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Providing the Insights, Connecting the Industry Copyright © 2007 VEYOND PARTNERS No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

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Lessons from South Korea: When Broadband Meets the Mass Market Indeed, some operators are struggling to generate net revenue growth from the switch to broadband, and almost all countries still have a long way to go before broadband becomes a mass-market phenomenon. The lone exception is South Korea. Korea’s experience has important implications for other countries. We will focus here on three critical questions: What has caused the rapid penetration in Korea? How has broadband changed consumer behavior? And which players are likely to make money from broadband? Broadband's future: Lessons from South Korea For years, the telecom industry has scrutinized developments in South Korea, where a combination of public support and strong demand has created the world's most ubiquitous broadband network. Now that the market is saturated, there are new lessons to be learned from the South Korean experience. South Korea's broadband providers can no longer rely on higher subscriptions to fuel profitability. Instead, they must look for new growth engines, such as home networking and faster broadband, and develop skills beyond building and running a vast network. Their triumphs and failures will continue to provide lessons for the industry in other countries. USTR Foreign Trade Barriers – Korea 2004 STANDARDS, TESTING, LABELING AND CERTIFICATION The U.S. government is seriously concerned that a pattern of exclusionary practices is starting to emerge in the setting of standards for new technologies in the field of next generation mobile communications. Telecommunication As one of the world's most advanced telecommunications markets, Korea is actively commercializing a variety of cutting-edge wireless technologies, such as IMT 2000, cdma2000 1ev-do, and W-CDMA, as well as introducing terrestrial and satellite-based digital TV broadcasting. Korea, the Digital Laboratory of the Globe CEO of Google, Eric Schmidt The future is South Korea Tech firms try out latest in world's most wired society March 13, 2005 "It's still much more popular in Korea," said Brooke Richardson, MSN lead product manager. "It's not only that the U.S. is not so advanced in broadband. Mobile phone usage is not so high here either. MSN is bridging the two worlds of PCs and mobile phones, and Korea has that connectivity. We have incubated some of our stuff in Korea, like mobile instant messaging and mobile e-mail. We have also launched services there that the rest of the world was not ready for." South Korea leads the way July 28, 2004 "I didn't realize how much the Web had to offer until I got to Korea," said Renck, a programmer by training. "I couldn't appreciate it until I got here and saw what true high-speed access does to change your perception of how fast information truly moves.“ … Cumulative revenue from online content has similarly exploded. Companies that provide online games and services like the Cyworld blogging site have penetrated all segments of society and become a national obsession. Corporate executives chronicle their daily lives through blogs.

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VEYOND PARTNERS’ main business model is to provide valuable Research/Insights/ Trends/Knowledge on Korean TMT (Telecom, Media & Technology) industry to the World. It also provides the Professional Connecting Service and Consulting/Advisory Services to Global clients who want to utilize from Korea’s advanced Digital Economy experiences. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Yahoo, Hyundai and KTF. Veyond Partners providing the one week Korean TMT session +benchmark tour named ‘ Journey to Korean Digital Media’ to Norwegian Media Professionals Veyond Partners

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Why Veyond Partners? Our service portfolio which includes Research, Consulting, and Venturing, rightly reflects the logical order of clients’ needs at each stage of the business. Veyond Partners provides its clients with insightful and perspicacious market intelligence through its research service by leveraging its Korean roots. By offering logical, proven, and practical solutions, Veyond Partners consulting helps its clients to solve business problems regardless of its nature such as what to, whether to and how to do so. Further, Veyond Partners is willing to be long term partners throughout the clients’ venturing; it either helps to find the right partner in Korea or becomes a partner itself by utilizing its extensive business networks. Veyond Partners stands by its clients as an advisor who is independent yet actively participating.

