3. what is a digipak?
• a digipak is a patent style of CD or DVD packaging, as is registered trademark
of AGI Media, a MeadWestvaco, etc.
• they normally have a gatefold, like a book
• the outer packaging is made out of card / paper and the inner packaging is
made of plastic
• they are normally used on special editions and albums
• more vulnerable and likely to wear than average cases
• they became popular with artists and record labels in the early 2000s
4. folds:
digipaks
• digipaks are designed to fold into a square CD case. they can fold many
different ways and can have different amount of panels
• the front and back panels are the main promoters of the CD and are very much
used to draw in the customers
• the inside of the digipak is used more for Information and extra bits to do with
the artist/song/album
• the theme of the inside packaging normally is more subtle compared to the
outside packaging
• the cardboard/paper folds around the plastic case which secures the disc in
place
5. • the front of digipaks tend to have
a large eye-catching picture on
them
• the picture illustrated on the front
panels tend to have some
relation to the songs or artist
• the aong/album title is also found
on the front panel
the front
7. inside
a digipak
• inside a digipak you can find the plastic holder for the actual CD itself. a lot of
plastic holders nowadays are see-through, with another piece of album
artwork behind which goes with the rest of the packaging
• you can also find inside the pack itself more Information and possibly more
artwork to do with the disc. extra Information provided within the packaging
would include song, lyrics, artist information and personal messages.
10. experimental digipak
• has little relevance to the music,
captivating image, no text
• minimal clothing, industrial
jewellery aligns with the
aggressive tone of voice the
artist uses in the song.
• indicative and alludes to
romance, sex and lgbtq+
representation
Ashnikko
11. experimental digipak
• cover art displayed, small text
displayed
• fun colours, animation used, light
hearted and playful
Tierra Whack
12. experimental digipak
• includes the cover art, album
title, track names, copyright etc.
• colour scheme is consistent to
the music videos and
accompanied visuals to the
Tyler, The Creator
18. second digipak
as i had used entirely new footage
for the music video, i decided it
would only be right to make a new
digipak, using imagery from the
shoot i carried in my basement. i
used pictures of all three characters
and used the main orange and
purple aura image beneath it, for
consistency with the music video.
23. artist websites
• One of the most beneficial reasons for an artist to have their own website is to
have control over their marketing assets. ... It is also important that the
website allows the viewer to see the image on a full screen instead of small
thumbnails. Let your art do the selling!
• The mantra for a successful art or artist website has been and continues to
be "Keep it fast, simple, easy and organized." Navigation and content must
be clear, concise, and straightforward in order to attract visitors in the first
place and keep them on the site once they get there.
• artist websites typically consist of.. the artists name, ideally included in the
URL, High Quality Images, Artwork Details, Availability for sale? Biography &
CV, Artist Statement and Contact Information.
24. artist website
• to establish the conventions of
an artist website i researched
Joy Crookes and how her label
has branded and promotes her.
Case Study; Joy Crookes
25. Joy Crookes
the website has several sections,
redirecting the viewer to different
resources, generating
engagement further.
the website immediately
encourages you to sign up to her
mailing list, to create anticipation
and boost engagement for her
future releases
26. Joy Crookes
having all of the artist’s
content in one place makes
her easily accessible to new
fans. the fonts, colour
scheme, layout and imagery
is all cohesive with her brand
as an artist. furthermore the
simple structure of the
website makes it easy to find
more of her work.
27. artist website
• Ariana Grande is a prime
example of a well organised and
consistently branded artist.
Case Study; Ariana Grande
28. Ariana Grande
the website’s aesthetic aligns with her
recent music releases and imagery. the
sections of the website are well
organised, and the layout makes it
easy to scroll and access new content.
30. Steve Lacy
artist website
• the first thing i had to do was gather Steve’s available
music, music videos merchandise, social platforms
and examples of interviews / press.
31. Steve Lacy
artist website
• secondly i had to establish an aesthetic for the website
that aligns with the music video I made, to make the
branding all seamless and true to the artist. i established
the fonts i wanted to use, colour scheme and details.
32. Steve Lacy
artist website
• after the content and aesthetic was
established, I chose a website generator
to create the website. I then began
designing the format and how the
sections would be organised, constantly
looking back at my reference, Joy
Crookes, for inspiration and ideas.
• I ended up choosing ‘GoDaddy’ as it
seemed to be the most efficient and easy
to use, not to mention free. However this
did come with it’s limitations as I could
experiment much with features.
