2. this music video was directed by Eddie Mandell, Ourros,
Aamir Khuller and UMI the artist herself. the meaning
behind the lyrics align well with the context of the music
video, as she sings to her past lover about if they will
remember her,. The video displays a few different
romantic couples showing love and affection to each
other, indicating that the singer is feeling reminiscent of
the times her and her past lover acted in that way. the
song is titled "Remember Me", implying she is talking
about the past and clinging onto a memory, making the
visuals seem as if they were a distant memory or simply
UMI observing other people and feeling reflective. the
video was either filmed on an old, vintage camera or has
been edited to look older, as if it were taken on a
polaroid. this matches the theme of past time and
reflecting on memories, whilst simultaneously building
up to an aesthetic, matching UMI's personal style. the
clips are cut on beat, which is visually pleasing and
makes chronological sense to the pace of the lyrics. the
video depicts a romantic and sorrow atmosphere as the
focus is on other couples, not the artist herself and the
lyrics indicate she is no longer in a relationship.
‘UMI - Remember Me’
3.
4. this music video, created by Claudia Sangiorgi
Dalimore, is a lot more centred around the artist
herself, Kaiit. the visual is filled with friends in a casual
park setting, a feeling of friendliness and a bright,
bubbly energy is created, especially through the use
of angles as the camera circles around the group. this
video seems to be just one rolling clip the whole way
through, which may be perceived as boring and
tedious, however interest is created through the
various angles and wide to close up shots.
furthermore, because several people are included in
the video, the viewer is not solely focused on one face
which could be vulnerable to being tiring. the
relationship between the song and visual do not
particularly pair hand in hand; it is not narrative or
deeper than what is shown to the naked eye. however
that is what makes the relationship work. both the
song and visual are light-hearted and fun, despite the
lack of alignment in what the lyrics mean and what is
portrayed in the video, it seems to work perfectly.
‘Kaiit - OG Luv Kush Pt.2’
5.
6. the music video opens with Steve in the gas station
whilst his girlfriend sits in the car. this symbolic use of
space and placement, portrays a divide between the
couple and implies a disconnection - aligning with the
meaning behind the song. his girlfriend then disappears
out of the car, which is strongly indicate that Steve thinks
she will leave him. The title of the song "Dark Red", refers
to a lipstick colour often worn as a signal of moving on.
As the song goes on, Steve continues to sing about his
girlfriend. He sees her dark red lipsticks, and fears that
something bad, as her leaving him would be, is about to
happen. the relationship between the music and visual
marry well as it is quite literally matching. the video then
cuts to a scene of Steve being trapped in a dark, tight,
space with only a lighter, which we later find out to be the
boot of the car. building tension through an established
storyline, the visual takes a sinister twist when the
girlfriend starts pushing him around and then kisses him
at the end. this alternated storyline has the same
message behind it as the lyrics (a relationship ending)
however provides a new perspective and circumstance/
scenario to what you initially hear in the song.
‘Steve Lacy - RYD/DARK RED’