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Veyond Partners’ Unique Value Global Perspective & Communication <ul><ul><li>Our members mostly have great career experiences gained from well established firms such as Accenture, AT Kearney, ADL, KTF, Yahoo, Hyundai to name a few. Most of them are post graduate level educated from prestigious schools either from Korea/Abroad </li></ul></ul><ul><ul><li>All of them are energetic enough to venture out their well established previous careers and receiving strong reputation from their peer group. Members of our firm come from diverse back grounds and industries such as Finance, Telecom, Technology, Marketing, Internet </li></ul></ul><ul><ul><li>Most of them are possessing significant industry experiences allowing them to have sufficient professional/personal networks which are really important to make the work happen </li></ul></ul>Expertise & Professional Network <ul><ul><li>Our business is focusing not in Korean Local market as our primary strategy is providing professional services to Foreign Clients who want to investigate Korean market </li></ul></ul><ul><ul><li>We do understand not only the Korean market but also consider the delicate situation of our foreign clients and hence try to create our products in International perspective </li></ul></ul><ul><ul><li>Unlike many typical Korean workers we are confident and comfortable with communicating in ‘English’ as our working language is not Korean but English </li></ul></ul><ul><ul><li>We already have done several projects/assignments in English and have received excellent feedbacks from our business partners who were from Swiss, UK, Hong Kong, China, Norway </li></ul></ul><ul><ul><li>Also we are possessing great communication and project management skills in Korean business settings as most our members are ex-management consultants in major consulting firms </li></ul></ul>

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Veyond Partners’ Work - Consulting Consulting Research Conference Thought Leadership Venturing Advisory <ul><li>Developed New Media Channel business strategy focusing on Advertisement in order to enhance SK corporation’s Marketing Platform and best utilize its Marketing tool ‘OK Cashbag’ </li></ul><ul><li>Created OK Cashbag’s Mobile Marketing strategy in conjunction with SK Telecom’s 3 rd Generation network initiatives. Also developed new business models which can best utilise the Mobile features for OK Cashbag </li></ul><ul><li>Created SK Telecom’s Convergence Strategy which can best utilise the resource and capabilities of SK Telecom </li></ul><ul><li>USIM based Marketing Aggregator model was suggested alongside with RFID, Digital Home to the Client </li></ul>

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Veyond Partners’ Work - Research Consulting Research Conference Thought Leadership Venturing Advisory <ul><li>Provided research to ADL’s Due Diligence project for Digital Cable TV focusing on assessing methodology of Cable TV’s Capability/Capex/Opex </li></ul><ul><li>Made a research report for Fitch Rating on Korean 3G Mobile market focusing on its characteristics and implications to the Global TMT industry </li></ul><ul><li>Developed custom research for Accenture’s project to Major Korean Mobile Network Operator identifying the benchmark cases on how MNO can move beyond its own Telecom domain </li></ul><ul><li>Provided research insights to Deloitte London Office’s project on 2012 Digital Media Landscape outlook reflecting the advanced status of Korean Digital Media Market </li></ul>

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Veyond Partners’ Work - Conference Consulting Research Conference Thought Leadership Venturing Advisory <ul><li>Chair Speaker of Mobile TV Asia summit in Singapore, on the theme of ‘Accelerating the uptake of Mobile TV in Asia’ </li></ul><ul><li>Gave speech and in-depth discussions to ‘Insights and Lessons from Korea & Japan’ Round Table Conference held in London </li></ul><ul><li>Delivered presentation on ‘How UGC can be understood from the Mobile perspective’ focusing Korea’s advanced status of Digital Environment* </li></ul><ul><li>Moderated the ‘Transforming Digital Television: The case for IPTV’ session with the special guests from Microsoft, TeliaSonera and Zattoo TV </li></ul>* Material for the Conference can be downloaded from www.slideshare.net/veyond/yunho-chung

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Veyond Partners’ Work – Thought Leadership Consulting Research Conference Thought Leadership Venturing Advisory <ul><li>Co- research with Professor Jan Ondrus on the different adoption patterns of Mobile Payment depending on the regions </li></ul><ul><li>Appeared on Radio Television Hong Kong’s ‘Media Watch’ program as the Expert Interview delivering the Korean Mobile TV overview and evolution </li></ul><ul><li>Provided the ‘Korean Digital Media Landscape and Dynamics’ to the Norwegian Journalists who are all covering the New Media Sector </li></ul><ul><li>Authored the report on Mobile TV market in Korea providing insights, trends, statistics, patterns of 2 years Commercialisation experiences of Korean Mobile TV </li></ul>

