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Eat Your Veggies
and do Social Media:
Necessities for Authors
in the Digital Age
Ashley M. Biggers

Flickr Creative Common...
Drinking the Green Juice
Email me for a link or pdf of
this presentation:
ashley@ashleymbiggers.com
For more info:
ashleym...
Quick Quiz:
Author Website
Blog
Amazon Author Page
Public Figure Facebook Page
Goodreads Author Page
Twitter Account
Pinte...
Questions Ahead
(and the Answers)
• Why should I engage in digital andsocial media?
• What elements should I include in my...
Why should I engage in digital
and social media?
Control the Conversation
Appeal to Agents and Publishers
Blogs TurnedBooks
•The Julie/Julia Project Blog
•The Pioneer Woman
•GeekDad
Appeal to Agents and Publishers
Twitter Turned Books
•Shit My Dad Says
•Dear Girls Above Me
•Twitter Wit: Brilliance in 14...
Build an Audience Prior to
Traditional Publishing
• Books are sold by word of mouth
• Our in-person reach when promoting i...
Build an Audience
for Self-Publishing
• Amanda Hocking
• E.L. James
What elements should I include
in my author platform?
Author Website
• Status: Essential
• Who it Reaches: All Internet users
• Why it Works: Establishes professionalism
• Keys to Success:
- A bio and author photo
- Samples of your work, links to articles, and/or
descriptions of your books
-...
Blog
• Status: Essential
• Who it Reaches: All Internet users
• Why it Works: Establishes ongoing
connection with readers
• Self-Hosted Blog
– How often do I write?
– What do I write about?

• Guest Blogs
– Find those with similar interests

• ...
• Status: Essential
• Who it Reaches: 78 million Amazon
customers per month
• Why it Works: Establishes points of
connecti...
As an author, in which social
mediums should I be involved?
Who is Your Ideal Reader?
• Male/female?

• Age?
• Level of Education?
• Kids?
• Income level?
• What are his/her interest...
• Status:Phase 1
• Who it Reaches: 1.5 billion active users
–
–
–
–

Users ages 25 to 34 are most common group
Users ages ...
• Keys to Success
– Post at least once a day
– Incorporate pictures and videos
– Identify your audience and connect with t...
Authors to Follow
• Elizabeth Gilbert
• James Patterson
• Status: Phase 1
• Who it Reaches: 20 million book
enthusiasts
• Why it Works: Book readers looking for
recommendations
• Keys to Success
– Be an active community participant
– Use the format
• Allow fans to ask questions
• Give away books
• ...
Authors to Follow
• Markus Zusak
• Christopher Moore
• Status: Phase 2
• Who it Reaches: 232 million users
– Users ages 18 to 29 are most common group
– Gender neutral
– Is mo...
• Keys to Success
– Multiple posts per day
– Engage in conversation (RTs and @ replies)
– Incorporate pictures and videos
...
• Status: Phase 2
• Who it Reaches: 70 million users
– 84% of users are women

• Why it Works: Visually based medium that
...
• Keys to Success
– Connect with the audience
– Repin as often as you pin
– Create visual mood boards
• Status: Phase 2
• Who it Reaches: 259 million users
• Why it Works: Forms connections with
agents, publishers, and other...
• Keys to Success
– Complete your profile
– Join groups (seven is average)
– Build connections, ask for introductions
– Po...
E-Newsletter
• Status: Phase 3
• Who it Reaches: Uber-fans
• Why it Works: Connects with people who
have invited you into ...
• Keys to Success
– Set a regular schedule
– Choose a easy-to-digest format
– Include excerpts from current blog posts,
up...
How do I maximize impact
and engagement?
Don’t Do This
Buy my book!
Buy my book!
Look puppies!

Even puppies love my book!
Social media is not about you.
It’s about creating
connections,
and conversations.
Don’t ask what social media
connections can do for you. Ask
what you can do for them.
70-20-10 Rule
Set up an Editorial Calendar
Schedule Posts
Social Media Dashboards
•
•
•
•
•
•

Hootsuite
Tweetdeck
Cyfe
Sprout Social
Buffer
Crowdbooster
Optimize for Your Audience
• Use Facebook
Insights
• Use analytics
provided by social
media dashboards
Action Plan
What three things you are going to dofirst
in respect to digital
and social media?
Questions?
Additional Resources
• Books
– The Wuffie Factor by Tara Hunt
– Likeable Social Media by Dave Kerpen
– Youtility: Why Smar...
Additional Resources
• Websites and Blogs
– Convince and Convert by Jay Baer
– Chris Brogan’s blog
– Jane Friedman’s blog
...
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Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age

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This presentation address the following questions: Why should authors engage in social and digital mediums? How should authors build a platform? What are the best social mediums for authors to be engaged in? How can authors maximize social media impact and engagement?

