Study Digital Media at London South Bank University

1. Digital & Social Media
BBM – 7 – DSM

2. Aims of the Module
 Develop your understand of the emerging digital and social
media technologies and their application in delivering marketing
objectives.
 Learn about the key characteristics of new media and the
metrics that can be collected for measurement, evaluation and
refinement of customer communications.
 Develop case studies of both successful and unsuccessful
applications of technology and learn to critically appraise the
use of digital & social channels
PPD is an important element of the student experience at LSBU and the
assessment seeks to develop employment search skills alongside
practical digital marketing skills. Students will find a current digital
marketing vacancy with a known company, critically appraise their use of
digital & social media & prepare an application for the job………………