2. Within fashion and beauty magazines, the costumes of the models is mainly the most
important element of the shot. This is because, as the reader, the first thing that we focus
our eyes upon is the costume; also, this could be the decision maker of whether or not the
product is worth reading due to the outfit. Therefore, I feel that all costumes need to be
suitable to the specific season, and must contain up-to-date and fitting with the latest
seasonal trends.
For example, I feel that an autumn/winter issue would be an excellent idea to use and follow
within my magazine; reasons being that the outfit choices are endless, and also, I will
actually be shooting in autumn/winter weather conditions. Therefore, I will have to adapt to
the season, especially if I aim to have one of my photo-shoots outdoors, so by using fashion
items like jackets, scarves, and knitwear, I will be fitting to my specified issue date and
keeping the model(s) warm also! Additionally, I had the idea of using high-street store
clothing, so that I could potentially include a feature for ‘affordable items’, therefore the
target audience should be able to afford each product.
Autumn is the perfect time to set my magazine date in, as it allows myself, as the editor, to
help readers find the perfect autumn/winter must-haves, to keep them cosy through the
cold conditions.
Also, with shooting in Autumn/Winter, it avoids make-up looks from slipping around and
being altered due to sweat and hot weather.
On the next slide, is some possible outfit choices that I may use within my photo-shoots.
3. Possible Costume Ideas:
Autumn/Winter Issue
Zara: Red Leather Effect Jacket H&M: Black Fedora ASOS: Black Knitted Turtleneck
Topshop: Red Pointed Boots Mango: Hoop Earrings Topshop: Joni Jeans
4. Why have I chosen this item?
Leather jackets are a ‘go-to’ item of clothing in Autumn, keeping
you warm and making a statement. I have chosen this item, as it
has a strong red pigment to it, creating an autumnal feel through
the use of one of the conventional colours, red.
As leather jackets are used to make a statement, I feel that this will
be very effective within my magazine. This is because, it stands out
due to it’s fiery red colour, and makes the model look authentic
and edgy. This could potentially create influence on the readers’
outfit choices, inspiring them to dress like this. This could also
encourage social solidarity, as readers may tell their friends about
the featured fashion items photographed in my magazine ‘Tres
Belle’.
Also, as this item is from a high-street store, Zara, the price of the
jacket is affordable to the target audience, at the price of £49.99.
5. Why have I chosen this item?
I have chosen to feature a black knitted turtleneck on my main
model, as it avoids creating a ‘busy’ feel to the outfit by using a
plain, neutral colour for the top, creating a contrast with the
vibrant red leather jacket.
Also, this item of clothing is very simple, yet effective, as you are
able to style it with accessories or another item of clothing, in
any way you please. This potentially makes the top more
wearable and appealing to readers, as it means that people who
aren’t necessarily ready to create a huge statement within their
wardrobe, can make a statement without it being ‘too bold’.
Knitwear is very conventional within Autumn/Winter fashion,
therefore I felt that it should be featured on the front cover, to
show that ‘Autumn is here’.
Also, ASOS is a very well-known, popular online store, and is
known for being affordable, therefore this could add more
influence for readers to purchase the turtleneck.
6. Why have I chosen this item?
I have chosen this black, H&M fedora to be featured in my
magazine, as it is adding a prop/accessory to the image.
This creates a more ‘finished’ look, making it appear more
interesting and individual in a way.
From my research, I found that it is slightly conventional of
Vogue magazine to feature a fedora on their models, to create a
‘finished look’. On the left, is an image of the Duchess of
Cambridge wearing a similar fedora. This adds an element of
class to the fashion item, therefore creating a well-respected
name for the magazine, and possibly increasing the brand
identity and popularity of ‘Tres Belle’.
Also, frequent fashion magazine readers may recognise the
special centenary Vogue issue featuring Kate Middleton and
make the connection, increasing the possibility of social
solidarity of readers.
7. Why have I chosen this item?
By using some classic red heeled boots, this adds a sense of
glamour to the seasonal outfit, making a bold fashion statement.
Also, as seen in the image on the left, many celebrities use red
boots to style up their casual day-to-day outfit, to make a
statement. Therefore, this could have influence on readers to make
a statement within their wardrobe; linking to the Dyer Star Theory,
meaning that if the reader sees their idol or a celebrity wearing a
particular fashion item, they may go and buy it with the intention
to look like them.
Also, by using red boots, the colour red has many connotations, e.g.
sex appeal, love, independence, and empowerment (also being a
colour which represents Autumn).
One of my reasons for using red boots within my magazine is that
they were featured on the Fall (Autumn) catwalk in 2017, therefore
expressing that the magazine is up-to-date with the latest trends.
8. Why have I chosen this item?
Hoop earrings are a simple, yet stylish way to jazz up any outfit
and create a statement.
Also, again from researching and keeping up with the latest
fashions and trends, I have found that hoop earrings were
featured in the Fall 2017 catwalk, influencing high-street stores
everywhere to promote and sell this type of jewellery.
This fashion accessory is also a very easily affordable way to style
an outfit, which is why I will feature them within my production.
As, packs of hoop earrings are sold from £1 a pack in Primark,
which is an absolute bargain, therefore is easily accessible, and
affordable.
This links to the Dyer Star Theory also, as if readers’ favourite
fashion icons, e.g. Kendall Jenner are wearing hoop earrings, then
they will want to look/dress like her, therefore by featuring this
accessory in my magazine, it will make it easier for readers to find
where to purchase them from.
9. Why have I chosen this item?
Topshop ‘joni jeans’ are every teen girl’s ‘go-to’ item of everyday clothing.
They are very easily accessible, although can be a little pricey for a pair of
jeans, but there are obviously alternative stores, e.g. Zara, H&M, Mango
etc.
I have chosen to use black ripped jeans within my production, as they are
very simple, yet easy to dress up and style. Also, taking in the factor that
these are a very popular style of jeans, this means that the majority of
my target audience and readers of the magazine will own a pair of these
jeans, therefore they will be able to relate to the magazine, and gain
inspiration of how to dress this item of clothing up.
Linking to the Uses and Gratifications Theory, this could increase social
solidarity, as readers may tell their friends how they can dress up their
outfit, and discuss what they saw in the magazine.
10. Make Up Ideas:
Autumn/Winter
– From researching former magazine covers from fashion and beauty magazines,
and also using my own knowledge, I have thought of some effective make up
ideas to use on the models. Also, I plan to use make-up dupes, to show that you
can still make fun, creative looks with high-street products, and that it can be
affordable.
– Example: a dark lip, with a light bronze eye, and face make-up
11. Where will I source these items
from?
– For my photoshoots, I will source the majority of my items from my wardrobe, or have the
models wear their own items of clothing, as all individuals that I have asked are quite
fashionable and followers of latest trends and styles, therefore I feel by putting in a
request for colour scheme and season, this will be effective. This will also save myself and
the models spending a fortune on new outfits and make-up products.
– Also, two of my models in which I am using are qualified make-up artists, therefore this
will be very useful in my production, as they will already know the current trends and be
able to give their own beauty tips. Therefore, I will use Nieve and Erin, who are identical
twins, for the feature article, giving their ‘do’s and don’ts’ of make-up.
– I will source the make-up products for my production by myself, as being a huge fan of
make-up myself, I have quite a large collection already of seasonal colours that I will be
able to use in my production.
12. Autumn Colours:
– Stereotypical colours which represent autumn are: orange, bronze, deep brown,
khaki, burgundy etc.
– Conventional colours, used in magazines are: chocolate, burgundy, honey gold,
burnt orange, and a deep orange named ‘bonfire’.