An overview of Detour Bar and its products & brands. By Chase W. Slepak

1. BRAND DECK

2. NUTRITION YOU’LL ACTUALLY CRAVE.
At Detour, we aren’t satisfied to make ‘good’ protein bars, or even ‘better’ protein bars.
Our mission is to create nutritious bars so outrageously great tasting, you just can’t wait
to eat them. Why? Because our mission is to help you be your best every day. And
making good nutrition taste crazy delicious is how we do it.
ABOUTUS

3. 17 YEARS OF AWESOME.
We started out pretty hard core. Our founder was an Olympic silver
medalist, passionate about the performance benefits of whey protein. At
the time, protein bars were gritty, chalky affairs. When he found his way
to making something that tastes as good as a candy bar, Detour was
born.
WHEY IS THE WAY.
Every bar we make begins with whey protein, because we believe it’s the
straight-up best for bodies. It’s a complete protein that’s easy to process,
so it goes straight to work promoting performance, recovery, and lean
muscles.
HISTORY

4. LEAN MUSCLE

5. CATEGORY LEADING FLAVORS, WITH NO AFTERTASTE!
LEANMUSCLE
Cookie Dough, Peanut Butter Crunch, & Cookies N Cream Crunch
32 g
of Detour’s
whey protein
blend
350 cal
meal replacement with
low sugar + modest net
carbs
1000 mg+
of Omega-3’s, plus 21
vitamins and minerals (first of
its kind!)

6. THE TASTE OF A CANDY BAR,
W ITH THE BENEFITS OF PROTEIN!

7. LEAN MUSCLE

8. INTRODUCING THE 1ST PROTEIN BAR WITH AMERICA’S BEST
SELLING CANDY!
LEANMUSCLEM&M
Detour LEAN MUSCLE Candy Crunch delivers nutrition you can feel
good about, with the indulgence of world famous
14 g
of Detour’s
whey protein
blend
6 g
as low as 6
grams of sugar
• #1 selling US Chocolate Candy brand
• $688 million in sales (2017)
• #1 selling Max Protein SKU
• Athlete-approved nutrition brand

10. SMART BARS

11. WHOLE GRAIN OATS, WHEY PROTEIN, + CLEAN INGREDIENTS
Make these bars the SMART choice from the perfect breakfast to a late night treat!
10 g
of Detour’s
whey protein
blend
3 g
a good source
of fiber
SMART
4 g
only 4 grams
of sugar
130 cal
gluten-free

12. GLUTEN
FREE
WHEY
PROTEINORGANIC
WHOLE OATS
NO ARTIFICIAL
FLAVORS
GOOD SOURCE
OF FIBER
NON
GMO
GREAT
TASTEGREEK YOGURT
STYLE DRIZZLE

13. OVERNIGHT OATS

14. Overnight oats are raw oats that have been soaked
overnight in liquid: popular choices include almond
milk, coconut milk, or Greek yogurt. W hen you soak
the oats overnight, the longer and slower process
helps the starches break down and helps your body
utilize the oats’ nutrients much more efficiently.

15. #overnightoats = 665k posts
global oatmeal market = $2.5
billion by 2022
sales of bars = $7 billion in
2018

16. WHAT ARE THE DRAWBACKS?
Overnight oats take a
long time to prepare, and
aren’t very portable.
Mason jar of oats with a
spoon on a crowded
NYC subway in the
morning? Might get
messy…
Most overnight oats are
topped with fresh fruit,
granola, honey, chia
seeds, protein powders,
etc… which can take a
toll on your wallet.

17. WHAT ABOUT READY-TO-EAT
BRANDS?
Ready-to-eat brands can still be a chore to eat if you’re on the
move, and often require additional toppings if you don’t want to
compromise on taste. Additionally, they are not the most
environmentally sustainable way to eat Overnight Oats,
considering the tubs they come in are made of plastic.

18. Overnight Oats is a new kind of bar,
for a new kind of consumer.
Capitalizing on one of the largest social media food trends, Overnight
Oats by Detour is a new kind of bar for a new kind of consumer.
Overnight Oats revolutionized a staple breakfast food by making it more
enjoyable
& flavorful. Our bars take these core value propositions a step
further by translating Overnight Oats into bar form, giving
consumers of all ages a health-conscious, modern take
on breakfast on-the-go.

19. 10 g protein
+ non-GMO
+ hand-rolled oats
+ traditional oatmeal flavors
4 g sugar
+ gluten free
+ whey protein
+ organic ingredients

21. THANK YOU.

22. 22
Boylan Bottling is a craft beverage
company with a rich tradition and a
creative, forward-thinking team. We’re
most known for making boldly flavored
sodas sweetened with pure cane sugar
(never high fructose corn syrup) –
something we’ve been doing proudly for
over 120 years.
T E X T H E R E
P U T G R A P H / C H A R T
H E R E

23. 23
Boylan Bottling is a craft beverage company with a
rich tradition and a creative, forward-thinking team.
We’re most known for making boldly flavored sodas
sweetened with pure cane sugar (never high fructose
corn syrup) – something we’ve been doing proudly for
over 120 years.
T E X T H E R E
P U T G R A P H / C H A R T
H E R E