It is best presentation on digital marketing by Malkeet singh kehri.

1. Digital marketing is an umbrella term for the marketing of products or
services using digital technologies, mainly on the internet, but also
including mobile phones, display advertising, and any
other digitalmedium.

3. Career In Digital Marketing
• Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take
digital marketing seriously. They were not ready to change and were stuck with traditional
marketing practices.
• However market forces have made sure that you either start doing digital marketing or fail.
Because compared to digital marketing, traditional marketing is extremely inefficient. In fact,
if you do not have a digital marketing strategy and an online presence, customers are bound
to shy away from you and buy from a competitor.
• Before digital marketing became mainstream, freelancers and entrepreneurs were able to
get the first mover advantage. People who did good content marketing and search engine
marketing were able to scale up the business very fast. Traditional companies did not even
know what digital marketing was.
• Everyday more companies are waking up to the fact that digital marketing is very important
and is not an optional strategy in marketing anymore. They are catching up late, but they
have to catchup, there is no other option.
• This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs.
Times of India had reported that Digital Marketing will create 1.5 Lakh jobs in India by 2016.
• “With both businesses and consumers increasingly shifting their focus to the digital medium,
there will be 1.5 lakhs jobs available by 2016″ – Manipal Global Education Services
• In this article we will have a look at the salaries offered for digital marketing professionals
and the various job positions available under digital marketing.
• Here’s a list of the various digital marketing positions available for those seeking a career in
this arena:

5. Your Focus

6. Modules In Digital Marketing
• The modules in their training include:
• Introduction to Digital Marketing
• Search Engine Marketing (SEO + Google Adwords)
• Social Media Marketing + Facebook Ads
• Email Marketing
• Google Analytics
• Blogging using wordpress
• Digital Marketing Strategy Planning
• Digital Marketing Case Study