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I Named Her ‘Allura’
By Mamta Manwani
2nd Year Diploma In Fashion Design
Confirming To NSQF Level 6 Of NSDC
Dezyne E’cole College
On
I Named Her ‘Allura’ Collection
At
Dezyne E’cole College
Submitted Towards
The Partial Fulfillment Of The
Two Year Diploma In Fashion Design
Confirming To NSQF Level 6 Of NSDC
By
Mamta Manwani
Dezyne E’cole College
106/10,civil Lines ,Ajmer
Tel:0145-2624679
www.dezyneecole.Com
2016-17
Project Report
Dezyne E’cole College
Civil Lines, Ajmer
www.dezyneecole.com
This Project Of Ms. Mamta Manwani Student Of 2nd Year Advance Diploma In Fashion Design, Confirming To NSQF
Level 6 Of NSDC Has Been Checked And Graded As ______________________________________________________
Thanking You
Principal
[Seal & Signature]
I take this opportunity to express my profound gratitude and deep regards to Dezyne E’cole College for their
exemplary guidance, monitoring and constant encouragement throughout the course of this project.
I also take this opportunity to express a deep sense of gratitude to the mentors of Dezyne E’cole College for their
cardinal support, valuable information and guidance, which helped me in completing this task through various stages.
MAMTA MANWANI
ACKNOWLEDGEMENT
I Named Her
Allura
By
Case Study
I Named Her
Allura
By
To design a collection of coats and jackets for young
working women of age group 26-28 years. The student
have to create a collection comprising of nearly 6-8
dresses. The student have to clearly state about their
collection the following points:
1. Story Boards
2. The Market
3. Influence
4. Illustrations
5. Garment Technology Processes
6. Final Look
7. Label
Design Rationale
Clientele
Market Level
Muse
I Named Her
Allura
By
Clientele
Age group: 26-28 years
Profession: CEO, Manager, Boss, Leader
Prominent : Confident, bold, Powerful,
traits Energetic, Leading, Moving.
Occasion: Multiple occasions
Observations
In the market there are multiple women who will look
forward to my collection. I have seen many young woman in
India who a working by their own and most of them are
business women. This new change has lead me towards this
collection and I’ve made many more observations to
consider while working upon this collection
I Named Her
Allura
By
Market Level
I Named Her
Allura
By
PRÉT-A-PORTER
FASHION
MARKET
HAUTE
COUTURE
PRET-A-
PORTER
MASS
MARKET
Muse
I Named Her
Allura
By
The muse taken for this case study is a working woman
who owns a post of CEO in a company and she is
elegant, powerful, bold and energetic.
Design Rationale
Inspiration
Influence
I Named Her
Allura
By
Inspiration
I Named Her
Allura
By
The "executive look which first found expression in the
1970s as part of the working woman's wardrobe,
matured by the mid-1980s into "power dressing".
It was only when enough women were clearly
established as authoritative in the work environment,
that it was possible to renovate the women suit: no
more feminized imitations of men’s professional
garments but suit different in fabric, cut, color and
ornament, helping women to show both their authority
and their femininity. Wearing a suit did not represent an
effort to camouflage with men but an effort to stand out
and define a clear visual presence. In fact, it was only in
the second half of the 1980s that more feminine
garments were introduced in the "power uniform". For
instance blouse, usually seen as romantic, were now
worn with intricate stock or cravat effect neck
wrappings, made up in silk or polyester satin foulard.
Jersey knit bodies, were used to have an elegant
silhouette.
Influence
I Named Her
Allura
By
INFLUENCES
CONCEPTUAL
FORM &
FUNCTION
WORKWEAR SPORTSWEAR FUTURISTIC POLITICAL GLOBAL ARCHIVISM
Form And Functions
Story Boards
Mood Board
Research
Material Board
I Named Her
Allura
By
Mood Board
I Named Her
Allura
By
In the mood for of this collection I’ve collected all the
key wards and tearing from the magazines. Also all the
colours that are related to the mood of my design. The
mood that I’ve selected here is energetic and powerful
mood.
Research
I Named Her
Allura
By
I searched various cutting lines in women's coats and
jackets to make further variations in it. Also I searched
about the details that I can use during the ideation
process.
