The document discusses the combination of main and ancillary products for an artist. It analyzes how each product - the digipak, website, magazine article, poster, and promotional video - represents common themes like nature and the artist's journey. The final music video incorporates these themes as well by featuring the artist in a natural setting. Overall, the products were designed to coherently represent the artist across different mediums using consistent imagery, colors, and representations in order to help audiences relate the products back to the artist.

1. EVALUATION
How Effective Is The
Combination Of Your
Main Products And
Ancillary Products?

2. • Firstly reintroduce all the ancillary products in order
of completion to reflect the production process.
• Then I will annotate them, explaining how and why
we created these in the particular and specific ways
we did.
• Lastly, I will reflect on the original question by
comparing the tasks and talking about particular
features that coincide with all the products.
IN THIS PRESENTATION I WILL...

3. • Our aim, when producing the ancillary and
main products, was to find a distinct way in
which they could represent one artist no matter
how diverse the marketing products are.
• By realising this, we decided that we wanted a
common theme featured throughout all of the
products.
• As a result of this decision, we felt that the out
come of the products are authentic within
themselves, but they are also coherent with each
other.

4. • We were aware that we did not want to make the artist’s
products look like they are part of a collection or a brand,
because we thought this alienates the audience. It is
important to note that we personally felt this way from
our own experience.
• Therefore, we designed the products to be similar in
terms of colour, setting and representation, hoping that
audiences will be able to relate these products back to
the Artist.
• There are various strategies we used to get this outcome
ranging from studying the style of the artist to
understanding how audiences perceive the music.
• Paying close attention to the country Genre conventions
we managed to balance the products between the
artistic preferences and the traditional codes that other
products follow.

5. THE
DIGIPAK

6. The DigiPak
• First of all we did a survey
among friends, family and
outer circles to find out if they
preferred the Jewel case or the
Digipak. From our feedback
we found that most people
possessed more jewel case
albums than the cardboard
Digipak because the casing
'looks more professional and
sturdy.'
-However, surprisingly many commented on the idea that the
Digipak reminds them of the old vinyl casing, which in itself
has a unique experience that does not match the modern
jewel case. Efficiently, people commented on the jewel case's
flaws, claiming that 'they crack easily,' whereas the Digipak
style is easier to rip.

7. DIGIPAK
- Our feedback also suggests that most people listen to
CDs in their car more than any other place, and so we
concluded that it is easier to select a CD out of a Jewel
Case than a Digipak.
- This is because it is easier to get out of the plastic casing,
rather than the cardboard sleeve, especially if audiences
are occupied by driving.
- In conclusion we decided to settle between the two styles
and took the cardboard/digipak element and used it for
our artwork. More over, we decided to go with the jewel
casing as we felt it would be more consistent with
modern times and other albums.

8. The Website
• /

9. The Website
• The opening Page of the Website is used to promote the Artist. We specifically chose
the picture of the dirt track (and the Artist) to represent the beginning of the journey
as a independent artist in which we believe is very inviting and welcoming to fans of
the artist's music.
• The colour scheme in particular was carefully picked in characterization of the
album we aim to release and promote. The green, natural, outside atmosphere
created on the opening page fits nicely into the lyrics the artist commonly writes in
her songs. We felt this picture was the quintessential piece to introduce audiences to
the new artist.
• Next we have a Biography which is written by the artist in which fans can engage
with and get to know the basic background of the artist. From experience I
understand that this personal detail helps audiences relate to the artist and therefore,
do not feel alienated by them. I also felt that this is what I expected from the artists I
admire and so I wanted to give this element back to viewers of my music.
• We also felt that it was important to have a contact page just in case audiences want
to make more inquiries. This also helps the artists connect to her fans in a personal
way. I found this was a necessity to help audiences and the artist keep track of each
other, on a more direct and personal level. I think building relationships and trust
with an audience really helps them remain loyal to you.
• Finally, the viewer of the website can easily access the artists you tube videos by
clicking on the sub heading 'Music.' this page gives all the latest audios of what the
artist has recently recorded, making the fan feel more included with the action and
the current times. All videos are viewed on this page so the viewer will not get distracted by
other videos, which commonly happens to audiences on YouTube.

