Content Marketing and Content Selling - Together
Content Selling enables sales people to efficiently discover, deliver, and track the effectiveness of messages that advance a sales engagement. Effective Content Selling translates into closed business. But how do we get there?
Through this eBook, we’ll take a look at how the two sides of content can work together in concert. First, we’ll see how sales teams can use content in their day-to-day activities. Second, we’ll see how marketing can constantly improve the content that they produce to boost sales effectiveness.