Material Board
I Named Her
Allura
By
Wool 100%
Satin
Stitching Threads
Shoulder Pads Buttons
Ideation Process
Brainstorming
Illustrations
I Named Her
Allura
By
Brainstorming
I Named Her
Allura
By
This process helped me to figure out what exactly I
want to create. I collected all of the ideas that came
into my mind while studying for this collection.
Illustrations
I Named Her
Allura
By
After the ideation process I selected 6 ideas out of
more then 20 ideas. I illustrated those ideas and made
illustration board.
Pre Sales Design
Room Process
Specification
Drafts
Marker
Costing
I Named Her
Allura
By
Specifications
I Named Her
Allura
By
This specification sheet of selected design consist of all
the details with flat drawing.
Drafts Of Design
I Named Her
Allura
By
Marker Planning
I Named Her
Allura
By
I Named Her
Allura
By
Costing
The Final Collection
Making Of The Dress
Elements & Principles Used
Design Explanation
Final Dress
Collection Name
Designer’s Label
I Named Her
Allura
By
Making Of The
Outfit
I Named Her
Allura
By
Toile Making
Marking & Cutting & Sewing
Final Trial
Elements And
Principles Used
I Named Her
Allura
By
Repetition
Rhythm
Asymmetrical
Balance
A design is not considered as a good design without the
use of elements and principles, these are important to
be used to make it completely wearable. I’ve used
following principles in my design.
Design Explanation
I Named Her
Allura
By
As the influence that I’ve chosen for this collection is
‘forms and functions’, I’ve made certain variations in the
cutting lines of following coat which are explained
below.
S-shape placket line
which is ending a bit
longer then the usual one
Jacket pockets
are been used
over here
Princess Line which is not
crossing the bust line
instead it is given a bit
aside to hide the curves.
Final Dress
I Named Her
Allura
By
I Named Her
Allura
Collection Name
I’ve selected ‘I named her Allura’ title for this collection
because whenever a woman names her daughter she
use to give a name that relates to what she wants her
daughter to become. ‘Allura’ means strength, power and
an attractive woman. She expects her to become
powerful independent and attractive. So with these
expectations she names her Allura.
I Named Her
Allura
By
Designer’s Label
Designing a label for a collection is the most important
process. It is the identity of the collection. For this
collection I’ve chosen a finger nail shape as women use
to grow their nail and it’s a part of feminism.
Thank You
By Mamta Manwani
2nd Year Diploma In Fashion Design
Confirming To NSQF Level 6 Of NSDC
Dezyne E’cole College

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Mamta Manwani. ,Fashion Design Second year Diploma Student of Dezyne E'cole College

  • 1. I Named Her ‘Allura’ By Mamta Manwani 2nd Year Diploma In Fashion Design Confirming To NSQF Level 6 Of NSDC Dezyne E’cole College
  • 2. On I Named Her ‘Allura’ Collection At Dezyne E’cole College Submitted Towards The Partial Fulfillment Of The Two Year Diploma In Fashion Design Confirming To NSQF Level 6 Of NSDC By Mamta Manwani Dezyne E’cole College 106/10,civil Lines ,Ajmer Tel:0145-2624679 www.dezyneecole.Com 2016-17 Project Report
  • 3. Dezyne E’cole College Civil Lines, Ajmer www.dezyneecole.com This Project Of Ms. Mamta Manwani Student Of 2nd Year Advance Diploma In Fashion Design, Confirming To NSQF Level 6 Of NSDC Has Been Checked And Graded As ______________________________________________________ Thanking You Principal [Seal & Signature]
  • 4. I take this opportunity to express my profound gratitude and deep regards to Dezyne E’cole College for their exemplary guidance, monitoring and constant encouragement throughout the course of this project. I also take this opportunity to express a deep sense of gratitude to the mentors of Dezyne E’cole College for their cardinal support, valuable information and guidance, which helped me in completing this task through various stages. MAMTA MANWANI ACKNOWLEDGEMENT
  • 6. Case Study I Named Her Allura By To design a collection of coats and jackets for young working women of age group 26-28 years. The student have to create a collection comprising of nearly 6-8 dresses. The student have to clearly state about their collection the following points: 1. Story Boards 2. The Market 3. Influence 4. Illustrations 5. Garment Technology Processes 6. Final Look 7. Label
  • 8. Clientele Age group: 26-28 years Profession: CEO, Manager, Boss, Leader Prominent : Confident, bold, Powerful, traits Energetic, Leading, Moving. Occasion: Multiple occasions Observations In the market there are multiple women who will look forward to my collection. I have seen many young woman in India who a working by their own and most of them are business women. This new change has lead me towards this collection and I’ve made many more observations to consider while working upon this collection I Named Her Allura By
  • 9. Market Level I Named Her Allura By PRÉT-A-PORTER FASHION MARKET HAUTE COUTURE PRET-A- PORTER MASS MARKET
  • 10. Muse I Named Her Allura By The muse taken for this case study is a working woman who owns a post of CEO in a company and she is elegant, powerful, bold and energetic.
