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For your business’ prosperity
Marketing Services for Your Business
For your business’ prosperity
We are a marketing agency working in
Europe, Russia, the Middle East, the
United States and ...
For your business’ prosperity
Our International Clients:
For your business’ prosperity
Our Local Clients:
For your business’ prosperity
Our Expertise in Strategic Business
Activities -1
 Research for business:
• Benchmarking re...
For your business’ prosperity
Our Expertise in Strategic Business
Activities -2
 Strategic Marketing:
 Development of bu...
For your business’ prosperity
Our Expertise in Tactic Business
Activities
 Development and implementation of sales and
ma...
For your business’ prosperity
Our Advantages
We are customer oriented:
we stay focused on our
customers' business
objectiv...
For your business’ prosperity
Marketing communication strategy, leads
generation and corporate sales support, SMM…
For your business’ prosperity
Case 1. Marketing Strategy - 1
List of problems which were to be solved within the
strategy ...
For your business’ prosperity
Case 1. Marketing Strategy-2
 Strengthening the company's image:
 To form company's public...
For your business’ prosperity
Case 1. Marketing Strategy - 3
 Key features of the company's brand perception
(current and...
For your business’ prosperity
Case 1. Marketing Strategy - 4
 Recommendations for the update of brand attributes.
 Key t...
For your business’ prosperity
Case 1. Marketing Strategy - 5
Ultimate solution for the problem, given the existing
client'...
For your business’ prosperity
Case 2. Leads Generation
and Corporate Sales Support -1
Project Objectives:
 To create a da...
For your business’ prosperity
Case 2. Leads Generation
and Corporate Sales Support - 3
Project Implementation:
 Creation ...
For your business’ prosperity
Case 2. Leads Generation
and Corporate Sales Support - 4
The first stage of the project:
 D...
For your business’ prosperity
Case 3. Direct Marketing -1
Project Objectives:
 To attract students (audience from Russia)...
For your business’ prosperity
Case 3. Direct Marketing -2
Project Implementation:
 Personal e-mail invitations to partici...
For your business’ prosperity
Case 4. SMM in LinkedIN -1
Placement:
http://www.linkedin.com/groups?gid=2983442&trk=hb_side...
For your business’ prosperity
Case 4. SMM in LinkedIN -2
Project Results:
Two launched crowdsourcing project for external ...
For your business’ prosperity
Publications (in Russian)
Strategies:
• Marketing research as a basis
for strategic business...
For your business’ prosperity
Where We are Online:
Web-sites:
www.kpd100.com.ua
www.newmint.com.ua
www.baumarketing.com.ua...
For your business’ prosperity
KPD 100
Victoria Pasechnik
Kyiv
vip@kpd100.com.ua
Тel.:
+ 38 044 520-18-58
+ 38 044 248-07-1...
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Worldwide

  1. 1. For your business’ prosperity Marketing Services for Your Business
  2. 2. For your business’ prosperity We are a marketing agency working in Europe, Russia, the Middle East, the United States and Latin America We have over 12 years of work experience with companies in financial sector (banking, insurance), construction sector and real estate, retail, b2b sector, business education, travel, luxury segment. We are also the only business research agency working in the construction market in Ukraine.
  3. 3. For your business’ prosperity Our International Clients:
  4. 4. For your business’ prosperity Our Local Clients:
  5. 5. For your business’ prosperity Our Expertise in Strategic Business Activities -1  Research for business: • Benchmarking research, business efficiency research; • Market research, marketing and investment research; • Sales research; • New market research.
  6. 6. For your business’ prosperity Our Expertise in Strategic Business Activities -2  Strategic Marketing:  Development of business, sales, marketing and communication strategies;  Positioning/repositioning of the company/brand, development of concepts for goods/services (4P, UTP);  Development of new brands and brand management;  Development and implementation of customer loyalty programs. Customer relationship management;  PR strategy development (formation of public image, reputation management, crisis communications, writing of corporate publications, production of corporate videos).
  7. 7. For your business’ prosperity Our Expertise in Tactic Business Activities  Development and implementation of sales and marketing tools: direct marketing, leads generation, telemarketing, remote presentation.  Internet promotion:  Optimization of online stores and electronic communication channels;  SMM;  Development of Internet TV channels.  Development and implementation of innovative marketing tools  Crowdsourcing projects.
  8. 8. For your business’ prosperity Our Advantages We are customer oriented: we stay focused on our customers' business objectives and we provide high-quality customer service. We are reliable and comfortable to work with. We combine traditional and innovative unique marketing tools. Our specialists are competent in marketing as well as in management and business. This allows us to offer our customers the most effective solutions. We are able to attract narrow industry experts required for a project.
  9. 9. For your business’ prosperity Marketing communication strategy, leads generation and corporate sales support, SMM…
  10. 10. For your business’ prosperity Case 1. Marketing Strategy - 1 List of problems which were to be solved within the strategy development process:  To provide information support of the changes in customer service (to inform the customers of new options and "rules" of communication with the company.) To support implementation of the program. Client: PIK ― one of Russian leading development companies.
