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Why Women Will Want Your Blog

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Wade Kwon
Wade Kwon

The document discusses how to make a blog appealing to women readers. It notes that over 36 million women participate in the blogosphere weekly. Women want to participate, express themselves, be heard, and connect with others similar to them. The document advises bloggers to read what topics interest women readers, write about a variety of issues to see what resonates, interact with and engage readers intelligently rather than preaching or campaigning, and create content by and for women to build credibility and appeal to female audiences.

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Why Women Will Want Your Blog Wade Kwon Blogateur
Opening questions • What makes a good blog? – You decide. • What is the future of blogging? – You are.
Who am I?
What do women want? • What areas interest them? • How do they use … – Web sites – E-mail – Cell phones
A snapshot • 36.2 million women participate in blogosphere weekly • Deciding major purchases for home – 46%: decide as couple – 30%: woman decides – 19%: man decides
A snapshot • She wants: – to participate – to express herself – to be heard – to connect with others "just like me"
A snapshot • She wants you to help her get excited about her life.
Traditional advertising • Print • TV / radio • Even banner ads • What it does: Builds awareness
But online … • You need to build credibility: – give them knowledge – open the kimono • show faults • show people • apologize for mistakes – content created for women by women
So for your blog … • Read what those 36 million are reading online. • Daily laboratory: write about variety of issues, see what sticks.
So for your blog … • Interact, don’t preach. • Converse, don’t campaign. • Engage intelligently, not condescendingly.
Before we wrap up …
Learn more from me • May 16: Beginning Blogging • May 26: Writing Killer Blog Posts • May 27: Twitter: Instant Market Research • Birminghamblogging.com
In conclusion • Define and understand your audience • Share knowledge • Interact and engage • Be inclusive
Today’s slides http://snurl.com/bba-barcamp
Thank you!
Why Women Will Want Your Blog

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Why Women Will Want Your Blog

  • 1.
  • 2. Why Women Will Want Your Blog Wade Kwon Blogateur
  • 3. Opening questions • What makes a good blog? – You decide. • What is the future of blogging? – You are.
  • 5. What do women want? • What areas interest them? • How do they use … – Web sites – E-mail – Cell phones
  • 6. A snapshot • 36.2 million women participate in blogosphere weekly • Deciding major purchases for home – 46%: decide as couple – 30%: woman decides – 19%: man decides
  • 7. A snapshot • She wants: – to participate – to express herself – to be heard – to connect with others "just like me"
  • 8. A snapshot • She wants you to help her get excited about her life.
  • 9. Traditional advertising • Print • TV / radio • Even banner ads • What it does: Builds awareness
  • 10. But online … • You need to build credibility: – give them knowledge – open the kimono • show faults • show people • apologize for mistakes – content created for women by women
  • 11. So for your blog … • Read what those 36 million are reading online. • Daily laboratory: write about variety of issues, see what sticks.
  • 12. So for your blog … • Interact, don’t preach. • Converse, don’t campaign. • Engage intelligently, not condescendingly.
  • 13. Before we wrap up …
  • 14. Learn more from me • May 16: Beginning Blogging • May 26: Writing Killer Blog Posts • May 27: Twitter: Instant Market Research • Birminghamblogging.com
  • 15. In conclusion • Define and understand your audience • Share knowledge • Interact and engage • Be inclusive