Sabyasachi is a leading fashion designer who has been renowned for his budget friendly creations as well as the iconic costumes he designed for the Bollywood weddings.
1. Sabyasachi Mukerjee
Indian Fashion Designer
DR. S. AISHWARIYA
INSPIRE FELLOW (DST) & ASSISTANT PROFESSOR
DEPARTMENT OF TEXTILES AND CLOTHING
AVINASHILINGAM INSTITUTE FOR HOME SCIENCE AND HIGHER EDUCATION FOR WOMEN,
COIMBATORE
2. Biography - Sabyasachi
1974 - Born in Kolkata
Mom was more interested in handicrafts &painter
Middle class family – sold books – application form – NIFT – cleared
the exam
1999 – Graduated from NIFT(England -Salisbury)
After4months - started his labelwith8men– Payal (sister)
Today - Youngest designerin Fashion industry
Inspiration: Love forhis city
3. Carriergrowth
2001 – Won “Outstanding Young Designerof IndiaOutstanding Young Designerof India”
by Times of India
Then opened – retail store
2002 – participated in India Fashion WeekIndia Fashion Week
Was on coverof “Womens WearDaily” as Future
of Indian Fashion
4. He Designs …
casual and party wear- men and women
#Bridesofsabysachi – famous tagline – bridal collections
He has designed forhuge numberof stars, celebrity families, poets, artists,
painters – casual, formal, informal looks and red carpet, award functions and film
festivals
AFFORDABLECLOTHING 1.2 lakhsto 6-7 lakhs
Men - Beards, moustache (Unlike metro city look), women (lehengas and
glasses), few transparent gowns with underpants showing, heavily embroidered
and sequined dresses
He does the patch work, mix of styles and fusion of colours
Women – wearing clothes with masculine – oversized shirt
5. Signature designs include …
o Bag, head gearmatching dress
o Surface enrichments include – burnt effect,
embroidery, use of laces, stains print and rugged
looks
o His silhouettes have retro details, long slim
structures– layered skirts and jackets (layering is
his favourite)
Inspirations : desert gypsies, prostitutes,
orantique textiles and cultural traditions
of India
6. His work
Folklore, simplicity, glamour, modern architecture, intricate detailing
Ancient and medieval ages - motifs
Bandhini, gota work, block printing, hand dyeing
Simple and clear– from local area inspired from gypsy, antique textiles,
cultural tradition
Fusion of styles patch worked with gorgeous embellishment
By projecting India in global areana, he has brought in support from
western people forIndian Textiles and Tourism
7. Gota work
Gota patti or gota work is
a type of Indian
embroidery that
originated in Rajasthan,
India. It uses the
applique technique. Small
pieces of zari ribbon
Bagru print – use natural dyes – block
printing – Rajasthan
8. Hisflagship stores/ outletsinclude
Brands
oCamma and OGAN in Delhi
oMelange and Ensemble in Mumbai
oEspee and Intrigue, Kolkata
oOrigins and Oorja, Hyderabad
Today his clothes are seen in USA, Kuwait, UAE,
Swiz, Russia and UK, especially London
9. Best Design award (NIFTKolkatta)
Best Design award (NIFTAll India)
Ritu KumarAward forexcellence in design
Femina British Council – Most Outstanding Young DesignerAward- intern @ Salisbury
Grand winner- An International fashion show – Singapore – 2003
2004 - First Indian designer– invited to showcase – Milan Fashion Week
2004 – Kaula LampurFashion show
Frog Princess – Lakme India Fashion Week (spinning/baking bread)
Awards received
10. His inspirations – French Artists
The designerdraws his inspiration from art such as the
colourscapes of French impressionists like Monet and
Henry Matisse in his clothes
12. Recognitions
Memberof FDCI– Fashion Design Council of India
Youngest Board member– National Museum of Indian Cinema
Only Indian designerto be in all three leading fashion weeks (New York, Milan,
London Fashion Week)
Top 10 Influential Indian in Asia
In his early days, was designerof cushion covers, and laterdays was happily
associated with Bed linen/bath linen designing forBombay Dyeing – well
received
He was invited – display his collections in Oxford University fora charity fund
raising
14. Reviving Indian textiles
Current work:
Create brand that help weavers and
artists in grassroot level
1.Cotton Banaras sari from Khadi
2.Vegetable hand block prints (Bagru
prints)
Chota Sabhya – Kids wearChota Sabhya – Kids wear
15. 2005 - Black – Sanjay Leela Banshali – National Award
Bollywood (just few)
22. Invited to participate in
New York Fashion Week (2007)
the most prestigious Fashion event in the world
23. Santuary collections @ Lakme
Fashion week Fall winter2008
My line was inspired
from what you would
find in a sanctuary
The outfits were meant
to evoke pictures and
images in the mind of
people who have either
visited a sanctuary or seen
pho to s o f it
39. “Personalized imperfection
of the human hand”
Principle in Designing
Designershould nevergo overboard. Indian designers
can be low in commerce (sales) but that is important to
sustain creativity
The knowledge about Indian textile tradition in
western world is very less.
We have to acquire knowledge about Indian textilesacquire knowledge about Indian textiles,
techniques and fabrics and tell world on the rich tradition
of ourhandlooms
He believed International styling with Indian Soul
54. A survey states that
Instagram
1 min – 1,47,000 pictures are uploaded
70% of the Instagram posts are ignored.
In this era of social media clutter,
Sabyasachi stands outdue to his engaging
content