Insightful, Analytical Skilled Communicator

1. KRISTINA BRADSHAW
(314) 609 4272 │ Kristina.Brad@gmail.com | LinkedIn.com/in/KristinaBrad
Dedicated and detail-oriented professional with 10+ years of B2B Marketing experience. Self-motivated leader who
successfully supports operations and communicates cross-functionally. Excellent analytic skills demonstrated in
product and marketing in the development of establishing new business protocols. Adept at learning and retaining
new information in a fast-paced environment, while solving challenging issues.
 Market Intelligence
 Account Management
 Project Management
 Relationship Building
 Strategic
Analysis/Planning
 Business Development
 Consulting
 Competitive Intelligence
 Sales Enablement
 Brand Definiton
 Process Development
PROFESSIONAL EXPERIENCE
Creative Circle Media & Creative Group | St. Louis, MO, 2015 - Present
Freelancer/Contractor Sigma-Aldrich | Marketing Communications Specialist, 10/2015 – 12/2015
o Watson Adventures | Event Host/Coordinator, 6/2015 – 10/2015
o St. Louis Jewish Light | Event Coordinator, 9/2015 – 10/2015
 Provided full-service event services for corporate functions and trade shows on a short-term contract basis.
 Facilitated event planning through identification of requirements and expectations from clients.
 Supported strategic planning and execution of meetings, events, and exposition for 30 to 350 attendees, including
marketing, registration, and on-site management.
 Acquired and trained event staff. Defined the duties and responsibilities for to ensure smooth operations.
 Worked with senior management on identifying goals and objectives to match client needs.
Reveal Exhibits | St. Louis, MO, 2014-2014
Account Coordinator / Project Manager
 Supervised account coordination and management for clients, including budget, collateral, ordering, and delivery for
a tradeshow exhibit design house and exhibit management firm
 Increased sales call list and oversaw business growth by 40% through analyzing market data for new opportunities.
 Employed a collaborative approach to form relationships within company departments, working with sales,
marketing, and other departments, creating proposals and serving as a main contact point for several clients
 Advised creative direction for social media marketing campaign, using LinkedIn, Twitter, and Instagram, working sales
staff participation, and resulting in increasing market awareness by 25% in three months with targeted brand
development.
 Provided overall strategic and tactical leadership to six B2B salesmen on how to use content strategy as a tool for
customer acquisition, relationship building, and business development.
 Gathered client insight to assist with development with client project objective. Client won proposal.
 Monitored and analyze competitive intelligence data to assess any threat to important clients.
 Developed a deep understanding of the technical and business challenges clients face then identify stratgic
opportunities to increase sales of products and services that meet those needs.
 Analyzed client’s trends and compiled report used to develop strategies to help meet each player’s business and
personal wins.
 Worked with marketing, sales, and all areas of the organization to create compelling proposals that effectively
position solutions to meet the needs of the clients and prospects.
 Administrered all phases of project activity – budget, ordering, and delivery with help of cross -functional teams.
 Managed all phases of tradeshow activity for pharmaceutical client, from collateral through logistics and delivery,
meeting expectations for budget through delivery
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2. Viscent Orthopedic Solutions | St. Louis, MO, 2013-2015
Consultant / Patient Liaison
 Recruited to manage client and vendor support, developing and maintaining business relations client for sales staff as
part of a multi-facility orthopedic solutions supplier located in 16 states across the US.
 Reviewed inconsistencies, deficiencies and discrepancies, and improved processes and services.
 Analyzed account activity and delinquent reports to shorten payment cycles and improve delinquency.
 Trained staff on state and federal procedures, rules and regulations governing Medicare.
 Improved client satisfaction by identifying and resolving service delivery problems with distributors.
 Delivered increased payment collection rates of 25% over first three months of process revisions.
 Improved participation in patient surveys by rates of 85% over three months.
OS Medical |St. Louis, MO, 2002-2012
Account Manager
 Contributed to sales growth of $1M during the first year of operation
 Established long-term relationships with doctors, patients, and vendors acquiring new contracts & increasing
revenue by 25%
 Identified high-profile insurance contract, initiated a review and analysis of sales, client, and product offering,
resulting in contract award.
 Recognized by senior management for results in areas of performance and communications.
 Established programs, implemented processes, and managed sales as second employee hired, serving as main point
of contact for physicians, insurance companies, and patients for a startup durable medical equipment supplier
 Developed protocols for working with patients before, during, and after surgery, consulting with physicians, clients,
and families to maintain high standards for services offered
 Formalized actionable marketing strategies and business presence, improving company visibility during recession,
and contributing to the growth to location.
VOLUNTEER + COMMUNITY
Marketing Strategist, READY + WILLING, St. Louis, MO, (2013-Present)
Recommends strategy and writes proposals, assisting in marketing and advertising efforts for non-profit groups
Marketing Consultant, Disabled Athlete Sport Association (DASA), St. Charles, MO, (2013-2014)
Created marketing plan and managed content for DASA’s social marketing campaign
Development Committee, GO! NETWORK, 2012-2013, St. Louis. MO, (2012-2013)
Led 6-person team researching funding options for a non-profit agency providing support to unemployed individuals
EDUCATION
Bachelor of Science | University of Missouri, Columbia, MO

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