Worldwide

For your business’ prosperity
Marketing Services for Your Business

We are a marketing agency working in
Europe, Russia, the Middle East, the
United States and Latin America
We have over 12 years of work experience with
companies in financial sector (banking, insurance),
construction sector and real estate, retail, b2b
sector, business education, travel, luxury segment.
We are also the only business research agency
working in the construction market in Ukraine.

Our International Clients:

Our Local Clients:

Our Expertise in Strategic Business
Activities -1
 Research for business:
• Benchmarking research, business efficiency research;
• Market research, marketing and investment research;
• Sales research;
• New market research.

Our Expertise in Strategic Business
Activities -2
 Strategic Marketing:
 Development of business, sales, marketing and
communication strategies;
 Positioning/repositioning of the company/brand,
development of concepts for goods/services (4P, UTP);
 Development of new brands and brand management;
 Development and implementation of customer loyalty
programs. Customer relationship management;
 PR strategy development (formation of public image,
reputation management, crisis communications, writing of
corporate publications, production of corporate videos).

Our Expertise in Tactic Business
Activities
 Development and implementation of sales and
marketing tools: direct marketing, leads generation,
telemarketing, remote presentation.
 Internet promotion:
 Optimization of online stores and electronic communication
channels;
 SMM;
 Development of Internet TV channels.
 Development and implementation of innovative
marketing tools
 Crowdsourcing projects.

Our Advantages
We are customer oriented:
we stay focused on our
customers' business
objectives and we provide
high-quality customer
service. We are reliable
and comfortable to work
with.
We combine traditional and
innovative unique
marketing tools.
Our specialists are
competent in marketing
as well as in
management and
business. This allows us to
offer our customers the
most effective solutions.
We are able to attract narrow
industry experts required
for a project.

Marketing communication strategy, leads
generation and corporate sales support, SMM…

Case 1. Marketing Strategy - 1
List of problems which were to be solved within the
strategy development process:
 To provide information support of the changes in
customer service (to inform the customers of new options
and "rules" of communication with the company.) To
support implementation of the program.
Client: PIK ― one of Russian leading
development companies.

Case 1. Marketing Strategy-2
 Strengthening the company's image:
 To form company's public image that would meet the
challenges of information security against administrative
pressure, crisis situations, etc.
 To strengthen company's image in the wider circles as a
background for all business activities.
 To strengthen company's image among the relatively loyal
existing customers with the objectives of: increasing
loyalty to the company, reducing conflicts, increasing
assessment of the company's quality of work, forming
loyal attitude to the prices of the company's services.
 To work with a narrow circle of dissatisfied customers (in
order to reduce the impact of their information activities
on a wide audience of existing and potential customers).
 Providing support in attracting new customers

 Key features of the company's brand perception
(current and desired position).
 Brief brand platform.
 Positioning. Сompany values.
 Justification of the choice of brand platform.
 Points of differentiation (how the company and its
communications differ from those of other market players).
Structure of the final strategy

 Recommendations for the update of brand attributes.
 Key topics and messages, their preliminary dynamics over
time.
 Points of contact (where and why consumers will interact
with information about the company).
 Communication strategy: communication channels, tools.
 Possible risks. General scheme of strategy adjustment in
case of unforseen circumstances.
 A plan and an estimated budget of communication activities
for half a year.
 Methods for measuring and estimation of the strategy
implementation effectiveness.
Structure of the final strategy

Ultimate solution for the problem, given the existing
client's constraints, namely:
 Complicated situation in the market and consumers'
perception, complex relationships within the group of
companies.
 Necessity to align the strategy with the overall strategy of
the group of companies.
 Time preassure.
 Request to find a creative, bright but not an outrageous
solution.
Characteristic features of the
project