  • 12. Inspiration I Named Her Allura By The "executive look which first found expression in the 1970s as part of the working woman's wardrobe, matured by the mid-1980s into "power dressing". It was only when enough women were clearly established as authoritative in the work environment, that it was possible to renovate the women suit: no more feminized imitations of men’s professional garments but suit different in fabric, cut, color and ornament, helping women to show both their authority and their femininity. Wearing a suit did not represent an effort to camouflage with men but an effort to stand out and define a clear visual presence. In fact, it was only in the second half of the 1980s that more feminine garments were introduced in the "power uniform". For instance blouse, usually seen as romantic, were now worn with intricate stock or cravat effect neck wrappings, made up in silk or polyester satin foulard. Jersey knit bodies, were used to have an elegant silhouette.
  • 13. Influence I Named Her Allura By INFLUENCES CONCEPTUAL FORM & FUNCTION WORKWEAR SPORTSWEAR FUTURISTIC POLITICAL GLOBAL ARCHIVISM Form And Functions
  • 14. Story Boards Mood Board Research Material Board I Named Her Allura By
  • 15. Mood Board I Named Her Allura By In the mood for of this collection I’ve collected all the key wards and tearing from the magazines. Also all the colours that are related to the mood of my design. The mood that I’ve selected here is energetic and powerful mood.
  • 16.
  • 17. Research I Named Her Allura By I searched various cutting lines in women's coats and jackets to make further variations in it. Also I searched about the details that I can use during the ideation process.
  • 18. Material Board I Named Her Allura By Wool 100% Satin Stitching Threads Shoulder Pads Buttons
  • 20. Brainstorming I Named Her Allura By This process helped me to figure out what exactly I want to create. I collected all of the ideas that came into my mind while studying for this collection.
  • 21. Illustrations I Named Her Allura By After the ideation process I selected 6 ideas out of more then 20 ideas. I illustrated those ideas and made illustration board.
  • 22.
  • 23. Pre Sales Design Room Process Specification Drafts Marker Costing I Named Her Allura By
  • 24. Specifications I Named Her Allura By This specification sheet of selected design consist of all the details with flat drawing.
  • 25. Drafts Of Design I Named Her Allura By
  • 26. Marker Planning I Named Her Allura By
  • 28. The Final Collection Making Of The Dress Elements & Principles Used Design Explanation Final Dress Collection Name Designer’s Label I Named Her Allura By
  • 29. Making Of The Outfit I Named Her Allura By Toile Making Marking & Cutting & Sewing Final Trial
  • 30. Elements And Principles Used I Named Her Allura By Repetition Rhythm Asymmetrical Balance A design is not considered as a good design without the use of elements and principles, these are important to be used to make it completely wearable. I’ve used following principles in my design.
  • 31. Design Explanation I Named Her Allura By As the influence that I’ve chosen for this collection is ‘forms and functions’, I’ve made certain variations in the cutting lines of following coat which are explained below. S-shape placket line which is ending a bit longer then the usual one Jacket pockets are been used over here Princess Line which is not crossing the bust line instead it is given a bit aside to hide the curves.
  • 32. Final Dress I Named Her Allura By
  • 33. I Named Her Allura Collection Name I’ve selected ‘I named her Allura’ title for this collection because whenever a woman names her daughter she use to give a name that relates to what she wants her daughter to become. ‘Allura’ means strength, power and an attractive woman. She expects her to become powerful independent and attractive. So with these expectations she names her Allura.
  • 34. I Named Her Allura By Designer’s Label Designing a label for a collection is the most important process. It is the identity of the collection. For this collection I’ve chosen a finger nail shape as women use to grow their nail and it’s a part of feminism.
  • 35. Thank You By Mamta Manwani 2nd Year Diploma In Fashion Design Confirming To NSQF Level 6 Of NSDC Dezyne E’cole College