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E buy.com
- 1. Welcome
- 2. Group Members • Md. Arif Hossain • Md. Shafiqul Islam • Asaduzzaman • Md. Asaduzzaman • Md. Sujan • Kawsar Ahamed
- 3. Site Details Name : Jingle : Click and Get. Location : Dhaka, Bangladesh. Category : Retail Shop. Concern : Electronic products such as computer, laptop, camera and mobile phone.
- 4. E-Marketing • Referred to as the marketing of products or services over the internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the internet, but also includes marketing done via e-mail and wireless media.
- 5. Our Concern Mission: Our mission is to sustain and keep a continuous growth. Vision: Our vision is to make the people to cope up with the digitalization.
- 6. Target Market • Internet users. • Students. • Professional people. • City dwellers.
- 7. The Benefits of E-Marketing • Global reach • Lower cost • Traceable, measurable results • 24-hour marketing • Personalization etc
- 8. E-Marketing Techniques • Website Advertising • Search Engine Marketing • Search Engine Optimization • Social Media Marketing • E-mail Marketing • Inbound Marketing • Video Marketing
- 9. Website Advertising • News websites: banglanews.com, bdnews.com etc. • Software websites: brothersoft.com, pcworld.in etc. • Social Websites: facebook.com.
- 10. Email Marketing • One of the effective way of marketing. First of all we will collect some e-mail ids of our target customers. Then we will go for sending our products updates and offers and promotions. We can offer different rate of discounts if they purchase a product using his e-mail address or sign in with his e-mail id.
- 11. Social Website Marketing • More popular and most effective way. • Opening fan page. • Problem solution options. • Comments or suggestions posting.
- 12. Blogging • Opening blogs and providing skill development techniques. • Helping to use his product better. • Short tips.
- 13. You Tube Advertising • We can ad some videos related to our website or related to different problems and solutions. • Sponsoring different tutorials. • Popular songs and clips.
- 14. Search Engine Marketing • A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.
- 15. Search Engine Optimization • It is the process of improving the visibility of a website or a web page in a search engine's natural, or un-paid (organic or algorithmic).
- 16. Selling • Ordering • Delivering • Payment.
- 18. Marketing Mix
- 19. Major Challenges • Security. • Delivery on time. • Controlling fraud customers.
- 20. Demand Analysis We found that 55% of internet users have high speed internet access, 35% will have our website access, 20% will be favorably influenced and 15% will buy online
- 21. Competitor Analysis • Well-known local competitors such as clickbd.com. • Well known international company. • New internet companies locally and worldwide. • When undertaking scanning of competitor sites the key differences that should be watched out for: – New approaches from existing companies – New companies starting on the internet.
- 22. Thank You