Case 2. Leads Generation
and Corporate Sales Support -1
Project Objectives:
 To create a database of potential customers located in Russia,
Kazakhstan, Western Europe, the Middle East looking for
organization of corporate events in the hotel. Database options
requested by the client: Marketing Directors and HR Directors
of large and medium-sized company;
 To develop a long-term communication program and sales
support for this audience;
 To provide initial contact with the target audience.
Client: a five-star hotel in United Arab Emirates

and Corporate Sales Support - 3
Project Implementation:
 Creation of the database of leads according to the profile
requested by the client.
 Conduction of a sample survey aimed to clarify the
audience needs and develop a communication program for
each audience segment (selected according to geography,
economy sector, position of the contact person).
 Development of systems for feedback tracking and
estimation of project effectiveness.

and Corporate Sales Support - 4
The first stage of the project:
 Development of the special project page on the client's
web-site.
 Development of creative and text solutions for the initial
contact with the target audience.
 Provision of first contact with the audience (e-mailing,
telemarketing, direct mail ― depending on the region).
Project results: more than 10% of direct requirements
about services provided by the hotel. Valuable information
for the optimization of corporate segment products and
sales strategy.

Case 3. Direct Marketing -1
Project Objectives:
 To attract students (audience from Russia) to participate in
the short-term leadership program designed for business
executives;
 To conduct a mini-survey of the attitude towards learning in
Skolkovo among Ukrainian top managers.
Project Timing: May 2013.
Specific features of the project: the need to start the
project at the shortest possible time.
Client: Skolkovo, leading Russian
business school

Case 3. Direct Marketing -2
Project Implementation:
 Personal e-mail invitations to participate in the program were
sent to the Russian audience, as well as an invitation for
Ukrainian audience to answer questions. Feedback was
analized.
Project Results:
 Our client has got a direct access to top managers of the
largest leading Russian and Ukrainian companies at a
reasonable cost per contact.
 The new program was effectively announced at a shortest
time possible.
 The questionnaire clarified the needs of Ukrainian top
managers and their attitude towards learning at “Skolkovo“.

Case 4. SMM in LinkedIN -1
Placement:
http://www.linkedin.com/groups?gid=2983442&trk=hb_side_g
Project implementation period: 3 years.
Technical options of the project at the moment: more than
8000 participants ― top managers and specialists, ― one of the
most active groups in the Russian-language segment of the
network.
Financial investment: $15000 for organizational and technical
work on the content formation and attraction of the audience.
Project format: a platform for crowdsourcing
projects and sales of consulting services

Case 4. SMM in LinkedIN -2
Project Results:
Two launched crowdsourcing project for external customers
(business school and insurance company) with a total budget of
more than $10000.
Five sold consulting projects in marketing with a total budget of
more than $40000.
Case one of crowdsourcing project:
MBA with "tainted " local flood
Where to Study MBA in Ukraine?
MBA vs EXPERIENCE
Project format: a platform for crowdsourcing
projects and sales of consulting services

Publications (in Russian)
Strategies:
• Marketing research as a basis
for strategic business
planning
Marketing:
• Trust but verify. The audit of
marketing communications
• Nothing extra, just practice
(about marketing director)
• True № ... Rules of CMO pick-
up, part 1.
• How to choose the right
partner ... in marketing and
advertising
Crisis Communications:
• Managing reputation risk in
the financial sector
• Crisis communications ― how
much does it cost "to keep
customers”
Benchmarking:
• Benchmarking ― "spying on
the business" ― Part 1.
• Benchmarking Part 2
• Benchmarking ― as practiced.
Part 3.

Where We are Online:
Web-sites:
www.kpd100.com.ua
www.newmint.com.ua
www.baumarketing.com.ua
www.bautrading.ua
Our own groups in LinkedIn:
Business efficiency
Retail market in Russia and Ukraine
Real estate, construction and building materials marketing and
markets

KPD 100
Victoria Pasechnik
Kyiv
vip@kpd100.com.ua
Тel.:
+ 38 044 520-18-58
+ 38 044 248-07-11
+ 38 044 561-42-31
+ 38 067 401-42-31
www.kpd100.com.ua
www.baumarketing.com.ua
www.bautrading.ua
Mint. New communication
Tatyana Korobova
Kyiv
info@newmint.com.ua
Тel.:
+38 067 442 22 77
www.newmint.com.ua
Where We are Offline:

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