AIM A CONSUMER BEHAVIOUR TOWARDS READY-TO- EAT FOOD PRODUCTS(chips)
OBJECTIVES To analyze factors influencing the buying behavior of ready to eat food products (Chips). To study brand composition and preference of chips.
PROCEDURE FOLLOWED Choice of the topic Research on the topic Setting up of the Aim & Objectives Preparation of questionnaire Field Visit and Collection of Data Compilation and Analysis of Data Preparing Analysis Report Conclusion
READY TO EAT FOOD PRODUCTS Prepared food stuffs that can be sold as hot, ready-to- eat dishes; at room-temperature, shelf-stable products; or as refrigerated or frozen products that require minimal preparation (typically just heating). Candy; Beverages (softdrinks, juices and milk); Fast Food; Nuts, Fruits and Vegetables in fresh or preserved states; Processed Meats and cheese; and Canned products (soups and pasta dishes).
PRODUCT: CHIPS The major players of chips in the Indian market (Pune) are:• Lays• Uncle chips• Bingo• Haldiram chips• Lehar• Balaji chips• Kurkure• Hippo• parle
7FROM THE ABOVE BAR GRAPH IT IS CLEAR THAT THE RESPONDENTS LYING IN THE AGE GROUP OF 21-25 MOSTLY PREFER READY TO EAT FOOD PRODUCTS
40 5Fig 4: bar graph showing relationship betweenthe occupation and percentage of respondents going for RTE.
PREFERENCE FOR RTEFrom the above mention bar graph it is clear that100% of the respondents prefer to have ready to eat food products
PREFERENCE AMONG RTEFrom the bar graph its clear that among RTE most of therespondents i.e. 93% prefer to have both snacks and bakeryitems.
Bar graph showing preference for different snackscategory.70% of the respondents like to have chipsamong snacks categories.
Pie chart showing most preferred brands in chipscategory.Most favored brand is Uncle Chips (48%) followedby Lays (19%).
INTERPRETATIONS•For ready to eat products the response was good because all therespondents like to have some or the product falling under RTE.•From, the survey done we found among the ready to eat productscategory more then 90% of the respondents prefer both snacks andbakery and none preferred to have bakery items alone.•More than 70% of the respondents said that they love to have chipsamong snacks, because they found it convenient way to quenchtheir hunger as chips is made of and it have lot of carbohydrates.
•SERVICE SECTOR ORIENTED RESPONDENTSTOPPED THE RANKING ACCORDING TOOCCUPATION FOR THE PREFERENCE OF RTE. AS,THERE IS NO TIME REQUIRE FOR COOKING.AS, FOUND IN THE SURVEY THE MARKET HAVE 2MAIN BRANDS UNCLE CHIPS HAVING 53% SHAREAND LAYS HAVING 19% SHARE.MOST, OF THE FACTORS THAT AFFECTS THEBUYING BEHAVIOR ARE AGE GROUP,OCCUPATION, INCOME OF THE RESPONDENTS.