2. artist websites
• One of the most beneficial reasons for an artist to have their own website is to
have control over their marketing assets. ... It is also important that the
website allows the viewer to see the image on a full screen instead of small
thumbnails. Let your art do the selling!
• The mantra for a successful art or artist website has been and continues to
be "Keep it fast, simple, easy and organized." Navigation and content must
be clear, concise, and straightforward in order to attract visitors in the first
place and keep them on the site once they get there.
• artist websites typically consist of.. the artists name, ideally included in the
URL, High Quality Images, Artwork Details, Availability for sale? Biography &
CV, Artist Statement and Contact Information.
3. artist website
• to establish the conventions of
an artist website i researched
Joy Crookes and how her label
has branded and promotes her.
Case Study; Joy Crookes
4. Joy Crookes
the website has several sections,
redirecting the viewer to different
resources, generating
engagement further.
the website immediately
encourages you to sign up to her
mailing list, to create anticipation
and boost engagement for her
future releases
5. Joy Crookes
having all of the artist’s
content in one place makes
her easily accessible to new
fans. the fonts, colour
scheme, layout and imagery
is all cohesive with her brand
as an artist. furthermore the
simple structure of the
website makes it easy to find
more of her work.
6. artist website
• Ariana Grande is a prime
example of a well organised and
consistently branded artist.
Case Study; Ariana Grande
7. Ariana Grande
the website’s aesthetic aligns with her
recent music releases and imagery. the
sections of the website are well
organised, and the layout makes it
easy to scroll and access new content.
