Digital marketing in India allows brands to market their products and services online 24/7 to support customers. As consumers increasingly share feedback online, digital marketing has become advantageous for businesses. There are three main objectives of digital transformation in India: increasing ease of access, gaining competitive advantages, and improving effectiveness. Digital marketing provides opportunities for beginners, start-ups, small business owners, bloggers, and freelancers in India.

1. SCOPE OF DIGITAL
MARKETING IN INDIA
•
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2. THE USE OF DIGITAL TIME
• In India, there are a number of ways brands can use digital
marketing to benefit their marketing efforts. The use of digital
marketing in the digital time not only allows brands to market
their products and services but also supports your online
customer service through 24/7 services to make customers feel
supported and valued.
• As such, digital marketing has become an increased advantage for
brands and businesses. It is now common for consumers to post
feedback online through social media sources, blogs and websites
on their experience with a product or brand.
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3. OBJECTIVES OF DIGITAL
TRANSFORMATION
• There are three (3) Main Objectives of Digital Transformation in India:
Ease of Access
Competitive Advantage
Effectiveness
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4. SCOPE OF DIGITAL MARKETING
IN INDIA
• FOR BEGINNERS : There is a great opportunity for beginners who are looking to start
their future in digital marketing .
• FOR START-UP BUSINESS: It has turned out to be very beneficial for emerging start-
ups that are usually short of funds and always prefer cheaper and modern ways
marketing as well as advertising.
• FOR SMALL BUSINESS OWNERS: For small business owners, Digital Marketing is
making their business more result oriented and making more sales.
• FOR BLOGGERS OR YOUTUBERS: Through Blogging or Vlogs, you can show up your
skills, passion, your knowledge on a particular subject, and engage your niche audience
for more likes, more shares, or even extra income
• FREELANCING: Students can take up freelancing projects for income and for practice,
and even office executives/professionals, woman’s can opt for this course.
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5. THANK YOU
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