2. • experimentation with animation
vs real life
• topic of the song is general, light
hearted and playful
• visual has little reference to the
song, however the song’s
meaning is loose and entirely
open to interpretation
• rollercoaster imagery, fun
• unclose of artist, establishing
personality
‘Benee - Glitter’
3. using goodwin’s theory
• the ‘thought through beat’ theory
doesn’t apply so much here as the
meaning of the lyrics are loose and
do not correlate with the visual.
• disjuncture
• benee is the main and only ‘real’
actor and lip-syncs also, helping
engage the audience
• the editing and use of animation is
the life of the video
further analysing..
4.
5. • experimental angles and posing
• transitions match her flow
• use of fish eye, different locations
• experiment with lighting, bright
white, red and dark
• visual has little relevance to lyrics
• the angles, editing and what is
happening in the video is random
and all unrelated, matching the
mood of the bouncy lyrics
‘AUDREY NUNA -
Comic Sans’
6. using goodwin’s theory
• the transitions align with the flow of
the songs structure
• the visual and lyrics do not correlate
• the artist and co artist are the main
focus of the song
• the play with lighting, angles and
scenery makes the video very
entertaining
• sound effects also contribute to the
bouncy rhythm
further analysing..
7.
8. • playful with animation, bright
colours to engage audience
• visuals have more alignment with
the song, eg. use of texts on
phone
• light airy vocals match the pink,
girly, flowery environment and
outfits
• limited number of angles and
shots, all using green screen
‘Tkay Maidza - You
Sad’
9. using goodwin’s theory
• the artist is the focus on the
video
• the lyrics align with the context
of the video somewhat, through
the texts on phone
• animations escalate the videos
entertainment value and overall
look and mood
further analysing..
10.
11. • use of green screen is fun,
creative and eye catching
• colour grading is bright and
engaging
• story line is loose and open to
interpretation. light hearted
‘Tamale - Tyler, The
Creator’
12. conventions..
of experimental music videos
• he beauty of the experimental genre is that is challenges
conventions and has a style of its own. that being said it is
still important to maintain somewhat of a sense of familiarity
with the audience through plot, camera angles, lip-syncing,
etc.
• experimental with lighting
• use of green screen
• playful with animations
• led by some sort of narrative surrounding the animation
• little correlation between visual and lyrics, but rather
matching the rythmn and mood of the song
• use of fish eye lens and experimental angles
