Email Marketing Project Udacity Grant and the Egyptian Ministry of Communications

1. Project 7: Email Marketing

2. Marketing Objective & KPI
● Marketing Objective - have 50
students book Udacity's course
within 15 days.
● KPI - How many students have
booked my course, by the end of the
month.

3. Target Persona
Background and Demographics:
Female, 22 years
College of Media
fresh graduate
Needs:
getting a job
fixed income
Working on real projects to enter the world of marketing with good experience
Refine her communication and marketing skills
Hobbies:
Writing
Creative ideas creation
Photography
Editing and videography
Goals:
Learn new skills
Exploiting skills for independence at work
Employing creative
ideas in marketing campaigns designed
by him
Self-reliance in all details of the work
Barriers:
zero income
No time available for Online study
Lack of previous experience is an obstacle to him to get a job opportunity in a good
company
Menna hossam

4. Email Series
Email 1 :Awareness of the importance
of digital marketing.
Email 2: interest about The
importance of social in digital
marketing.
Email 3: Action social in digital
marketing.

5. Content Plan: Email 1
Overarching Theme: 3-5 Sentences
General Have you ever asked yourself how you got to know your favorite soft drink
products?
How did you come to know the best soccer player in the world?
Yes, it is marketing, since the beginning of the world and marketing has gone
through different stages, it plays an essential and indispensable role in
our lives, whether marketing a product or even a professional marketing.
nothing succeeds without the right marketing
Your first step to professional marketing begins now
This is our mission.
Subject Line 1 You are a failed marketer! But we see the opposite
Subject Line 2
(for A/B
testing)
The train of professional marketers is on the move!
Preview Text Your first step to professional marketing begins now
Body An introductory lecture will be held on the importance of
marketing, and its various fields, completely free for our
serious students, in which you can learn more about the field
and its different branches to adapt to it.
Outro CTA 1 Learn more
https://www.facebook.com/udacitydmnd
Outro CTA 2
(for A/B
testing)
More information
https://www.facebook.com/udacitydmnd

6. Content Plan: Email 2
Overarching Theme: 3-5 Sentences
General Social media is an integral part of digital marketing
It is considered the most reliable marketing tool in the world
Social media is your most powerful sharp sword, always use
it in your campaign
Subject Line 1 How can social media be the reason for the success of your
campaign?
Subject Line 2
Preview Text Social media is your most powerful sharp sword, always use
it in your campaign
Body In an intensive lecture, you will get everything you need to
know about the skills of using social media in your
marketing campaign
And the tools used, whether paid or free..we are waiting for
you now
Outro CTA More details
https://www.facebook.com/udacitydmnd

7. Content Plan: Email 3
Overarching Theme: 3-5 Sentences
General Free lecture and 50% discount if you are one of the first 50
students to book with us for the course.. we are waiting
for you to catch the professional train
.
Subject Line 1 Marketing professionalism awaits you
Subject Line 2 The professional marketers train is missing your seat!
Preview Text we are waiting for you to catch the professional train
Body Within 15 days, if you are among the first 50 requests to book
with us, you will get a 50% discount, a free lecture in a field
of your choice in digital marketing.
Outro CTA What are you waiting for.. book now

8. A/B Test Overvie
✓ why we are doing A/B Testing?
To know what the audience prefers, display more than one form and analyze all
of them to reach the audience's desire and achieve the best results
Knowing the time period in which the audience prefers to receive messages
Find out what photos the audience likes

9. A/B Test Overview

10. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 11
-
12
Dec
13 Dec 14 Dec 15-16
Dec
Email 2 16 Dec 17 Dec 18 Dec 19 Dec
Email 3 19 Dec 20 Dec 21 Dec 22 Dec
Week One Week Two Week Three
M T W T F M T W T F M T W T F
Color Key Planning
Phase
Testing Send Phase Analyze
Phase

11. Draft Email

12. Final Email
1
2
3

13. Results Email #1
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22
% 225

14. Results Continued Email #1
Results can be monitored within the first 24 hours of
an email send, after a couple days or even after a
week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8
% 75 3.3
% 30

15. Final Recommendations
How you would handle someone
unsubscribing from My list?
✓If someone is unsubscribed from my list I will remove the user
from the mailing list
✓This is important because we must follow the CAN-SPAM law
✓Target another segment of visitors interested in marketing
crosses and try sending them emails.
✓ Include an unsubscrib link In my email campaigns.
✓Conducting an opinion poll on my website, to find out the
largest group interested in my courses and targeting them in
the next stage

16. Final Recommendations
what I will do for Emails #2 & 3 to
improve your campaign?
✓ Improve the quality and variety of images
✓ Design strong banners suitable for the target group
✓ Choose a different color for the call to action
✓ Develop the language of writing in the content to be suitable for the
target audience
✓ Add discounts commensurate with the social status of the target
group
✓ Choosing titles that attract the target and nurture his needs