Published in: Education, Technology, Business
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Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age

  1. 1. Eat Your Veggies and do Social Media: Necessities for Authors in the Digital Age Ashley M. Biggers Flickr Creative Commons: Willpower Studios
  2. 2. Drinking the Green Juice Email me for a link or pdf of this presentation: ashley@ashleymbiggers.com For more info: ashleymbiggers.com Flickr Creative Commons: Generation Thrive
  3. 3. Quick Quiz: Author Website Blog Amazon Author Page Public Figure Facebook Page Goodreads Author Page Twitter Account Pinterest Page LinkedIn Profile Email Newsletter
  4. 4. Questions Ahead (and the Answers) • Why should I engage in digital andsocial media? • What elements should I include in my author platform? • As an author, in which social mediums should I be involved? • How do I maximize impact and engagement?
  5. 5. Why should I engage in digital and social media?
  6. 6. Control the Conversation
  7. 7. Appeal to Agents and Publishers Blogs TurnedBooks •The Julie/Julia Project Blog •The Pioneer Woman •GeekDad
  8. 8. Appeal to Agents and Publishers Twitter Turned Books •Shit My Dad Says •Dear Girls Above Me •Twitter Wit: Brilliance in 140 Characters or Less
  9. 9. Build an Audience Prior to Traditional Publishing • Books are sold by word of mouth • Our in-person reach when promoting is limited; online its global
  10. 10. Build an Audience for Self-Publishing • Amanda Hocking • E.L. James
  11. 11. What elements should I include in my author platform?
  12. 12. Author Website • Status: Essential • Who it Reaches: All Internet users • Why it Works: Establishes professionalism
  13. 13. • Keys to Success: - A bio and author photo - Samples of your work, links to articles, and/or descriptions of your books - Contact info for you and/or agent - Event page - Links to social media - Blog?
  14. 14. Blog • Status: Essential • Who it Reaches: All Internet users • Why it Works: Establishes ongoing connection with readers
  15. 15. • Self-Hosted Blog – How often do I write? – What do I write about? • Guest Blogs – Find those with similar interests • Keys for Success: – Short and sweet – Tips, numbered lists, and short text blocks – Ask a question
  16. 16. • Status: Essential • Who it Reaches: 78 million Amazon customers per month • Why it Works: Establishes points of connection with potential readers via blogs and book trailers, refers readers to other works
  17. 17. As an author, in which social mediums should I be involved?
  18. 18. Who is Your Ideal Reader? • Male/female? • Age? • Level of Education? • Kids? • Income level? • What are his/her interests and hobbies?
  19. 19. • Status:Phase 1 • Who it Reaches: 1.5 billion active users – – – – Users ages 25 to 34 are most common group Users ages 45 to 54 are fastest growing group 53% female Fairly affluent • Why it Works: You wanna be where the people are
  20. 20. • Keys to Success – Post at least once a day – Incorporate pictures and videos – Identify your audience and connect with them over shared interests – Keep tone positive
  21. 21. Authors to Follow • Elizabeth Gilbert • James Patterson
  22. 22. • Status: Phase 1 • Who it Reaches: 20 million book enthusiasts • Why it Works: Book readers looking for recommendations
  23. 23. • Keys to Success – Be an active community participant – Use the format • Allow fans to ask questions • Give away books • Ask readers for (honest) reviews and for placement on curated lists
  24. 24. Authors to Follow • Markus Zusak • Christopher Moore
  25. 25. • Status: Phase 2 • Who it Reaches: 232 million users – Users ages 18 to 29 are most common group – Gender neutral – Is more ethnically diverse • Why it Works: Connects with mobile, news-oriented users
  26. 26. • Keys to Success – Multiple posts per day – Engage in conversation (RTs and @ replies) – Incorporate pictures and videos – Be humorous, thought-provoking, and news oriented
  27. 27. • Status: Phase 2 • Who it Reaches: 70 million users – 84% of users are women • Why it Works: Visually based medium that communicates concisely
  28. 28. • Keys to Success – Connect with the audience – Repin as often as you pin – Create visual mood boards
  29. 29. • Status: Phase 2 • Who it Reaches: 259 million users • Why it Works: Forms connections with agents, publishers, and other business people
  30. 30. • Keys to Success – Complete your profile – Join groups (seven is average) – Build connections, ask for introductions – Post with important, career updates only
  31. 31. E-Newsletter • Status: Phase 3 • Who it Reaches: Uber-fans • Why it Works: Connects with people who have invited you into their email inboxes
  32. 32. • Keys to Success – Set a regular schedule – Choose a easy-to-digest format – Include excerpts from current blog posts, updates about appearances, new works in progress, and ways for your fans to engage with you
  33. 33. How do I maximize impact and engagement?
  34. 34. Don’t Do This Buy my book!
  35. 35. Buy my book!
  36. 36. Look puppies! Even puppies love my book!
  37. 37. Social media is not about you.
  38. 38. It’s about creating connections,
  39. 39. and conversations.
  40. 40. Don’t ask what social media connections can do for you. Ask what you can do for them.
  41. 41. 70-20-10 Rule
  42. 42. Set up an Editorial Calendar
  43. 43. Schedule Posts
  44. 44. Social Media Dashboards • • • • • • Hootsuite Tweetdeck Cyfe Sprout Social Buffer Crowdbooster
  45. 45. Optimize for Your Audience • Use Facebook Insights • Use analytics provided by social media dashboards
  46. 46. Action Plan What three things you are going to dofirst in respect to digital and social media?
  47. 47. Questions?
  48. 48. Additional Resources • Books – The Wuffie Factor by Tara Hunt – Likeable Social Media by Dave Kerpen – Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer
  49. 49. Additional Resources • Websites and Blogs – Convince and Convert by Jay Baer – Chris Brogan’s blog – Jane Friedman’s blog – Social Media Examiner – And…my blog!

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