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Veyond Partners’ Work – Venturing Advisory Consulting Research Conference Thought Leadership Venturing Advisory <ul><li>Facilitated the two parties looking for the right business partner for sports contents distribution </li></ul><ul><li>Providing investment advices on Telecom/Media sector understanding the market dynamics and emerging technology considerations </li></ul><ul><li>Providing advisory service to a Boutique Investment house who wants to invest in pre-IPO Technology/Media companies </li></ul>Confidential Client Confidential Client Confidential Client

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Veyond Partners’ Client Experience 해외진출전략 자문 컨버전스 전략 수립 미디어 산업 비전 자문 IT 시스템 PMO 경영시뮬레이션 교육 한국파트너 신규사업 관련 강의 및 자문 반도체 디스플레이 R&D 로드맵 한국 이동통신 시장 Outlook 보고서 작성 한국 모바일게임 소싱과 투자에 관한 자문 디지털 미디어 한국 벤치마킹 가이드 신규사업 발굴 자문 Mobile Youth 관련 한국 시장 리서치 자문 신규사업 자문 금융업 진출 전략 수립 모바일 스포츠콘텐츠의 한국시장 진출 자문 TMT 섹터 컨퍼런스 모바일 솔루션 및 콘텐츠의 한국시장 진출 자문 한국 시장 진입 전략 자문 컨버전스 전략 수립 자문 한국 시장 진입 전략 자문 한국 모바일 TV 리서치 자문

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Clients’ Feedback on Veyond Partners’ Work Yunho is an extremely bright and dedicated person who runs a great company with great people. He is an excellent mentor for his young collaborators. His wonderful vision about how human capital should be valued in the consulting business is exemplary. Moreover, Yunho is incredibly well connected in the Korean industry, which makes him an excellent contact to have in Seoul Veyond Partners arranged the insightful journey to Korean Digital Media for our group of Norwegian journalists and editors to Korea in an impressive way. Yunho Chung, Managing Partner of Veyond Partners, is clearly very well connected in the Korean telecom and media industry. He also possesses expert views of the current status of - and on the future of mobile development, and the use of broadband and wireless communication in real business. On the more private side, he is also a warm and outgoing person you can trust! I can definitely recommend Yunho Chung both as a service provider and as a business partner Professor, Jan Ondrus Associate Director, Staale De Lange Kofoed Veyond Partners is a unique and competitive business partner to ADL. They are equipped with talented personnel having insights and expertise on Telecom, Media, Internet sector and are always on the edge to others. Their professional services to us played crucial roles on our assignments and we have strong trust on their advices to us. We enjoy working with them and especially the more challenging the projects their participation proves to be critical. Head of TIME Practice, (Telecoms, Information, Media, Electronics) Seoul Hyeoksoo Lee Head of New Business, Yohun Song We work closely with Veyond Partners for our new business development projects continuously and they always proved to bring the ‘Beyond Value’ to us. Their strong expertise on Digital Market coupled with great insights on Marketing Strategy provided valuable inputs on developing our new businesses. They are not limiting themselves with ‘Rigid Management Methodologies’ which I have experienced several times while working with Global Management Consulting Firms and are always creative on providing the right solutions to us. Due to their valuable support, we have close ties with them both in consulting and advisory.

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Explore Veyond Partners’ Web 2.0 www.mobile-korea.blogspot.com www.youtube.com/veyond www.slideshare.net/veyond www.flickr.com/people/18405208@N00

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VEYOND HAUS, 310-13 Sangsu-dong, Mapo-gu Seoul, 121-829, Korea Phone 82 2 2233 4445 Fax 82 2 2233 4451 Yunho Chung Managing Partner, Veyond Partners E-mail: [email_address] Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2005. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World. He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF. Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE (London School of Economics). Recently He appeared in several conferences/seminar/media including iMobicon, BCWW, Mobile Entertainment Market, Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging. Yunho Chung, Managing Partner of Veyond Partners