Analysis of SWOT, BCG, Porters and 7s for DS group- Pulse Candy

1. Group Members : Kanika sharma(48) , Rupesh Aggarwal (), Shameesh
vasudev(49), Shrey Deepum (39) and Tanvi Joshi (09)

2.  Dharampal Satyapal Group, a rapidly growing
multi-diversified conglomerate with a turnover
of more than Rs.6500 crores.
 It has a strong presence in high growth sectors
such as F&B, Hospitality, Mouth Fresheners,
Tobacco, Packaging, Agro Forestry, Rubber
Thread and Infrastructure. The Group has
further strengthened its presence in the F&B
category by entering into Dairy and
Confectionary segments.
 Founded in the year 1929, DS Group has
remained committed towards creating premium
quality products and has been credited with
several breakthrough innovations over the last
eight decades.
 The product range of DS Group has evolved
magnificently over the years and its undeterred
pursuit for ‘Quality & Innovation’ has given
impetus to consumer loyalty and satisfaction.
• .
About DS Group

3. .
Vision – Mission Statement and Core Values

4. MOUTH
FRESHENERS
(Rajnigandha,
Tansen , Tulsi &
Baba)
TOBACCO (Baba)
CONFECTIONARY
(Pass Pass,
Chingles &
Pulse)
DAIRY (Dairymax
& Ksheer)
PACKAGING
(Canpac)
FOOD &
BEVERAGES
(Catch, Piyoz &
Yomil)
DHARAMPAL
SATYAPAL
GROUP
HEAT RESISTANT
LATEX RUBBER
THREAD
(Unitex)
AGRO FORESTRY
INFRASTRUCTURE
(Cement, Power &
Steel- Meghalaya)

5. Competitive Rivalry
Consolidated Industry
Structure (closely knit of group
of companies)
Slow growth
High exit barriers (high fixed
cost)
…price wars, creation of new
product line, sales promotions
Threat of New Entrants
Existence of Economies of Scale
in production
Product differentiation (effective
advertising | Brand Loyalty)
Lack of access to distribution
channel
Bargaining Power of
Buyers
Buyers are large in
number
Lack of threat of
backward integration
Purchase product
constitutes the low % of
buyers cost
Low switching cost
Threat of Substitutes Products
Industry must compete with other
snaking options
Consumption (substitutes are
available)
Gifts (substitutes are available)
Bargaining Power of
Suppliers
Few number of suppliers
Ingredients or substitute
products are not easily
available
Low switching cost
Impact
Medium
Impact
Medium
Impact
Low - Moderate
Impact
Moderate - High
Impact
High

6. Star
Pass Pass Pulse
Catch spices
Canpac
Unitex
Question Marks
Pass Pass Chingles
Ksheer & Dairymax
Infrastructure
Agro Forestry
Piyoz
Cash Cows
Pass Pass Mouth
freshener
Baba, Tulsi
Rajnigandha
Dogs
Yomil
Relative Market Share
High Low
HighLow
MarketGrowthRate
BCG Matrix

7. SWOT Analysis (Pulse Candy)

8. Recommendations
 The company should increase its
penetration and start making use of the
distribution network of DS Group. Like its
current launch of pulse in southern India
 It should increase the number of flavors,
if possible more nostalgic Indian flavors on
lines of Paperboat juices.
It should increase its production to meet
the demand.
It should involve in more aggressive
marketing and start using above the line
marketing techniques.
It can come up with larger packaging with
more than one candy.

9. •Participative type of
management
•Formation of
network teams from
intra departments
•Effective leadership
•Strong Networking
among retailers and
wholesaler.
•Excellent value
chain.
•Shared value among
strategies and
implementation..
•Want to make the
transition from being a
tobacco company to a
diversified
conglomerate
•Less Hierarchy
•Clear roles and
responsibilities.
•Coordination among
stakeholders
•High networking
•Identifying skill gaps
and consequent skill
updating of
operators,
maintainace-SCM
team and control
systems.
7S Model DS Group
•Selecting information
providers and kiosk
operators.
•Awards and
incentives
•Social recognition.
•Awareness
Generation.
The Kolkata-based giant
has successfully become
more than its cigarette
brand.
Broadening Rajnigandha
brand into other products.
Creating new FMCG
brands and being patient
in getting results.

10. Conclusions