Digital marketing and the basic tools used digital marketing. Digital marketing is one main trend in the marketing field. With the change in technology we need the basic knowledge of marketing using digital platforms.

1. Digital Marketing

2. Marketing of a product through digital platforms like social media’s, mobile
phones, ad boards are known as digital marketing.

3. Basics of Digital Marketing
Content Marketing
❏ Content is the key to any form of marketing. Create unique and quality
contents in order to promote your business brands.
❏ Content is always the first priority to promote a product online and
offline.

4. Search Engine Optimization
❏ SEO is the technique of optimizing a website to increase the ranking of
the site in google or any other search engine result page.
❏ SEO can be done ON Page and OFF Page
❏ Relevant keywords must be included for optimization

5. Social Media Marketing
❏ Social media platforms like Facebook, Twitter, Instagram, LinkedIn are
some of the most popular sites used for digital marketing.
❏ SMM helps to increase the brand value which benefit the business
growth.
❏ Interaction with the customers will be made simple through SMM
❏ Customer reviews and ratings can be used to improve the product quality.

6. Email Marketing
❏ Creating commercial contents and sending to a group of people or
individuals for business promotion
❏ These emails include links to their website, images and videos.

7. Inbound Marketing
❏ Attracting people to your website by creating good web pages and
including unique contents.
❏ To keep the users engaged in your website use chat boxes and interact
with them.
❏ Social media is the best way to promote inbound marketing

8. Anyone who is interested in marketing can become a digital marketer.
Freelance digital marketing is an easy way to create your own identity.
As a freelance digital marketer in Calicut I will guide you to
become a digital marketing expert.
*Thank You*