  11. 11. For your business’ prosperity Case 1. Marketing Strategy-2  Strengthening the company's image:  To form company's public image that would meet the challenges of information security against administrative pressure, crisis situations, etc.  To strengthen company's image in the wider circles as a background for all business activities.  To strengthen company's image among the relatively loyal existing customers with the objectives of: increasing loyalty to the company, reducing conflicts, increasing assessment of the company's quality of work, forming loyal attitude to the prices of the company's services.  To work with a narrow circle of dissatisfied customers (in order to reduce the impact of their information activities on a wide audience of existing and potential customers).  Providing support in attracting new customers
  12. 12. For your business’ prosperity Case 1. Marketing Strategy - 3  Key features of the company's brand perception (current and desired position).  Brief brand platform.  Positioning. Сompany values.  Justification of the choice of brand platform.  Points of differentiation (how the company and its communications differ from those of other market players). Structure of the final strategy
  13. 13. For your business’ prosperity Case 1. Marketing Strategy - 4  Recommendations for the update of brand attributes.  Key topics and messages, their preliminary dynamics over time.  Points of contact (where and why consumers will interact with information about the company).  Communication strategy: communication channels, tools.  Possible risks. General scheme of strategy adjustment in case of unforseen circumstances.  A plan and an estimated budget of communication activities for half a year.  Methods for measuring and estimation of the strategy implementation effectiveness. Structure of the final strategy
  14. 14. For your business’ prosperity Case 1. Marketing Strategy - 5 Ultimate solution for the problem, given the existing client's constraints, namely:  Complicated situation in the market and consumers' perception, complex relationships within the group of companies.  Necessity to align the strategy with the overall strategy of the group of companies.  Time preassure.  Request to find a creative, bright but not an outrageous solution. Characteristic features of the project
  15. 15. For your business’ prosperity Case 2. Leads Generation and Corporate Sales Support -1 Project Objectives:  To create a database of potential customers located in Russia, Kazakhstan, Western Europe, the Middle East looking for organization of corporate events in the hotel. Database options requested by the client: Marketing Directors and HR Directors of large and medium-sized company;  To develop a long-term communication program and sales support for this audience;  To provide initial contact with the target audience. Client: a five-star hotel in United Arab Emirates
  16. 16. For your business’ prosperity Case 2. Leads Generation and Corporate Sales Support - 3 Project Implementation:  Creation of the database of leads according to the profile requested by the client.  Conduction of a sample survey aimed to clarify the audience needs and develop a communication program for each audience segment (selected according to geography, economy sector, position of the contact person).  Development of systems for feedback tracking and estimation of project effectiveness.
  17. 17. For your business’ prosperity Case 2. Leads Generation and Corporate Sales Support - 4 The first stage of the project:  Development of the special project page on the client's web-site.  Development of creative and text solutions for the initial contact with the target audience.  Provision of first contact with the audience (e-mailing, telemarketing, direct mail ― depending on the region). Project results: more than 10% of direct requirements about services provided by the hotel. Valuable information for the optimization of corporate segment products and sales strategy.
  18. 18. For your business’ prosperity Case 3. Direct Marketing -1 Project Objectives:  To attract students (audience from Russia) to participate in the short-term leadership program designed for business executives;  To conduct a mini-survey of the attitude towards learning in Skolkovo among Ukrainian top managers. Project Timing: May 2013. Specific features of the project: the need to start the project at the shortest possible time. Client: Skolkovo, leading Russian business school
  19. 19. For your business’ prosperity Case 3. Direct Marketing -2 Project Implementation:  Personal e-mail invitations to participate in the program were sent to the Russian audience, as well as an invitation for Ukrainian audience to answer questions. Feedback was analized. Project Results:  Our client has got a direct access to top managers of the largest leading Russian and Ukrainian companies at a reasonable cost per contact.  The new program was effectively announced at a shortest time possible.  The questionnaire clarified the needs of Ukrainian top managers and their attitude towards learning at “Skolkovo“.
  20. 20. For your business’ prosperity Case 4. SMM in LinkedIN -1 Placement: http://www.linkedin.com/groups?gid=2983442&trk=hb_side_g Project implementation period: 3 years. Technical options of the project at the moment: more than 8000 participants ― top managers and specialists, ― one of the most active groups in the Russian-language segment of the network. Financial investment: $15000 for organizational and technical work on the content formation and attraction of the audience. Project format: a platform for crowdsourcing projects and sales of consulting services
  21. 21. For your business’ prosperity Case 4. SMM in LinkedIN -2 Project Results: Two launched crowdsourcing project for external customers (business school and insurance company) with a total budget of more than $10000. Five sold consulting projects in marketing with a total budget of more than $40000. Case one of crowdsourcing project: MBA with "tainted " local flood Where to Study MBA in Ukraine? MBA vs EXPERIENCE Project format: a platform for crowdsourcing projects and sales of consulting services
  22. 22. For your business’ prosperity Publications (in Russian) Strategies: • Marketing research as a basis for strategic business planning Marketing: • Trust but verify. The audit of marketing communications • Nothing extra, just practice (about marketing director) • True № ... Rules of CMO pick- up, part 1. • How to choose the right partner ... in marketing and advertising Crisis Communications: • Managing reputation risk in the financial sector • Crisis communications ― how much does it cost "to keep customers” Benchmarking: • Benchmarking ― "spying on the business" ― Part 1. • Benchmarking Part 2 • Benchmarking ― as practiced. Part 3.
  23. 23. For your business’ prosperity Where We are Online: Web-sites: www.kpd100.com.ua www.newmint.com.ua www.baumarketing.com.ua www.bautrading.ua Our own groups in LinkedIn: Business efficiency Retail market in Russia and Ukraine Real estate, construction and building materials marketing and markets
  24. 24. For your business’ prosperity KPD 100 Victoria Pasechnik Kyiv vip@kpd100.com.ua Тel.: + 38 044 520-18-58 + 38 044 248-07-11 + 38 044 561-42-31 + 38 067 401-42-31 www.kpd100.com.ua www.baumarketing.com.ua www.bautrading.ua Mint. New communication Tatyana Korobova Kyiv info@newmint.com.ua Тel.: +38 067 442 22 77 www.newmint.com.ua Where We are Offline:

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