WELCOME!Agenda:•Policies and Guidelines•Where We’ve Come From•Facebook, Twitter, YouTube ... and more•WSU SM Examples•Do’s and Don’ts•Where We are Going
POLICIES AND GUIDELINES•The university has guidelines that we would like all campusentities to follow. We also have policies that users are asked toabide by when posting to a WSU social media site.•See weber.edu/WebGuide for the nitty gritty
WSU SOCIAL MEDIA•Ofﬁcial WSU Facebook page started in July 2009•Started out as an experiment•7,000+ Likes in ﬁrst year•25,000+ Likes today•FB insights show us details about those 25,000•We’re interacting with people of all ages, male and female, allover the world ...•SOCIAL MEDIA HELPS US INTERACT WITH PEOPLE IN AWAY WE WOULDN’T BE ABLE TO OTHERWISE
WSU SOCIAL MEDIA•Ofﬁcial WSU YouTube channel and Twitter feed started in2010•Recently we added Google+, Pinterest and Instagram accountsto our social media mix•So ... WHY?
WSU SOCIAL MEDIA•We’re LEARNING things from our audience all the timeWhat they likeWhat they don’t likeWhat they’re passionate aboutWhat’s important to them•We’re INFORMING and EDUCATING our audienceNews and upcoming eventsItems on the web they might be interested in•We’re building relationships
WHICH ONE(S) TO USE•Facebook - the big one, has all the SM bases covered•Twitter - 140 characters, mobile devices, hashtags•YouTube - second largest search engine in the world•Pinterest - 80 percent women users, boards, sharing•Instagram - completely visual, everyone’s a photographer•Google+ - just a bit too late to the show•Wordpress - blogs and more, SEO
WHICH ONE(S) TO USE•Let’s take a look ...facebook.com/WeberStatetwitter.com/weberstateuyoutube.com/weberstateupinterest.com/weberstateuinstagram.com/p/OHySlVmzV6/plus.google.com/109203192268349367897/postsjonathanmcbride.wordpress.com/
OTHER THINGS TO DO•Giveaways (T-Shirts)•Videos•Post about heated subject matter•Talk about your social media in other materials, at events, etc.•Document the events that you have with at least one photo