? Unif Vegetable and Fruit Juice (Malaysia) Collagen 300mg and vitamins B1, B2, D, C and E Source: Mintel GNPD Fix Youth Activating Dietary supplement (US) Contains no collagen but choline- stabilised orthosilicic acid (ch-OSA) that claims to regenerate collagen 24% growth in beauty drinks last year
  28. 28. mintel.com28 Source: BB Tea…… German’s belief in herbal remedies extend to beauty Mintel GNPD Kusmi Tea BB Detox Green Tea, with Maté and Grapefruit Blend, claimed to be perfect for beautiful skin (Germany)
  29. 29. mintel.com29 • Collagen • Hyaluronic acid • Antioxidants o Vitamin C o Super fruits  Acai  Pomegranate  Grape seed KEY INGREDIENTS EMERGING INGREDIENTS BEAUTY INGREDIENTS MAKING A SPLASH IN DRINKS • Astaxanthin • Lactic acid • Ornithine • Sea buckthorn • Maritime pine bark • L-glutathione • Coffee fruit • Mangosteen (Garcina) Combined with teas, fruit and soy based beverage Source: Mintel GNPD
  30. 30. BEAUTY LEVERAGES PROVENANCE STORY FOR NATURAL POSITIONING Innisfree green tea seed cream Moisturising + anti-oxidant effect Source: http://global.innisfree.co.kr
  31. 31. mintel.com31 Since 2012, the market for FOSHU drinks has been escalating with the debut of a fat- absorbing cola and fat- burning coffee beverages . Carnitine Tea Catechin Aquarius Zero with Carnitine Coca Cola (Japan) Zero calorie sports drink featuring carnitine which is said to help burn fat. Ginger and Lemon Sport Drink Kao (Japan) FOSHU certified ginger & lemon sports drink featuring tea catechins said to reduce body fat when consumed regularly. JAPAN LEADS INNOVATIONS IN SLIMMING AND FAT BURNING BEVERAGES
  32. 32. mintel.com32 Suntory, Tea+Plus Original Oolong Tea (Thailand) Suntory, Tokucha (Japan) Featured patented OTPP FOSHU certificed with polyphenol (Quercetin glycoside) claimed to activate an enzyme that breaks down fat POLYPHENOLS THE FOCUS NEW RECENT LAUNCHES FOCUSED ON REDUCING FAT FROM APPLE AND TEA FIGHT FAT Source: Mintel GNPD
  33. 33. mintel.com33 WHAT DOES IT ALL MEAN Focus on natural ingredients especially those with intrinsic natural health benefits  Natural colours linked to natural sources - ‘superfood’  Highlight natural sweeteners  Utilise natural energy sources and TCM Protein trend will develop more outside US and beyond dairy  Protein benefits resonates well with most consumers and will extend beyond muscle training to weight management  Seniors will be the next target for protein claims Looking forward - ingredients to watch are  Beauty ingredients  Slimming ingredients – catechins and polyphenols
  34. 34. mintel.com34 © 2014 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel Tel Email Pam Yates Research Manager Platforms APAC +86 (21) 6032 7360 pyates@mintel.com For full presentation please visit: china.mintel.com/FBIF2014

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Food & Beverage Innovation Forum 2014 @ Simba

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