information about sabhyasachi and fashion terminology

1. NATIONAL INSTITUTE OF FASHION TECHNOLOGY
End term Jury Presentation of Fashion Orientation
On Topic: Fashion Designer
SUBMITTED BY:
Asha Maru
Nidhi Yadav
Oindrila Mukherjee
Rakhi
Snigdha Sharma
MFM-1

2. Fashion
Fashion is a popular style or practice, especially
in clothing, footwear, accessories, makeup, body, or furniture. Fashion is a distinctive
and often constant trend in the style in which a person dresses.

3. Fashion Terminology
Classic
Prêt-o-porter
Haute Couture
Fad

4. Emphasis Balance Rhythm
Harmony Proportion
Principles Of Design
Line Colour Space
Texture Shape
Elements Of Design

5. Sabyasachi Mukherjee
Sabyasachi Mukherjee, born in 1974, is an Indian fashion designer from
Kolkata. Since 1999, he has sold designer merchandise using the label 'Sabyasachi'.
 He is one of the Associate Designer Members of Fashion Design Council of
India and board member of the National Museum of Indian Cinema.
 He has designed costumes for Bollywood films such as Black, Guzaarish,
Babul, Laaga Chunari Mein Daag, Raavan, English Vinglish etc.

6. Journey Begins…
 Sabyasachi Mukerjee graduated from the National Institute of Fashion Technology,
Kolkata with three major awards. Four months later, Sabyasachi started his eponymous
label which began with a workforce of three people. Over the years, he has built a
clothing brand which has a strong social perspective.

7. Achievements
 First Indian designer to show his collection in Milan.
 Femina British Council most outstanding young Designer of India Award
(2001)
 Grand winner award at the Mercedes New Asia fashion week in Singapore
(2003)
 Best Design Collection NIFT All India

8. Stop copying West, promote Indian
heritage, says Sabyasachi
Inspiration…
 Deserts, gypsies, prostitutes, antique textiles and cultural
traditions of his home town, Kolkata have been a lifelong
inspiration for this designer who believes that clothes should
just be an extension of one's intellect.
 He uses unusual fabrics, texturing and detailing, 'fusion' of
styles 'patch-worked' with gorgeous embellishments in a
vibrant eclectic colour palette to make the feeling of going
back to the ancient and medieval ages.
 He describes his own collections as 'an International styling
with an Indian soul'.

9. And the journey continues….
His collection "Kora" at the Lakme Fashion
Week 2003 won him excellent reviews where he used
unbleached and hand woven fabrics with Kantha and
other hand embroideries. He was declared the best
Designer of India at the MTV Lycra style awards.
In 2004, Kaula Lampur Fashion week.Collection '
The frog princess' at Lakme India fashion week won
him tag of most promosing fashion designer.
The only Indian designer invited to showcase at the
Milan Fashion week 2004.
 Entered into films with his costumes designed for
Sanjay Leela Bhansali's film, 'Black' which bagged
the national award in 2005.

10. Sabyasachi in Bollywood
 Sabyasachi’s designs are popular in bollywood as well. His name was taken
along with Vidya Balan’s in the same breath.
 Sabyasachi’s designs are rich,elegant, and full of splendor.
 Preferred designer when the Bollywood beauties walk the red carpet at
International film festivals like Cannes, Toronto, etc. Among the Dior,
Chanel, Dolce and Gabbana of the world, Sabyasachi’s outfits wows people
and makes the person who wears it the showstopper.

11. Priyanka Chopra wearing her black
hand-printed and beige zardosi
embroidered sari. This one was worn
with a black gold jaal blouse and she
looked etheral.
Vidya Balan is regularly seen on the
circuit donning some gorgeous sarees,
mostly from Sabyasachi. In this, she
is seen wearing a black art deco sari
with embroidery. She has worn it with
raw silk blouse piece to make it look
even better.

12. Shriya Saran is seen in this black
and gold thread and bead floral
work sari which she has worn with
a zari embroidered blouse piece.
Kajol played muse to
Sabyasachi’s designs. Take a
look at the green and beige
threadwork and beaded saree.

14. Collections…
 Sabyasachi has collection of both men and women which include ethnic
and Indo-Western wear.
Women wear: Men’s wear:
• Lehangas Shervani
• Sarees
• Anarkali suits
• Bridal lehngas
• Gowns
• Saree gown
• One-piece tunics
• Ethnic skirt & crop top
• Salwar suits

17. Recent Wedding Collection
The collection is full of stunning Lehangas and sarees with exquisite embroidery and
matching grooms wear looks.

23. Sabyasachi mainly focuses on Wedding collection.
For Sabyasachi trend is something which is classic.
Sabyasachi is probably going to use Red color and gold work in their upcoming
collection as he said that it will in trend for his upcoming collection.
Upcoming Future Trend

24.  As earlier Sabyasachi has used Khadi in their collection it would be
possible that they will again create collection of Khadi with Gold work.
 Sabyasachi used Khadi and block printing using natural vegetable colors
which can be repeated by themselves to promote Khadi.

25. Sales & marketing
 TARGETTING
• Gender:- male & female
• Income:- high income group
 POSITIONING
• Luxury designer brand
• Indian ethnic & bridal collection

26. Marketing mix
PRICE RANGE
 Cost of a Sabyasachi lehenga
2.5 lakh – 8 lakh
(But the price may increase with the level of customisation )

27. PLACE
 Domestic
• Sabyasachi couture (Kolkata, Delhi, Mumbai, Hyderabad)
• Other stores include Ansemble , Aza MG , etc.
 International
• USA (Pia ka ghar , The grand trunk )
• UAE (Reewaz)
• UK (BIBI London)
 Online platforms
• Perniaspopup shop
• Kalki fashions
• Carma online store
• Pia ka ghar

28. Promotion
Band Baja Bride is a wedding
show aired on NDTV goodtimes.
The show concept is based on the
transformation journey of a bride
& groom towards their wedding
with Sabyasachi as their guide.
The show gives Sabyasachi’s
couture to the bride & groom with
Bhimdas javeri jwellers. The show
gives Lakme products & Jimmy
Choo’s footwear
to the bride,.

29. Revival initiatives by Sabyasachi
SAVE SAREE
Sabyasachi one of the designer to
Launch the SAVE SAREE initiative to
work with the weavers of Murshidabad
and saree at non profit basis.