10. The Promotional Extra Packets
POSTER
MAGAZINE
ARTICLE
Billboard

11. The Extra Promotion Packets
• For the promotional Video Visit -http://14victoriajb.blogspot.co.uk/2014/12/magazine-
article.html?view=sidebar
• We created these articles on 'Adobe Photoshop CC 2014". The
photograph is an original shot, which also features inside the
album pack. This article would be found in our original
magazine; "Pasture's sky", where new Folk/ Country artists are
introduced. I chose to have the article in the style of an
interview so that our audience could find out more about
Victoria Boulton through a colloquial way.
• The text/font used serves the purpose of helping audiences
associate with the artists signature style, also giving a cutting
edge, outstanding finish.
• We used white to contrast with the green background, with a
dark brown glow around the outline to make the text look more
organic and neutral

12. The promo video

13. • The Promo Video is thirty seconds long, which gives
audiences a brief taste of what the final product will be
on release.
• The audio contains the chorus of the song, which many
call the main hook within the lyrics. This technique is
important when marketing because the idea is to
present the best parts of the product in order to create
‘word of mouth.’
• After this has been achieved audiences are most likely
going to be persuaded to watch the video on YouTube.
However, this does not generate money, it is simply
used to expose the artist to the public eye which
enables marketers to judge the reaction.

14. Promo Video
• We decided to put the promo video in black and
white, because it gives a more mysterious and
unrevealed concepts within the video.
• This also means that audiences may possibly go on to
watch the final video, just to see it in colour.
• In the past many directors have purposely kept their
videos in black and white claiming that ‘it inflicts
more emotion onto the audiences.’
• however, we felt that the distinguish between past
and present events would confuse audiences if all
shots were in black and white.

15. THE FINAL VIDEO
in relation to the Ancillary products.
The opening of the video reflects the journey,
which is a common theme within the songs
throughout the EP. In terms of the Ancillaries,
specifically the track listing album cover , this
shot captures this element of the artist’s
progression in the industry, and the song
lyrically.
One of the most satisfying aspects of this shot is
how it captures the outside world and its natural
environment, which surrounds the artist. This is
also reflected in many ancillary products as they
also feature similar settings in a country, quaint
environment. The representation in all the
products, we believe, reflect the artist’s style, in
terms of lyrics, music and fashion, and this is
important as it allows audiences to associate the
products with the artist.

16. BLUE
‘Blue’ occurs multiple times throughout all products
related to the artist. The significance of this tiny detail,
we felt, was very important to emphasise on. This is
because, any fans of the artist will associate ‘blue’ as a
metaphoric message relating to the album ‘blue’ by
Joni Mitchell , who inspired Victoria to starts writing
songs and creating music. We wanted to portray this
idea in as many products regarding Victoria as much as
possible because we think this is a hint of originality as
it explores her musical roots in a concise way.

17. GENRE CONVENTIONS
Artist in distance but centre of shot,
reflecting the idea that there is more
stories being told all around, but this
song still represent a huge story out of
many that will occur in the artists future.
The ancillaries also portray this concept.
The grey/white ‘eternal’ sky
reflecting the lyrics in the song
also relates back to the ancillary
products with the use of natural
imagery and non man made
products.
The green grass and natural setting,
perhaps combines all the products in
relation to the artist consistently
making audiences associate with the
artist’s look as a whole.

18. IN REFELECTION
• We think the combination of our products, ancillary
and main, work well to promote each other and each
offer the audience insightful information, raging from
release dates to metaphoric messages.
• This allows the public to feel more involved with the
artist and perhaps feel less alienated by their lifestyle.
The relatable images used are easily applied to
anyone's life, by the fact they are in simple settings.
• Finally, the products all have a consistent theme
throughout them which is an organic, casual and
natural looking, making audiences relate the products
back to the artists music.